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Industry

#FreeFortnite: How to stand up to the bully

Fortnite. For many, we wouldn't need to say anything else. Equally regarded as the joy and despair of kids and parents all around the world, Fortnite has risen up the charts in recent years and it looks like it's there to stay - at least until...

Posted by: Creativepool Editorial
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Workshop

Stand apart from the crowd: What a recent report means for freelancers

Just more than half (55%) of B2C marketers outsource at least some of their content marketing activities according to a recent Content Marketing Institute and MarketingProfs survey. So what can you do to set yourself apart from the other talented...

Posted by: OpenText Hightail
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Leaders

Creatives and Comics Unite for Stand-Up Comedy Military Documentary

Adland creatives and comedians have joined forces for the world premiere of I AM BATTLE COMIC, a thought-provoking documentary about stand-up comedians on a mission to entertain American troops in the Middle East. Directed by Superlounge Co-Founder...

Posted by: Creativepool Editorial
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Leaders

WCRS, Sir Ian McKellen, Graham Norton & more stand for Pride in London

The next phase in this year’s Pride in London campaign was launched yesterday, and featured some rather impressive names lending their voices to the cause, which is more vital than ever given the horrific events that transpired over the weekend...

Posted by: Creativepool Editorial
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Leaders

Droga5 stand up for African mothers in new Amref Mother's Day campaign

This Mother’s Day (March 6), many people will be posting photos of their mums to social media, and Amref Health Africa wants to tap into this positive trend with the #SAVEMOTHERSDAY hashtag, and stand in solidarity with new mums across Africa,...

Posted by: Creativepool Editorial
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Leaders

Loughborough University takes a stand against bad design!

Loughborough University announced this week that it will be temporarily halting the rollout of its new visual identity as a result of a petition set up to revoke the revised logo, which was supposedly developed with the aim of bringing the branding...

Posted by: Benjamin Hiorns
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Workshop

How to...Don't just stand there, make your own Olympic Torch

by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...

Posted by: Creativepool
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Inspiration

Vector dreams in the creative sector - #MemberSpotlight

Ten years fly when you're having fun. Ten years ago, in the middle of the 2010 financial crisis, Rob House was just getting started as a freelance illustrator - and even now, Rob knows that was probably the best choice of his life. Rob has worked...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2021: Committed to Change for the 8th Year in a Row

Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...

Posted by: Creativepool Editorial
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Inspiration

Slices of Creativity - #MemberSpotlight

Whoever has been in the industry for a long time knows that there is no fixed way to perform tasks or achieve effective results. The story and creative process of Motion Graphics Designer Jonathan Chen demonstrate that quite well. No matter the kind...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance 3D Artist?

A guide to 3D modelling and illustration rates, with tips and advice from experienced professionals in the industry 3D artists shape reality to build the products, characters and worlds for all of us to dive into. Be it a commercial artist, a...

Posted by: Antonino Lupo
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Inspiration

The unmistakable identity of NOW - #CompanySpotlight

Online, you can find Chief Creative Officer Ben da Costa referring to himself as someone with a "big nose" and "big ideas." Now we know which one of the two is true. You must be secretly a genius to name your advertising agency NOW. There's no way...

Posted by: Creativepool Editorial
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Workshop

A simple guide for creating high-converting Facebook Ads

Despite some may say Facebook is declining, it is still the biggest social network worldwide with billions of active monthly users in the second half of 2020. With such huge potential, advertisers all around the world should be experts in crafting...

Posted by: Creativepool Editorial
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Inspiration

Balancing distinction with familiarity - #MemberSpotlight

Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance musician/composer?

A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...

Posted by: Antonino Lupo
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Inspiration

Raw simplicity and clarity of design - #MemberSpotlight

It sounds cliché, but one of the most important recommendations a starting designer should heed is to keep things simple. Easier said than done, of course - and yet some designers, such as Jennifer Swales, make of simplicity the founding stone...

Posted by: Creativepool Editorial
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Inspiration

The Electrifying story and faith of Rhapsody - #CompanySpotlight

Many would lose hope in the event of a global pandemic hitting the industry. Matter of fact, many did - at least for a bit. That was not the case of Rhapsody. Starting out as an East End print production company, Rhapsody operates in the retail and...

Posted by: Creativepool Editorial
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Leaders

A look at influencer marketing and dating brands

Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...

Posted by: Creativepool Editorial
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Inspiration

Are You In Your Own Way?

For the last few years I’ve immersed myself in the lives of great artists, writers, performers and musicians. I’ve read memoirs and biographies; listened to radio programmes and podcasts; watched documentaries and biopics. Over time...

Posted by: Richard Holman
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Features

Favours for favours?

As part of the design community, the question of working for free often comes up. I think in most genres of the creative industry, there’s almost an expectation that we should be expected to take on projects for free, or under the guise of...

Posted by: Tony Clarkson
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Leaders

How can brands be more honest in the year ahead?

In the aftermath of Covid-19, we already know that only the strongest and most loyal brands will stand. After a year like 2020, it is no wonder that consumers are looking to connect with brands and their ideals, prompting the dawn of a new era for...

Posted by: Creativepool Editorial
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Features

Diversity in the industry is still a problem

So the industry isn’t diverse enough. Big surprise, huh? You’ve heard it a lot in the past year, that we’re still “a long way ahead” of where we should be in terms of inclusion for underrepresented talent. Diversity in...

Posted by: Antonino Lupo
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Inspiration

Top 10 LGBT+ campaigns celebrating and championing diversity

On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...

Posted by: Antonino Lupo
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Leaders

How can brands handle woke capitalism?

So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...

Posted by: Creativepool Editorial
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Inspiration

Be Miles

“It's not about standing still and becoming safe. If anybody wants to keep creating, they have to be about change.”- Miles Davies. This quote really stuck with me as the credits rolled on the brilliant Netflix documentary- “Miles...

Posted by: Tony Pipes
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Features

Hybrid experiences will come of age in 2021

2020 was the year that brands were compelled to engage with the world of blended physical and virtual experiences, also known as hybrid experiences. The learning curve was steep for many, with a huge variation in quality and creativity. However, the...

Posted by: Imagination
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Industry

Behind the Idea: nailing natural and clever humour with Zulu Alpha Kilo

You can tell at first glance why Zulu Alpha Kilo was an Annual 2020 Gold Winner. Their hilarious campaign for Bell, the largest telecommunications provider in Canada, is a testimony to the team's mastery and it's just so incredibly hilarious to...

Posted by: Creativepool Editorial
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Industry

In Time Swept Ruins, All That Stands Are The Strong Foundations

You know us; we toe the line of optimism and realism every day. In the integrated marketing industry, and just as people who operate in the world from a brand strategy perspective, we’ve gotten pretty good at keeping things real, unfiltered,...

Posted by: Rock Candy Media
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Inspiration

2021 Photography Trends that will blow (out) your mind

Poor photographers. Them and video makers were possibly among the most hit creatives in 2020, forced to stay indoors and having to live with loads of unpleasant consequences of this social-distancing situation. But we know creatives, don’t we?...

Posted by: Antonino Lupo
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Leaders

From Space Monkeys to ITV Creative with ECD Tony Pipes

Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...

Posted by: Creativepool Editorial

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