Displaying 1 - 36 of 432 results

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Features

A behind-the-scenes look at storytelling with virtual production

Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...

Posted by: Imagination
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Leaders

Discussing the power of storytelling with a Group Creative Director

Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...

Posted by: Creativepool Editorial
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Inspiration

Grasping the dramatic storytelling of Sergio Onzari

Sergio Onzari prefers content to packaging, travel to office life, and ultimately wants the world to know that storytelling is what dictates every step of his life. Having started in an advertising agency in Buenos Aires, the content producer is...

Posted by: Creativepool Editorial
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Workshop

Typographic storytelling in the Gay Times campaign

"In the western world we have preconceived notions on what it's like to be queer in certain countries". The story behind Emma and Ryan is particularly interesting in itself. Two creative professionals uniting to change the world with their craft. No...

Posted by: Creativepool Editorial
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Inspiration

Melodies of Storytelling in Jonathan Yates

There is no secret formula to success. But many would say that your biggest achievements will stem from your own creative passion. Passion, Resilience, Determination and Curiosity. These the four magic words freelance composer and musician Johnny...

Posted by: Creativepool Editorial
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Leaders

Life is a story - The power of experiential storytelling

Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....

Posted by: Creativepool Editorial
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Leaders

Taking VR beyond eye candy: 3 key pillars of effective storytelling

James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video. He suggests that instead of trying to...

Posted by: Creativepool Editorial
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Inspiration

Deep Dive: How New Media is Shaping the Future of Storytelling

On 26th July 2018, Creativepool and Jukin Media hosted a Deep Dive panel session into the impact of new media (user-generated-content) on the future of storytelling in advertising with Archie Tollast, Senior AD @ WCRS and representatives from the...

Posted by: Creativepool
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Workshop

The power of storytelling in a video-first world

According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...

Posted by: Nicola Thompson
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Leaders

Nexus explore 360 degree storytelling in “Rain or Shine”

Nexus has been commissioned to produce an immersive new story for Google Spotlight Stories, a narrative format for 360 degree, interactive stories on mobile platforms. Spotlight Stories, a project within Google’s Advanced Technology and...

Posted by: Creativepool Editorial
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Inspiration

3 Brands Expanding their Narrative through CGI Storytelling

Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...

Posted by: bluemarlin
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Inspiration

Find some inspiration today with the top 5 animations of 2021

It’s been a year! Wherever the past 11 months went, we are now in December and it’s time to start looking back on everything good that happened this year. What better way to start than by listing the best animations from 2021? Top 5...

Posted by: Antonino Lupo
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Inspiration

Here's all the best 2021 Christmas ads in one place!

All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...

Posted by: Antonino Lupo
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Inspiration

The 10 best ever Christmas ads that you should watch today

It’s that time of the year! In mid-November, brands usually rush to release their best Christmas ads and capture a precious slice of attention from their target audiences. Due to the shortage crisis, this year was a bit different, but...

Posted by: Antonino Lupo
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Inspiration

Ads that made history: the Christmas Truce of Sainsbury’s

I was in a classroom, leaning over my desk as my Storytelling tutor dimmed the lights in the room, when I watched the 1914 Christmas ad for the first time. As someone who hadn’t lived in the UK until 2017, I’d apparently missed out on a...

Posted by: Antonino Lupo
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Leaders

38,262 reasons why the future of content is long form

Have you scrolled through the Discover page on TikTok lately? Interesting and inspiring trends for sure - but as we know, TikTok only ever works well with very short content. Instagram and other social platforms have all followed the same route,...

Posted by: Creativepool Editorial
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Industry

Here's all the Gold Winners from Annual 2021!

Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...

Posted by: Creativepool Editorial
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Workshop

Countdown to a Killer Animation: An Animation from Script to Screen

Your client just dropped a bomb - they want a medical animation or MOA for a conference in four months. Let’s say, for the sake of argument, you have to produce an animation for the 2021 ASH Conference at the end of November. ASH is still four...

Posted by: MadMicrobe Studios
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Workshop

We should start rewarding failure

Henry Ford believed that “failure is simply the opportunity to begin again, this time more intelligently.” Yes, that Henry Ford. The man we all know from history for being incredibly successful in the car business had actually failed...

Posted by: Antonino Lupo

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