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Industry

Behind the Idea: Start with Connection and a bit of Juice

Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Leaders

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Workshop

We should start rewarding failure

Henry Ford believed that “failure is simply the opportunity to begin again, this time more intelligently.” Yes, that Henry Ford. The man we all know from history for being incredibly successful in the car business had actually failed...

Posted by: Antonino Lupo
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Industry

A very "Jeep" Connection from Publicis Middle East - #BehindTheIdea

Among the various consequences of Covid-19, travel restrictions were the one that left us the most with an insatiable yearning for adventure. As audiences around the world felt the need to reconnect with nature and adventure, the Jeep brand...

Posted by: Creativepool Editorial
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Leaders

Learning start-up culture with the Global CCO of BrandOpus

Unconventional, yet remarkably intuitive. This is the philosophy guiding each and every creative strategy, thought and move for BrandOpus, born as a start-up and now boasting offices in London, Melbourne, Chicago and New York. Like many great...

Posted by: Creativepool Editorial
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Leaders

Vodafone discover that connection is key to unlocking creativity

Half of all small businesses in the creative industry say that technology levels the creative playing field in a fiercely competitive industry according to new findings launched this week by Vodafone. The research, which surveyed 500 creative...

Posted by: Creativepool Editorial
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Workshop

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment
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Features

Start imagining your impossible problems

Simon Richings, ECD at digital creative agency AnalogFolk, will appear at Creativepool's Connect: London festival next week alongside Miguel Alvarez, director of technology, to offer insight on how artificial intelligence (AI) can be harnessed as a...

Posted by: Ryan Watson
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Workshop

Making creative choices at the start of your career

Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...

Posted by: Ross Taylor
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Leaders

Facebook Messenger ads start rolling out worldwide

Facebook Messenger ads are going global, whether we like it or not. After tests back in January proved promising in Australia and Thailand, the beta is now being expanded further, with businesses around the world now being offered a way to use...

Posted by: Benjamin Hiorns
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Workshop

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first - two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one might think. Both (usually) are understaffed, both need...

Posted by: Andreas Krasser
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Leaders

Rimmel and BETC encourage us to stop 'getting' and start 'living'

Rimmel London has announced an evolution of their now iconic brand identity; “Get The London Look.” Created in collaboration with BETC London (the agency's first collaboration with Rimmel, having won the brand’s global advertising account last...

Posted by: Creativepool Editorial
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Workshop

Why Creative Talks Are So Important: Making the connection

Following on from our discussion last week on why creative talks are so important for a sense of inspiration, we’re now looking another reason we believe creative talks are vital to the creative world - networking. This article will look at how...

Posted by: Fiasco Design
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Leaders

MEC Manchester's Wavemaker start-up hub claims two more winners

MEC Manchester announced this week that Never No and Flow XO have won the opportunity to work within its new MEC Wavemaker start-up hub, following a competition held at the search, analytics and social conference SASCON last week. The two start-ups...

Posted by: Creativepool Editorial
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Leaders

adam&eveDDB make a connection with The Financial Times

It's notoriously difficult to make finance seem exciting, which is why this latest brand campaign for The Financial Times by adam&eveDDB is so inspiring. The first ever fully integrated campaign for the world’s leading business news...

Posted by: Benjamin Hiorns
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Leaders

Zoo Digital start subtitling the adverts

Subtitles are a wonderful thing. A lingual bridge that means content ceases to be limited to its country of origin. Also, just think of all the wonderfully ponderous European dramas we'd have missed out on without them? Subtitles can be found in all...

Posted by: Benjamin Hiorns
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Leaders

Airbnb aquire a Russian wearables start-up

Lapka, a small Russian hardware start-up devoted to turning sensors (such as Geiger counters) into luxury items, has caught the eye of Airbnb, who snapped up the company this week for an (as yet) undisclosed sum. Lapka is now based in San Francisco,...

Posted by: Creativepool Editorial
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Workshop

The ten most insightful quotes from start-up experts

2014 was a record-breaking year. In just twelve months 581,173 new UK businesses were registered with Companies House, substantially beating the figures for 2012 and 2013. These days, we're surrounded by start-ups - and perhaps for the first time, a...

Posted by: Magnus Shaw
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Leaders

Cannes Lions and R/GA start it up!

It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...

Posted by: Creativepool Editorial
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Workshop

Opinions - Did you make the right choices at the start of your career?

by John Fountain Do you remember what it was like when you started out? If you were anything like me you probably focused on getting the basics right. Becoming good at the key elements of the job. Making sure that you were employable rather than...

Posted by: Creativepool
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Features

How to start your own fashion label: by the founder of Oops!

Over the coming weeks I am going to sniff out some exciting creative entrepreneurs who will hopefully give you a little hope and encouragement if you are in the process of setting up your own business. I used to go to University down in Brighton and...

Posted by: Creativepool
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Inspiration

Best animations of 2020

The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...

Posted by: Antonino Lupo
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Inspiration

What is the metaverse and why should brands take it seriously?

For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...

Posted by: Imagination
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Leaders

Social commerce: why we must not ignore this new ROI goldmine

As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...

Posted by: Creativepool Editorial
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Features

Why you should care about business purpose in your workplace

About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...

Posted by: Antonino Lupo
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Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

Posted by: Creativepool Editorial
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Inspiration

Ambitions in Silk - #CompanySpotlight

Nobody likes change. Somehow, it is how we as humans are coded from the onset. Change freightens us, making us defensive and sometimes even aggressive, in the attempt to preserve a status quo. For that reason, it is fascinating to see how the...

Posted by: Creativepool Editorial
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Industry

Bringing some Genuine Draught to the table - #BehindTheIdea

In this age of overwhelming noise, one of the most common and popular buzzwords you can hear is disruption. All brands aim to cut through the noise with some disruptive move or campaign - but how many actually achieve that? When BrandOpus was...

Posted by: Creativepool Editorial
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Workshop

The 5 secrets to a killer brand community that you can learn today

People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...

Posted by: Antonino Lupo

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