Displaying 73 - 108 of 1565 results
Charged with building an end-to-end rework of Peopleway’s brand identity to better reflect its positioning, Wipro-owned global experience innovation consultancy Designit sought to cut through the complicated conversations around human behaviour...
Posted by: Creativepool Editorial
For today’s Company Spotlight, we’re talking to Dave Dunlop, Partner and Chief Design Officer at Else, an award-winning strategic design consultancy that helps businesses create innovative and effective products and services. How was...
Posted by: Creativepool Editorial
Social doesn't stand still - it’s consistently reinventing itself, shifting and growing to shape itself around trends, cultures, and moments in ‘real-time’. It’s this always-evolving dynamic state that sets it apart from any...
Posted by: Creativepool Editorial
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...
Posted by: We Are Amnet
In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...
Posted by: Creativepool Editorial
A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy,...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Given we are working in a hybrid model, and with the constant changes and surprises in talent work, there really is no typical day but rather a typical week as we’re always...
Posted by: Creativepool Editorial
Earlier this month, Art Fund and Pablo teamed up with creative tech specialists at The Mil Experience to create a new innovative technology that shows off the amazing impact art and culture has on the brain. They used headsets to record...
Posted by: Benjamin Hiorns
In a world full of uncertainty with a rapid pace of constant change, businesses must do all they can to keep up. With constant technological, social, and economic shifts, change has become the only constant. Often businesses fall into the trap of...
Posted by: Born Ugly
This summer, San Francisco-based creative agency Partners in Crime worked with Freepik (previously Freepik Company) to evolve the name, logo, tone of voice, colour palette, typography, iconography for the image bank website. To learn more, we spoke...
Posted by: Creativepool Editorial
WeWantMore is an Antwerp-based, award-winning design studio that works across Benelux, France, UK and beyond. Its strong design thinking uses authentic storytelling across two disciplines at the highest level: branding and interior design, to create...
Posted by: Creativepool Editorial
Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...
Posted by: Creativepool Editorial
While creativity might be flourishing in healthcare, the true potential of brand as strategic business asset is too often overlooked. James March, Category Director, Health & Wellness explores how we can bridge the brand gap – with Andrew Gardner,...
Posted by: Conran Design Group
Gillian McCurdy, Head of School of Digital Marketing at Arden University discusses how you can be creative with ChatGPT and how it can impact your marketing strategy. There’s been a lot of talk around ChatGPT and generative AI and all of its...
Posted by: Creativepool Editorial
Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...
Posted by: Creativepool Editorial
Susannah Morgan, Deputy Managing Director at PR agency, Energy PR, discusses how Lizzo’s recent lawsuit and surrounding controversy is a sobering reminder to brands not to undermine the reason their audience loves them. Lizzo’s recent...
Posted by: Creativepool Editorial
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I don’t think there’s ever a typical day. And I love that there isn’t. I started Tactical ten years ago during the early days of the iPhone and in the...
Posted by: Creativepool Editorial
Google is more than the little engine that could. With Google announcing their new AI generative search tool, how should your approach to SEO change? SEO managers across the globe are already very aware of how their approach to SEO is constantly...
Posted by: Think Design Manchester Ltd
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
As consumers continue to cancel their streaming subscriptions, many are looking towards free ad-supported channels to get their entertainment fix. Having emerged in recent years, Free Ad Supported Streaming TV (FAST) offers audiences free-to-view...
Posted by: Creativepool Editorial
Sex toy and lingerie retailer Ann Summers is looking to destigmatise cervical smear tests and communicate their vital importance to women with its latest integrated campaign. The social-first campaign was launched at the beginning of National...
Posted by: Creativepool Editorial
Elon Musk's new AI company, xAI, wants to position itself as the ultimate alternative to ChatGPT, which Musk has accused of being a mouthpiece for the "woke" agenda. Of course, that’s the kind of thing we’ve all become quietly accustomed...
Posted by: Benjamin Hiorns
This week, we spoke to Richard Morris, Partner at independent creative company Whistlejacket. He spoke about the humble beginnings of the agency just under 10 years ago, its recent pivot to a hybrid working model and how us creative humans MUST...
Posted by: Creativepool Editorial
The recent news that prominent discount high street retailer Wilko has been plunged into administration sparked a flurry of conversations about not only its own misfortune but the future of the UK high street in general. While external pressures...
Posted by: Benjamin Hiorns
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
At first glance, Threads is an exciting new addition to the ever-growing social media landscape. Dubbed the Twitter Killer, the app may prove to be a serious competitor to what used to be Twitter and is now re-branded X, with sign-ups totalling over...
Posted by: Creativepool Editorial
For years, influencers have taken social media by storm, endorsing brands, leading lavish lifestyles, and accumulating massive followings. As the AI craze continues to gain momentum, however, influencer culture has now been drawn into its embrace...
Posted by: Benjamin Hiorns
Stephen Izatt, MD at brand consultancy Thinkfarm, looks at why the pitching process is a broken, expensive drain on the creative sector - and makes the call for change. Branding agencies and consultancies like ours constantly face a barrage of...
Posted by: Creativepool Editorial
Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...
Posted by: Creativepool Editorial
AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...
Posted by: Creativepool Editorial
How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My typical day begins with a trot around the neighbourhood with my dog, Daisy, which is ever the priority. Then, I like to make time for expansive reading when I’m not too...
Posted by: Creativepool Editorial
Life stages and identities are more elastic than ever before. We’re less able to fit into the boxes of old; people are having fewer children, doing it later in life or not at all, living longer and ageing better, changing careers and embracing...
Posted by: Creativepool Editorial