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Leaders

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...

Posted by: Creativepool Editorial
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Leaders

Game of Thrones becomes a Game of Parts

Game of Thrones is a pop culture phenomenon like few others. It's wilfully ponderous and defiantly adult with a capital A, and yet through the power of its deft storytelling and damaged, but relatable characters (not to mention the epic battles,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week: Hodor holds the door at KFC and other stories

BBH - KFC With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Brands can no longer afford to ignore diversity

Pam Grossman, Director of Visual Trends at Getty Images, explains how, whilst they have made significant progress, brands still have their work cut out for them if they want to champion true diversity. Pam Grossman​ Technological advances have...

Posted by: Creativepool Editorial
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Inspiration

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

Posted by: BENlabs formerly Greenlight
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Leaders

YouTube unveils pre-Cannes Lions ad leaderboard

With Cannes Lions 2017 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. Please note that this is purely for fun, given that...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett's 2017 Cannes Lions Predictions

Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: What has E3 2017 told us about the future of VR gaming?

Considering what a big year it had last year, VR was remarkably thin on the ground at E3 2017. Yes, VR has been largely absent from the show floor, save for a few niche booths and afterthoughts. Now that the three main gaming headsets are out in the...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Snacks, whales, dolphins and other stories

BrandOpus - 9NINE 9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named “9Bar,” the brand needed to elevate itself...

Posted by: Creativepool Editorial
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Leaders

General Election 2017: Adland Roundup

It's finally here. The 8th of June, 2017. Snap UK General Election Day. A day that will live in infamy. Probably. In all honesty, the vast majority of us are probably just glad we can finally draw a line under all of this divisive piffle tomorrow and...

Posted by: Benjamin Hiorns
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Leaders

Banksy withdraws anti-Tory free print election offer

UPDATE: Since the original article was posted (below) on Tuesday morning (June 6), Banksy has withdrawn his offer to send a limited edition print of a new piece to voters shunning Conservative general election candidates in and around his home city...

Posted by: Benjamin Hiorns
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Leaders

Elton John: The Cut winners announced at Cannes Film Festival

The winners of the Elton John: The Cut music video contest have been revealed at the Cannes Film Festival. The talent competition called for young filmmakers to create the first official music videos for three of Elton John and Bernie Taupin’s...

Posted by: Creativepool Editorial
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Leaders

Riz Ahmed inspires black and ethnic voters in blacksdontvote campaign

Launched on May 18, blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic (BME) communities across the UK to boost BME voter registration and turnout to vote in...

Posted by: Creativepool Editorial
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Leaders

Has the Banksy Brexit mural backfired?

A mural by street artist Banksy recently appeared in the English town of Dover on Sunday last week, showing a worker chipping a star away from the European Union flag. The four-storey artwork, located on the wall of a derelict building beside the...

Posted by: Benjamin Hiorns
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Inspiration

The greatest logo ever created... In Croydon

Station Road in Croydon is hardly the world’s most glamourous street. A winding row of semi-derelict buildings squashed up against mobile phone repair shops. However, up above a boarded up shop called ‘itters needs’, I spotted the...

Posted by: Stephen ONeill
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Leaders

#TechTuesday: 3D Printed Furniture, Flying Jet Skis and other stories

MIT Self-Assembly Lab's Rapid Liquid Printing Tech Prints Furniture in Minutes Researchers at the Massachusetts Institute of Technology have developed a revolutionary new form of 3D printing that can produce large objects such as chairs in a...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Gravity Road – D&AD D&AD has appointed the London-based creative agency Gravity Road as its editorial partner for the D&AD Festival and Awards. As D&AD looks to become a broader platform for championing creativity, it will work with Gravity Road...

Posted by: Creativepool Editorial
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Leaders

Just Eat Devour £10m X Factor Sponsorship Deal

Two icons of the weekend are partnering to deliver a feast of great food and fantastic entertainment to the nation on Saturday and Sunday nights. Just Eat, the leading marketplace for online food delivery, is to become the new broadcast sponsor of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Leaders

WCRS hit the Garden and the Kitchen for B&Q Spring Campaign

This week sees the launch of B&Q’s latest TV spot, part of its fully integrated Spring campaign from WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Domino's Pizza Domino's has appointed VCCP as its lead creative and strategic agency for the UK and Ireland after a competitive pitch process. VCCP will be working on its above-the-line business, but Incumbent Iris will continue to work on...

Posted by: Creativepool Editorial
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Leaders

Social Media owns Kendall Jenner over controversial Pepsi ad

UPDATE: Since this article was first posted, Pepsi have decided (wisely in my opinion) to pull the ad from YouTube. A Pepsi spokesperson said in a press release: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...

Posted by: Creativepool Editorial

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