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Leaders

Cannes Lions 2016: Wednesday's Top Highlights

Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Tuesday's Top Highlights

Whilst there were not quite as many award announcements at the fourth day of the 2016 Cannes Lions Festival of Creativity, the day certainly wasn't without its drama. Will Smith shares his thoughts on the state of marketing Hollywood A-list actor...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Lions Health Weekend Roundup

The 63rd Cannes Lions International Festival of Creativity officially threw open the doors of the Palais des Festivals on Saturday (June 18), delivering its largest ever content programme, alongside some exciting new initiatives for attendees. Lions...

Posted by: Creativepool Editorial
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Industry

Cannes Contenders 2016: Part 1

72andSunny - AXE: Find Your Magic View The Full Project Digitas Lbi - Plume Labs View The Full Project Critical Mass - Travel Alberta: View The Full Project 180 Amsterdam - Benetton View The Full Project Pearlfisher - Seedlip View The Full...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016 top speaking sessions to get ahead

There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...

Posted by: Creativepool
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Industry

DeepDive: Why Being ‘Meaningful’ Matters More in a Mobile World

“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...

Posted by: Creativepool
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Leaders

#TechTuesday: Sony @ E3 2016

Every June, the gaming industry converges on the Los Angeles Convention Centre for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from rather humble...

Posted by: Benjamin Hiorns
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Leaders

Brand Case Study: H&M need to #REWORKIT

Back in April, H&M hosted World Recycle Week, an initiative designed to promote sustainability in fashion and to ‘Close The Loop’ on the thousands of items of clothing that are cast aside on landfill every year. But whilst the campaign...

Posted by: Kate Lewin
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Industry

Cannes Lions 2016 top parties you must attend

Razorfish Reception 16.00-18.00 Monday 20 June Majestic Terrace East Cocktails and canapés will be on the menu directly following their main stage presentation. Samih Fadli is hosting the event, and will be on hand for discourse about how...

Posted by: Creativepool
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Leaders

Top 5 Ads of the Week

Taylor Herring - Pimms Jelly Good Show Whilst not technically an ad, I couldn't possibly help but kick things off this week with this wonderful activation by Taylor Herring for Pimms. It would be unpatriotic of me to do otherwise! What the summery...

Posted by: Benjamin Hiorns
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Leaders

Jelly London and RKCR/Y&R go 'Shwopping' with M&S

Commissioned by RKCR/Y&R, Jelly London’s in-house animation team; The Kitchen, has produced a series of quirky animations to promote Marks & Spencer's latest Shwopping campaign to raise money for Oxfam. Featuring Absolutely Fabulous star, Oxfam...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Tate Modern to STÓR

Peter Saville/Morph - Tate Modern British graphic design legend Peter Saville is the mastermind behind the new graphic identity for the Tate Modern art gallery; a colourful model of the complex itself that includes the new Herzog & de Meuron...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Deutsch New York Deutsch New York has hired Maggie O. Connors as EVP, Head of Business Development. Her appointment is the final piece of the NY reinvigoration. Earlier this year, the Agency announced Trevor O’Brien joined as Partner, Chief...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: MullenLowe

MullenLowe Profero launch new Magnum with Kendall Jenner The Magnum ice cream brand is working with reality TV star and model Kendall Jenner to launch a decadent new variant at the Cannes Film Festival. MullenLowe Profero has helped to launch Magnum...

Posted by: Creativepool Editorial
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Leaders

Hollywood comes to Cannes Lions for 2016

Cannes Lions has confirmed a show-stopping roster of star speakers set to keep the red carpet firmly in place outside the Palais des Festivals. Some of Hollywood’s most famous faces will unite with industry stars to share insights and...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Just So - DFS DFS UK - Ambassador Adam Peaty DFS launched the second phase of its Rio 2016 Olympic sponsorship campaign this week with profiles of three of Great Britain’s Olympic medal-winning hopefuls; cyclist Laura Trott, swimmer Adam...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Ogilvy & Mather

Ogilvy London & Aardman create Monster Stains Monster Stains: The Art of Stain Removal Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...

Posted by: Creativepool Editorial
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Leaders

Designjunction and Dwell on Design team up for NYCxDESIGN

For the first time this May 13-15, The UK’s leading design exhibition Designjunction and Dwell on Design, America’s largest design event, will partner during NYCxDESIGN this weekend (May 13 - 15) in a highly anticipated collaborative show...

Posted by: Creativepool Editorial
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Leaders

#fansofcannes: DILL - The Restaurant

Ahead of this year’s Cannes Lions International Festival of Creativity, we've decided to share our admiration for brands that celebrate their charisma through design. Whether it’s capturing the attention of consumers or the eyes of judges,...

Posted by: Jones Knowles Ritchie
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Leaders

Top 5 Ads of the Week

Grey London - Go Ahead! #SnackSmart This lively new spot for Go Ahead! Biscuits is directed by Blink Production's The Bobbsey Twins from Homicide, and supports the brand’s relaunch, encouraging consumers to make smart snacking choices through...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

BMB - New Balance You Are Your Toughest Opponent In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...

Posted by: Benjamin Hiorns
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Industry

How an innovation mindset can help brands be and act more responsible

Former apprentice star & agency innovators warn brands & agencies to make responsibility a mind-set. Today, Christie H.Kristensen from Creativepool hosted a session at Advertising Week Europe exploring how an innovation mindset helps brands to...

Posted by: The Media Foundry
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Leaders

Top 5 Ads of the Week

Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...

Posted by: Creativepool Editorial
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Leaders

Cheil London and Samsung's Shakespeare app scoops Gold at the ANDYs

In a first for the global network, Cheil London has claimed Gold at the 52nd International ANDY Awards for RE:Shakespeare. The app brings William Shakespeare to life for students who might be more interested in their smartphones than their bardic...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions announce diverse Celebrity Speaker line-up

The Cannes Lions International Festival of Creativity has released the full content programme which will run from 18-25 June, 2016. Talent from all walks of creativity will take to the stages at the Festival, which includes the specialist events...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Aston Villa to Oi!

Wolff Olins - Oi! Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

The Golden Nintendo As a self-confessed and unashamed nerd with a mean nostalgic streak, I have noticed of late that retro gaming is no longer the affordable pursuit it once was. It depends largely on whether or not you're a player or a collector of...

Posted by: Benjamin Hiorns
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Leaders

MIA teams up with H&M to encourage us to recycle our garments

Kicking off the first annual World Recycle Week on April 18, the goal of the “Rewear It” campaign, is to collect 1,000 Tons of used clothing at H&M stores worldwide, and keep them out of landfills by recycling them. It's rare indeed for...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Saatchi & Saatchi

Saatchi London get to the beating heart of the 2016 Rio Olympics Visa - Rio 2016 Olympic Games: The Heart Visa has a proud heritage with the Olympic Games, having been the exclusive payment services sponsor and only card accepted at the Games since...

Posted by: Creativepool Editorial
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Leaders

HI! MullenLowe consolidates group's Italian forces

MullenLowe Group has announced HI! MullenLowe, a new joint venture agreement entered into by Emilio Haimann, President and Creative Director of Hi! and Diego Ricchiuti, President and CEO of MullenLowe Pirella, to consolidate their forces in the...

Posted by: Creativepool Editorial
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Leaders

Epic Awards Roundup

Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...

Posted by: Creativepool Editorial
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Leaders

Does Google's 360 Suite change the game for large-scale analytics?

Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...

Posted by: Benjamin Hiorns

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