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Displaying 289 - 324 of 792 results

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Inspiration

Ron Swanson gets dirty for the NRDC | #BehindTheIdea

Actor, author and woodworker Nick Offerman takes on his dirtiest role to date, starring in an NRDC (Natural Resources Defense Council) campaign created and produced by Incredible Beast Omnimedia in which Offerman, who hails from a farming family in...

Posted by: Creativepool Editorial
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Features

Top 10 Social Media Platforms for Creatives #MediaMonth

Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...

Posted by: Benjamin Hiorns
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Inspiration

SEA embrace a blend of timeless heritage for Rathbones | #BehindTheBrand

Creative agency SEA is pleased to announce that it has collaborated with Rathbones Group Plc (Rathbones), the wealth management group, to execute the next phase of Rathbones’ brand evolution. Embracing a blend of timeless heritage and...

Posted by: Creativepool Editorial
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial
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Inspiration

Landor & Fitch make the Channel Tunnel more Gen Z friendly #BehindTheBrand

This week we spoke to Landor & Fitch Executive Director, Strategy and Innovation, EMEA James Withey and Executive Creative Director Graham Sykes about their transformative rebrand of the Eurotunnel (Channel Tunnel). Having been involved in designing...

Posted by: Creativepool Editorial
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Industry

Don't Be Confined by Your Industry Stereotypes

How those in marketing & creative roles in perceived ‘serious’ industries shouldn’t feel confined by industry stereotypes and should embrace stepping out of the box. By Vasco Vaz Rodrigues, Chief Marketing Officer at Aurum...

Posted by: Creativepool Editorial
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Inspiration

AboundStudio reshapes brand experience for Vabel | #BehindTheBrand

Vabel, the property brand committed to elevating the standard of London living, partnered with strategic design agency AboundStudio to translate their personality, unique approach and ethos into a compelling narrative and distinctive design language...

Posted by: Creativepool Editorial
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Inspiration

If You Can Dream It, You Can Stream It | #BehindTheIdea

SodaStream, the world's leading sparkling water brand, has launched a new multi-channel media campaign, bringing to life the endless creations consumers can make with their SodaStream sparkling water maker. Under their new tagline ‘If You Can...

Posted by: Creativepool Editorial
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Inspiration

Self-hypnosis app gets a ‘heightened’ rebranding | #BehindTheBrand

Self-hypnosis app reveri has launched a new brand identity crafted by Mother Design to mark its entry into the UK health-tech category. Reveri was co-founded by world-leading psychiatrist Dr. David Spiegel, and Silicon Valley investor and technology...

Posted by: Creativepool Editorial
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Inspiration

Pets at Home bring new life to their retail stores | #BehindTheBrand

Pets at Home, the UK’s leading pet care business, has unveiled its first location to receive an extensive refurbishment following the launch of its new identity. The new retail execution of the brand, put together by Household, is the next...

Posted by: Creativepool Editorial
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Inspiration

Burger King gives up on the Whopper | #BehindTheIdea

BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...

Posted by: Creativepool Editorial
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Inspiration

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...

Posted by: Creativepool Editorial
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Features

What AI really thinks of the world’s biggest companies

AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...

Posted by: Creativepool Editorial
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Inspiration

Zoom jump on the Wes Anderson trend | #BehindTheIdea

Jumping on the recent Wes Anderson trend that’s sprung up on social media since the auteur’s latest film “Asteroid City” was released, Bella Vecchi, a Creator at VaynerMedia, started an Instagram campaign for Zoom on the same...

Posted by: Creativepool Editorial
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Features

Global creative calendar: July 2023

As our world continues to shapeshift, many world-famous gatherings are inviting us back in person, even as innovative online events continue to proliferate and offer unprecedented learning opportunities. In many cases, the online events offer direct...

Posted by: The Darnell Works Agency
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Inspiration

The LEGO Disney Castle mural celebrates 100 years of magic | #BehindTheIdea

To celebrate the launch of the new LEGO Disney Castle and honour 100 years of Disney, London based artist Lakwena Maciver has unveiled her latest artwork, Kaleidowaves, a 4.5m tall castle window inspired by the storytelling possibilities of the new...

Posted by: Creativepool Editorial
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Inspiration

The beer you can only drink if you’re 70+ | #BehindTheIdea

Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...

Posted by: Creativepool Editorial
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Inspiration

Lacing up a new expert in all things luxury | #BehindTheBrand

Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...

Posted by: Creativepool Editorial

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