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Leaders

Top 10 Hires of the Week

Native James Hilton (left), the Co-founder and Chief Creative Officer of AKQA, has joined Native, the industrial design specialist studio, as Co-Chief Creative Officer. Native, which aims to build “transformational physical and digital...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Brothers and Sisters - Carphone Warehouse This Christmas, Carphone Warehouse plans to let the nation know that literally everyone can come through its doors and find the best possible deal. Rather than creating some lofty, emotional Christmas ad,...

Posted by: Creativepool Editorial
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Leaders

Matthew McConaughey is the highest paid Creative Director in Adland

OK, that headline might come across as a little bit clickbaity, but it's a pretty shocking statement that is not only true, but indicative of the way celebrity culture has managed to integrate itself within the advertising industry. Matthew...

Posted by: Benjamin Hiorns
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Leaders

Getty Images forecasts Visual Trends for 2017

Getty Images, a world leader in visual communications, today unveiled its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

LIDA – Blue Cross Award-winning customer engagement agency, LIDA this week released a new integrated campaign for animal charity, Blue Cross. The charity tasked LIDA with developing a bold and brave campaign running across press, social, radio,...

Posted by: Creativepool Editorial
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Leaders

Creative Discussions: The verdict on Trump from Droga5, Cheil & more...

It's been 2 weeks now since D-Day (Donald Day) and our divided world has grown even more so in the ensuing noise, chaos and horror. The creative industries, however, prove ever resilient, and whilst my previous piece from last week regarding the...

Posted by: Benjamin Hiorns
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Leaders

A Short History of Guinness World Records Day

Happy Guinness World Records Day! Launched to celebrate the day the Guinness World Records book sold its 100 millionth copy, the 12th annual GWR Day will see upwards of 600,000 people around the world attempting to secure their place in the history...

Posted by: Guinness World Records
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Leaders

Top 10 Ads of the Week

McCann London - Subway Subway is releasing a new festive campaign to celebrate its limited edition new sub sandwich, the “Festive Feast,” which is packed with turkey, sausage, bacon, and cranberry sauce. The ad, created by McCann London,...

Posted by: Benjamin Hiorns
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Leaders

M&S and RKCR/Y&R feel the love in Mrs Claus Christmas campaign

Joining John Lewis, Sainsbury's, Morrisons and more in the festive fray, M&S launched its 2016 Christmas campaign over the weekend with the release of its highly anticipated “Christmas with Love, Mrs Claus” spot. “Christmas with Love” is its...

Posted by: Creativepool Editorial
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Leaders

MEC Wavemaker and Activia encourage women to find their InSync moments

MEC Wavemaker has co-created a partnership with AOL Studios and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd, Victoria Pendleton and Denise Lewis, have been...

Posted by: Creativepool Editorial
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Leaders

Grayson Perry explores gender identity for Channel 4

Channel 4’s award-winning in-house creative agency 4Creative has produced a new four-part short-form series starting Grayson Perry, in partnership with production company Swan Films. “Born Risky: Grayson Perry” launched yesterday (November 2)...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Qantas, MetLife, Host & NatGeo

Houston Group - Qantas Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Recipe - Blue Dragon Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R ask us to Rethink Remembrance this Remembrance Sunday

The Royal British Legion is asking the public to “Rethink Remembrance” ahead of this year’s Remembrance Sunday, in a sobering campaign created by Rainey Kelly Campbell Roalfe/Y&R. The charity is known for its work supporting the veterans of the...

Posted by: Creativepool Editorial
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Leaders

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Leaders

David Bowie's furniture up for sale at Sotheby's

David Bowie's extensive collection of pieces by the Memphis group is set to be auctioned in London. Before his death earlier this year, the musician was an avid collector of works by the Italian designer Ettore Sottsass and the Milan-based Memphis...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Clemenger BBDO Melbourne - Mattel Australia Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

180LA - Boost Mobile To address the fact that low-income and minority Americans typically face significantly more obstacles when it comes to casting their ballot this November, Boost Mobile, with the help from 180LA, is throwing its hat into the...

Posted by: Creativepool Editorial
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Leaders

Loco marks it's 9th year as Post Production Partner of the UKMVAs

The UK Music Video Awards 2016 is gearing up for a star-studded ceremony on Thursday, October 20 at the legendary Roundhouse venue in London. This year sees banner names such as Radiohead, Coldplay, Beyoncé and the late, great David Bowie nominated...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: A new kind of creative agency at KEMMLER KEMMLER

Over in Berlin, KEMMLER KEMMLER are breaking down the traditional boundaries between art & design agencies and strategy implementation to deliver high-profile campaigns across the fashion and lifestyle industries. Sebastian Kemmler, one of the...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

CHI&Partners - Argos CHI&Partners and Argos are set to unveiled an incredibly fast-paced new spot this Saturday to promote the speed of the Argos “Fast Track, Same Day Delivery” service, which allows customers to choose from four...

Posted by: Benjamin Hiorns
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Industry

designjunction spotlight 2016: Verena Hennig

designjunction has grown immensely this year with the formal announcement of a brand new hub for creativity in the heart of kings cross - #KXCQ. For London Design Festival, more than 200 contemporary brands, designers, and studios, take home to the...

Posted by: Alexandra Schott
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Leaders

Top 10 Ads of the Week

Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Operas, Addison Lee, and JFK

Base Design - Terminal 4 at JFK Airport Originally opened in 1957 and known as International Arrivals Building, Terminal 4 at JFK Airport in New York received a $1.4 billion redevelopment with its new building designed by Skidmore, Owings and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

RKCY/Y&R - M&S Food RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...

Posted by: Benjamin Hiorns

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