Leaders
CHI & Partners - British Gas
On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson/MPC - Berocca
J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...
Posted by: Creativepool Editorial
Leaders
Apple building AR technology that could “make it's way onto our bodies”
A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...
Posted by: Benjamin Hiorns
Leaders
DUKE - Foxy Bingo and Casino
Foxy Bingo and Casino recently launched a series of six tongue-in-cheek ads for its new above-the-line (ATL) campaign. Created by London based creative agency DUKE, the first ad, “Dance Moves,” premiered last...
Posted by: Creativepool Editorial
Leaders
Olafur Eliasson reveals solar-powered Little Sun lamp
Fine artist and designer Olafur Eliasson has unveiled the design of a new solar-powered light aimed at off-grid communities. Eliasson, who is primarily known for major artworks such as The...
Posted by: Creativepool Editorial
Leaders
Smörgåsbord - Visit Wales
Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...
Posted by: Creativepool Editorial
Leaders
Various Agencies - BBC
The BBC has announced its new graphic design services roster for 2017, naming five consultancies including Studio Output and Mother London. The consultancies were selected from 11 tender applications in total, and will be...
Posted by: Creativepool Editorial
Leaders
Above+Beyond
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Above+Beyond begins 2017 with three new hires across its Strategy and Design teams, to work across the agency’s client base including Amazon, Betway, Meantime Brewing Company and Unilever. Toby Steinberg comes to...
Posted by: Creativepool Editorial
Leaders
Leo Burnett London - McDonald's
Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really...
Posted by: Benjamin Hiorns
Leaders
J. Walter Thompson – HSBC
We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...
Posted by: Creativepool Editorial
Leaders
Selmore - ASN Bank
Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...
Posted by: Benjamin Hiorns
Leaders
Publicis Groupe
Publicis Groupe has announced, as predicted by many, that Arthur Sadoun, current head of Publicis Communications, will replace Maurice Levy as chairman and chief executive of Publicis Groupe on June 1. Levy, who has served as CEO of...
Posted by: Creativepool Editorial
Leaders
David&Goliath - KIA
Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...
Posted by: Creativepool Editorial
Leaders
Pablo - MQ
Having launched on the 16th January, the “We Swear” campaign from mental health research charity MQ is calling time on the unacceptable lack of progress in tackling young people’s mental health. New figures from the...
Posted by: Creativepool Editorial