Displaying 1657 - 1692 of 2144 results
Parkview is a London-based independent creative studio, working with brands to tell stories across film, photography, animation, and podcast production. This week we spoke to Rachel King, Founder and EP, to discuss how they work directly with brands,...
Posted by: Creativepool Editorial
By Lucie Pearce, Head of Marketing at fifty.io With the narrative of veganism changing over the last decade, plant-based diets are no longer solely the purview of vegans, as the ‘vegan-curious’ and ‘flexitarians’ continue to...
Posted by: Creativepool Editorial
Instagram marketing is changing every couple of months, and what used to work in 2022 might not work today. Interactive marketing is one of the areas where the platform has become a leader in the social media sphere. Here are a couple of interactive...
Posted by: Benjamin Hiorns
Curiosity powers change. It forges connections. And connections are key to brand growth now more than ever. So why do the majority of brands ignore it? Jamie Wood, Senior Communications Strategist at Sticky, aims to find out. As individuals, every...
Posted by: Creativepool Editorial
Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. They work with global agencies and brands to create...
Posted by: Creativepool Editorial
With the rise of remote working, more people are now working independently from all corners of the world. Globally, there are 35 million digital nomads - many of which are working for themselves as freelancers. As freelancing becomes increasingly...
Posted by: Creativepool Editorial
Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...
Posted by: Creativepool Editorial
Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...
Posted by: Creativepool Editorial
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
Strategic brand agency Robot Food has undertaken a global rebrand for pet care brand YuMOVE. Owned by parent company Lintbells, the specialist, high-efficacy brand’s mission is ‘giving pets an active life for life'. The new brand...
Posted by: Creativepool Editorial
TikTok’s popularity has soared to new heights over the past few years. The short-form video app, downloaded by over a billion users, has recently started offering cheaper ad rates compared to its rivals. The PHA Group's Paid Social Account...
Posted by: Creativepool Editorial
Have you ever stumbled upon a piece of advice or a strategy that just clicked with you and made perfect sense? That's exactly what happened to me when I watched a video where Frankie Quiroz was interviewed about building a successful clothing brand....
Posted by: Peter Stylianou
Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...
Posted by: Creativepool Editorial
There’s been a lot said about the metaverse over the last few years and, let’s be honest, little of it has been resolutely positive, at least as far as Facebook and Mr Zuckerberg are concerned. But there are companies out there looking to...
Posted by: Benjamin Hiorns
For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...
Posted by: Benjamin Hiorns
People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...
Posted by: Creativepool Editorial
It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
Matt Powell was recently hired as Creative Director at Great State, where he joins a multi-disciplinary team redesigning the Royal Navy’s website, plus significant projects for Honda, Orange and Bristol Airport. Starting his career at Profero,...
Posted by: Creativepool Editorial
TikTok is one of today’s fastest growing apps. It dominates the social media sphere. For anyone over the age of 30 (just kidding), it’s an innovative and free-to-use app which lets users produce bite-sized content. Its latest genius...
Posted by: BrandOpus
Branding agency Lantern recently created a new campaign and brand refresh for Digital Isle of Man, showcasing the island as a centre of digital innovation. Brought on to bring the community lifestyle and natural landscape of the island to life,...
Posted by: Creativepool Editorial
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
Hey fellow creatives! Follow along as we take on a brand new art director challenge–one that dissects the graphic styles of decades past to influence our project for today. But we won't just be exploring retro design. We'll also be diving head...
Posted by: Kevin Forister
David Bowie was a true renaissance man - a musician, actor, writer, artist, producer and more. His creative influence resonates as much today as it did when he was ‘Ziggy Stardust’. How Bowie approached his creative life, his influences...
Posted by: Red Setter
In a rapidly competitive environment, every brand looks to set themselves apart. They want to create an unmistakable image to achieve the highest possible brand recognition among consumers. A branding designer or brand manager is responsible not...
Posted by: Creativepool Editorial
A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut in Bed Head’s...
Posted by: Creativepool Editorial
This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...
Posted by: Creativepool Editorial
For this week’s getting to know feature, we’ll be sitting down with Abb-d Taiyo, Co-Founder and Design/Production Director at design and impact agency Driftime. A man that styles himself as a “mentor and ethical design...
Posted by: Creativepool Editorial
Some of the most famous and successful entrepreneurs of the twentieth and twenty-first centuries have been individuals who consider themselves within one or more neuro identity groups. With this in mind, the team at Business Name Generator have...
Posted by: Creativepool Editorial
I’ve been a freelance writer for well over a decade now and have never once felt like a “second best” option. I might have fallen into freelancing, but I did so with open eyes and knew exactly what the drawbacks would be (primarily...
Posted by: Benjamin Hiorns
Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads. Situated in “The Playroom”, the...
Posted by: Creativepool Editorial
If your're in "Sales" you've probably been a delegate or participant in scores of presentations where some "guru" gives advice on how to sell something. Goodness knows how many of us have been subjected to these usually boring and ultimately futile...
Posted by: Tagmakers
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
Templates are not exciting and they are certainly not creative. That, at least, is the pervasive narrative in ad land. Ask your average creative director what they think of the “creative potential of templates” and they’d likely...
Posted by: Benjamin Hiorns
The great fear behind artificial intelligence is that it will somehow end up replacing us entirely. Until recently, I would have said these fears are unfounded but then I stumbled upon the incredible horror that is NVIDIA GauGAN - an AI that can...
Posted by: Benjamin Hiorns