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Leaders

Stranger Things star leads team of trailblazers in new Samsung ad

Samsung has launched a digital ad via We Are Social Australia fronted by four well-known personalities including Stranger Things star Millie Bobby Brown. The spot sees the actor and creator appear alongside Grammy-nominated DJ and producer Steve...

Posted by: Creativepool Editorial
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Inspiration

Creative Stranger Things are happening

Next weekend the world will be turned upside down as the 80s return for Halloween in the style of Stranger Things inspired costumes and activations to celebrate the release of Season 2 on October 27th on Netflix. Topshop has teamed up with Netflix...

Posted by: Heather Deacon
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Inspiration

Stranger Visions 
By Heather Dewey-Hagborg

Heather Dewey-Hagborg is not only an artist, she is also a DNA biologist and computer programmer extraordinaire who does shocking things with science in the name of art, such as finding a blob of chewing gum on the street and then printing out the...

Posted by: Creativepool
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Features

Are the Streaming Wars Finally Over? #MediaMonth

For the better part of the last decade, the entertainment industry has been embroiled in what is commonly referred to as the "streaming wars." Streaming services have vied for dominance, competing fiercely for subscribers and content rights. From...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Brad Collett, ECD at Stanley St

Tell us a bit about your role! Is there a “typical” day? I’m the ECD at Stanley St. We’re a fully integrated agency, so no two days are really ever the same. One day I’m out shooting a brand ad with our internal...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow Alex Normanton, Global Brand Experience Lead at Reckitt

Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...

Posted by: Creativepool Editorial
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Inspiration

Avoiding papercuts with A+C stop-motion studios | #CompanySpotlight

A+C are specialists in stop-motion and animation for advertising and social content that can produce anything from paper-craft to motion design. For over 15 years, they’ve been creating award-winning work for some of the world’s...

Posted by: Creativepool Editorial
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Features

Nostalgia Marketing: The Effectiveness of Relating Your Brand to the Past

Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...

Posted by: Creativepool Editorial
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Inspiration

The top font trends set to take 2023 by storm | #PredictionsMonth

For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...

Posted by: Benjamin Hiorns
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Inspiration

The most innovative website designs of 2022 | #YearInReview

The internet is always evolving. Indeed, it’s thought that around 2.5 quintillion bytes of data are added to the internet every day. For reference, a terabyte is 1012 bytes, so that means around 2.5 million terabytes of data. Every day. With...

Posted by: Benjamin Hiorns
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Inspiration

Lost and found - Rediscovering the sound of smiling

I’m a bit OCD, so I have specific pockets for everything: keys, wallet, phone, gloves, notes, tissues. And I think losing things is a bad omen. Which is why the last time I lost my keys I refused to go on holiday the next day. My wife,...

Posted by: Chris Turner
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Features

A rallying cry for pubic hair justice | #BehindTheIdea

Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...

Posted by: Creativepool Editorial
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Features

12 unexpected graphic design trends to watch for in 2022

When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...

Posted by: Chris Bicourt
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Inspiration

The Big Issue lets people know sellers are still here | #BehindTheIdea

Forever Beta launched a campaign this month to support Big Issue vendors after the difficulties they have faced over the last two years. Created in partnership with Ocean Outdoor, the “I’m here” campaign draws attention to Big...

Posted by: Creativepool Editorial
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Features

Web3 will change the future of personal identity

From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...

Posted by: Yonder Consulting
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Leaders

Tangents & Trajectories with the Founder & CEO of Brash | #GettingToKnow

Working at the intersection of different timezones, John Brash is a brilliant entrepreneur and the Founder & CEO of Brash agency. But few will know and realise how important his early steps were in the overall development of his career. According to...

Posted by: Creativepool Editorial
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Features

Have you seen the latest anti-gay petition?

What have we learned from this LGBT+ History Month? It just so happens that Cadbury decides to release a brilliant ad, called Golden Goobilee, where the brand showcases several ways of enjoying their gooey and delicious Creme Eggs. It just so...

Posted by: Antonino Lupo
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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo
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Industry

A Whopper of a Reply!

You can always count on a good burger to help you smile. In a world shaken by a pandemic, Burger King has already distinguished itself a few times - the most recent being just last week, when the company encouraged its customers to order from...

Posted by: Creativepool Editorial

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