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Leaders

Group M merge MEC and Maxus in major shake-up

It was announced this week that Group M will merge both the global operations and teams of its MEC and Maxus agencies into a brand new agency, which has yet to be named. This currently nameless agency will be led by MEC's Global CEO, Tim Castree,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Above+Beyond Following a flurry of new business wins, including Ornua Foods, which has seen Above + Beyond propelled up the rankings table, the agency has made two senior hires to its creative department. Ben Da Costa has been hired as Creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

DCT8 - McLaren London-based media agency DCT8 has won the European Regional Office account for the high-performance and luxury sports car manufacturer McLaren Automotive Ltd. DCT8 Ltd, a full-service, global media agency, won the account as a result...

Posted by: Creativepool Editorial
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Leaders

Accenture help delegates find new ways to connect at Cannes Lions 2017

The Cannes Lions International Festival of Creativity has announced new networking opportunities to enhance the Festival experience for its global attendees. Cannes Lions has joined forces with Accenture Interactive as its official Connections...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

KHWS KHWS, the Brand Commerce agency, has appointed Gary Brooks as its Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets. Brooks brings over 20 years of varied industry experience to...

Posted by: Creativepool Editorial
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Leaders

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Leaders

BAM Nuttall bring VR to the RHS Chelsea Flower Show

Industry leading civil engineering contractor BAM Nuttall, is partnering with the Royal Horticultural Society (RHS) to bring virtual reality to the Chelsea Flower Show (23rd-27th May) for the very first time this year, creating a virtual experience...

Posted by: Creativepool Editorial
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Leaders

Samsung Galaxy S8 takes over New York during ambitious unboxing event

The launch of any new product is crucial to its performance in the market, especially in a category as crowded as the smartphone market. Culture-centric agency Wasserman was tasked with launching Samsung’s Galaxy S8 and S8+ smartphones while...

Posted by: Creativepool Editorial
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Leaders

Headbomz campaign lets children know that talking makes us stronger

This week marks the commencement of a colourful and potentially powerful campaign from Valenstein & Fatt (the creative agency formerly known as Grey London) and Vodafone Ireland. Headbomz is a schools programme aimed at children aged between eight...

Posted by: Creativepool Editorial
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Inspiration

The necessary metamorphosis of the VR Creator

The Birth of a Medium In the 1920’s, most radio programmes seemed to consist of book readings and theatre play recordings. In the 50’s, as TV started to take over radio as the #1 mainstream entertainment medium, the most popular programmes were...

Posted by: Somewhere Else
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Leaders

Top 10 Account Wins of the Week

Common Industry - NME Common Industry has announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

OLIVER On-site specialist OLIVER has appointed Proximity London Creative Director, Rob Kavanagh (left), to take on the role of Executive Creative Director on a number of key client accounts. Kavanagh will report in to OLIVER Group UK’s chief...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: Making the leap and transitioning from 2D to VR design

Robert Kendal, Managing Director of Yulio Technologies, on how we can apply what we know about the 2D world in VR and his own experiences with VR design. Finding yourself facing your first leap into VR? Don’t worry, you’ve got this. VR...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Eurovision and YouTube

Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...

Posted by: Creativepool Editorial
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Leaders

Toddlers become rappers in #YOTO campaign for Toddlebox platform

Toddlers transform into gangsta rappers in the new #YOTO (You Only Toddle Once) campaign from Danone's educational platform Toddlebox.ie, as they welcome viewers to the Toddlerhood. On a mission to teach parents the little-known facts about what to...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Mastering 3D artistry with Peter Nowacki

Peter Nowacki spent five years working as the lead 3D artist at Warsaw-based CGI production studio, ArsThanea, before deciding to go it alone, securing clients such as HBO Asia, Oppo, Facebook, Microsoft and few more in the process. With the world of...

Posted by: Kate Lewin
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Workshop

10 Writing Tools And Apps That Will Make Designing Easier

Graphic design is a complex and ever evolving industry. That means that as a designer, you're always looking to keep up with what's happening. Internet technology has made finding tools that will actually help you stay ahead of the curve easier, too....

Posted by: Mary Walton
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Leaders

Top 10 Account Wins of the Week

Droga5 London - Secret Escapes Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account. Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Curiosity makes the perfect shot with Michael Drummond

Michael Drummond has spent the last 13 years photographing personal projects all across the UK and taking commissions that have led him to shoot cityscapes in Dubai, supercars in Italy and hotel kitchens in London. Michael’s secret weapon is...

Posted by: Kate Lewin
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Leaders

Adobe and mcgarrybowen's hovering art director is the ultimate work toy

Recognising the dynamic between hard-pressed designers and their indecisive art directors, ACHTUNG! mcgarrybowen and Adobe are launching a competition to win the Hovering Art Director action figure. This highly recognisable character promotes the...

Posted by: Creativepool Editorial
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Leaders

Marcus Rashford and Willian save their serious prep for FIFA 17 online

Xbox are proudly shouting that Xbox Live is the UK’s fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian. The film pastiches the serious tone of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Brand & Deliver Hayley Lawrence, Director of Events and member of the Board at integrated marketing agency Brand & Deliver, has been appointed to the role of Managing Director. Founder Ben Gallop will remain in the position of CEO, handing over...

Posted by: Creativepool Editorial

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