Displaying 145 - 180 of 5225 results
Amy Still is Founder & CEO at Whisk. With over 15 years of experience in digital and social-first advertising, she’s witnessed the shift from mass broadcast platforms to niche community-driven spaces, where people seek more authentic and...
Posted by: Creativepool Editorial
IMG is a global company heralded with founding sports marketing as we know it - founded by pioneering marketer and agent Mark McCormack, it all began with a handshake in 1960 and the world of sports changed forever. Last month, the company unveiled...
Posted by: Creativepool Editorial
As we all know, the creative industries thrive on the principles of diversity, open expression, and global collaboration. These are not principles even the most ardent supporter of former president Donald Trump would ever align him with and with the...
Posted by: Benjamin Hiorns
While most of the media seem to have focused almost all their attention on the off-pitch romance between Kansas City Chiefs tight end (chuckle) Travis Kelce and most famous person on the planet Taylor Swift, last night’s Super Bowl was a...
Posted by: Benjamin Hiorns
Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...
Posted by: Benjamin Hiorns
The ban on “harmful gender stereotypes” that can into force in the UK thanks to the Advertising Standards Agency (ASA) back in 2019 is a move that, at the start at least, had its heart in the right place. In the ensuring five years,...
Posted by: Benjamin Hiorns
In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Academy-Award winner Olivia Colman into ‘Oblivia Coalmine’, a latex-wearing, potty-mouthed CEO of a fossil fuel company financed by UK...
Posted by: Creativepool Editorial
Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...
Posted by: Benjamin Hiorns
Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...
Posted by: MLC (Magna Ludum Creatives)
Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...
Posted by: Creativepool Editorial
Getting Cozy with Brand Guidelines Hey there, design enthusiasts! Today, I'm diving into the wonderful world of brand guidelines - those nifty documents that make sure a brand stays true to itself, even when it's playing in different design...
Posted by: Peter Stylianou
This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...
Posted by: Creativepool Editorial
Actor, author and woodworker Nick Offerman takes on his dirtiest role to date, starring in an NRDC (Natural Resources Defense Council) campaign created and produced by Incredible Beast Omnimedia in which Offerman, who hails from a farming family in...
Posted by: Creativepool Editorial
The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...
Posted by: Benjamin Hiorns
Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...
Posted by: Creativepool Editorial
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think Design Manchester Ltd
The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...
Posted by: Lark
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
In the realm of marketing and business, some brand rivalries have transcended mere competition to become iconic showdowns that have captured the attention and imaginations of consumers worldwide. These legendary battles not only shaped some...
Posted by: Benjamin Hiorns
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
Elon Musk's new AI company, xAI, wants to position itself as the ultimate alternative to ChatGPT, which Musk has accused of being a mouthpiece for the "woke" agenda. Of course, that’s the kind of thing we’ve all become quietly accustomed...
Posted by: Benjamin Hiorns
By Dale Barnett, Insights Editor at Influencer Intelligence Nostalgia Marketing is a common strategy used to associate the target audience’s positive emotions about the past with a product or service to boost sales. Marketers use references to...
Posted by: Creativepool Editorial
This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...
Posted by: Creativepool Editorial
AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...
Posted by: Creativepool Editorial
If Cannes Lions 2022 has a singular united theme, it was “purpose.” Indeed, it’s perhaps been the unifying theme for the last decade. In the ensuing 12 months, however, we’ve all been purposed to death so when it came to the...
Posted by: Benjamin Hiorns
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
adam&eveDDB recently named Nikki Cramphorn and Sally Pritchett as Joint Heads of Integrated Production. The pair are responsible for leading the agency’s production department across all creative mediums. Both Cramphorn and Pritchett have held...
Posted by: Creativepool Editorial
How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...
Posted by: Creativepool Editorial
Girlguiding, the iconic British brand which is the UK’s largest youth organisation dedicated completely to girls, has launched its most transformative rebrand since being founded 113 years ago. Launching on International Women’s Day, the...
Posted by: Creativepool Editorial
Brand design agency Free the Birds has collaborated with cult beauty brand, Sunday Riley to elevate its in-store retail experience for customers. The agency has created a cohesive brand vision that ensures the brand is recognisable to its core fan...
Posted by: Creativepool Editorial
I am not a robot. Just to be clear before we start- I can spot lampposts in any picture. It’s getting harder to tell though isn’t it and the march of the robots that AI has caused has sent creatives running into the streets in a Black Monday,...
Posted by: Tony Pipes
The concept of achieving net zero has become increasingly popular in recent years, as brands, businesses and audiences alike become more aware of the compound impact of human activities on the environment. But is there only one way for ad land to...
Posted by: Benjamin Hiorns
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form