Displaying 1 - 36 of 134 results
Traditionally, the Army has been mostly regarded as an environment where only men could find their place. Yet, there's an argument that the very nature of the Army makes everything equal; based on that, there's no reason why women shouldn't feel like...
Posted by: Creativepool Editorial
How those in marketing & creative roles in perceived ‘serious’ industries shouldn’t feel confined by industry stereotypes and should embrace stepping out of the box. By Vasco Vaz Rodrigues, Chief Marketing Officer at Aurum...
Posted by: Creativepool Editorial
Life stages and identities are more elastic than ever before. We’re less able to fit into the boxes of old; people are having fewer children, doing it later in life or not at all, living longer and ageing better, changing careers and embracing...
Posted by: Creativepool Editorial
Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. So how can brands successfully sell to the world’s greatest emerging market? Learn how to...
Posted by: Nicky Anstice
Heineken has launched a new global campaign, “Cheers to All”, with a light-hearted view on the stereotypes that are associated with ordering certain drinks. Through the light-hearted film, which shows men and women being served the wrong...
Posted by: Creativepool Editorial
If a fair proportion of the mainstream legacy media were to be believed, TikTok represents a very real threat to our children. In reality though, anyone that’s ever spent even a little time scrolling through the app will tell you it is, in...
Posted by: Benjamin Hiorns
Stereotypes, inconsistencies, hypocrisy - some campaigns have them all, others just a few. The LGBT+ community can’t afford the privilege to say they are loved everywhere they go, and it’s perfectly fine for brands and campaigns to try...
Posted by: Antonino Lupo
A few years ago, the odious phrase “OK, boomer” became the de facto clarion call of every social media influencer under the sun. It’s a phrase that underlines popular culture’s general distain of anyone (or anything) over the...
Posted by: Benjamin Hiorns
The ban on “harmful gender stereotypes” that can into force in the UK thanks to the Advertising Standards Agency (ASA) back in 2019 is a move that, at the start at least, had its heart in the right place. In the ensuring five years,...
Posted by: Benjamin Hiorns
As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...
Posted by: Proximity London
Stereotyping is almost unavoidable in advertising. Indeed, it could be argued that many campaign hinge on reinforcing them to a certain extent. Two agencies have taken a stance against this potentially destructive mind-set this week though, with two...
Posted by: Creativepool Editorial
In an era of pervasive machine learning, Generative AI has captured public fascination with accessible tools like Stable Diffusion and Chat GPT, enabling users to effortlessly craft realistic creative content. However, these tools can also...
Posted by: Benjamin Hiorns
There’s been a cultural shift weaving its way into our culture in recent years and, while there are always going to be those pushing against it, for the most part it’s one that’s been rightly welcomed with open arms. The...
Posted by: Benjamin Hiorns
It’s been a full week now since the dust settled on the 2023 Cannes Lions and only time will tell if any of this year’s Grand Prix winners stand the test of time and earn their wings as legitimate “all timers.” Given that...
Posted by: Benjamin Hiorns
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
This month in advertising has been dominated by a cream cheese bagel-scoffing dad abandoning his baby to a conveyor belt, a pram-pushing mum and moon-walking men. The first bans the ASA has handed down since its gender stereotyping legislation came...
Posted by: Southpaw
Speaking at Spikes Asia last month, Aline Santos, Executive VP of Global Marketing and Global Head of Diversity and Inclusion at the FMCG giant, urged advertisers across Asia to push for more progressive portrayals of people within their ad...
Posted by: The Smalls
Last weekend, an internal memo from a Google software engineer with an incendiary title and even more incendiary content, went viral. Yesterday, it was confirmed that the employee who birthed the memo had been fired. The real question on everyone's...
Posted by: Benjamin Hiorns
In a world where creativity and innovation are constantly evolving, Nayaab Rais, Executive Creative Director at FP7McCann, stands out as a trailblazer. With a career shaped by a blend of resilience, passion, and an unyielding pursuit of excellence,...
Posted by: Benjamin Hiorns
In an era where the intersection of tradition and modernity often sparks heated debates, Tactical's CEO, Mike Khouri, leads the charge with a bold, thought-provoking campaign that fuses culture and technology. Born from conversations surrounding the...
Posted by: Creativepool Editorial
Advertising wields substantial influence over public perception and behaviour, making ethical considerations paramount. Over the years, several controversial campaigns have highlighted the importance of ethical advertising. Here are some notable...
Posted by: Benjamin Hiorns
Cultural sensitivity in advertising is paramount in today’s increasingly globalized and hyper-aware social media infatuated market. As brands expand internationally, understanding and respecting cultural nuances becomes essential to avoid...
Posted by: Benjamin Hiorns
Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...
Posted by: Benjamin Hiorns
The creatives industries are often seen as a young person’s game, where fresh ideas and innovative approaches are valued over experience and wisdom. However, this perception overlooks the benefits of having a diverse range of ages in production...
Posted by: Benjamin Hiorns
To an extent, the creative industries have always dealt in smoke and mirrors. Obfuscation is, after all, part of what makes the whole thing so exciting. We live, however, in a world that increasingly values transparency, particularly given the age of...
Posted by: Benjamin Hiorns
The broader societal call for diversity and inclusion is an echo that’s been resounding across adland for a while now and, given the way advertising has always acted as society’s mirror, it’s a call that can no longer be ignored if...
Posted by: Benjamin Hiorns
Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...
Posted by: Creativepool Editorial
A new report has been released on the back of exclusive research that shows a large majority (69%) of women aged 45-60 feel invisible to brands and advertisers. The insight-packed report by The Behaviours Agency also shows that only 7% think...
Posted by: Benjamin Hiorns
Paulo Areas, CCO at Forever Beta shares his insights on AI imagery and where it is heading in the future; this follows Forever Beta’s campaign with Included, a global impact-led diversity and inclusion consultancy. We have heard several times...
Posted by: Creativepool Editorial
Be The Fox is a production agency who works with Samsung, Huggies and Bulldog. Diana Ellis-Hill, ex BBC, who now is Co-Founder and Director at Be The Fox, is passionate about creative that challenge stereotypes, empowerment for women and offer real...
Posted by: Creativepool Editorial
What to do when your personality doesn't match the stereotypes required for a successful career? You keep going. Anna Jehan was recently appointed as the Head of Design at Digitas UK, and she admits spending some of her early career struggling with...
Posted by: Creativepool Editorial
If one were to ask how exactly André Felix got to become the Global Creative Director of WhatsApp, the man would probably say that it had nothing to do with himself. We beg to differ. Grown up in a Brazilian favela, André moved to the US...
Posted by: Creativepool Editorial
See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...
Posted by: Creativepool Editorial
Library Red Bull-infused all-nighters. Sticky campus clubs and £1 apple sour shots. Waking up at midday hungover, only to repeat the cycle again. There’s an endless supply of student stereotypes to choose from, propelled from both cultural...
Posted by: Creativepool Editorial
MullenLowe London - UN Women/Unstereostype Alliance UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless...
Posted by: Creativepool Editorial
Brands and the media will redefine modern masculinity this year- according to Getty Images’ 2018 Visual Trends, released today. ‘Masculinity Undone’ is one of three trends the world leader in visual communications has identified...
Posted by: Getty Images
