Displaying 1 - 36 of 173 results

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Features

Why Spotify's Work-From-Anywhere policy is the future of work

Amidst all the heavily unexpected things that happened when 2020 hit, a sudden push for smart and remote working was certainly one of the most prominent. Overnight, hordes of workers were forced to move from the office to the comfort of their own...

Posted by: Antonino Lupo
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Inspiration

Spotify sponsors Take F**king Risks podcast

Global music streamer Spotify has become the new sponsor of London-based brand and ad agency Mellor&Smith’s bi-weekly podcast series. TFR: The Podcast features interviews with a host of professionals who have pushed boundaries by taking risks...

Posted by: Creativepool Editorial
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Leaders

Danone partners with Spotify in exclusive musical campaign

Danone Light & Free is joining forces with Spotify for a year-long partnership to build connections between the Greek-style yoghurt brand and music fans. Spotify has partnered with the brand to offer unique music prizes throughout 2017 where an...

Posted by: Creativepool Editorial
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Leaders

Spotify gets a fresh lick of paint

The ubiquitous music streaming service Spotify is abandoning its trademark black and green for a bold redesign, which will see the brand injected with colour. The look was designed by the New York-based consultancy, Collins, and adds a number of...

Posted by: Creativepool Editorial
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Leaders

Uber hits Leeds and courts Spotify

Uber is the revolutionary taxi service that's taken the US by storm and is set to make a similar impression over here as it moves into its third English City; Leeds, following successful debuts in London and Manchester. The Uber technology platform...

Posted by: Benjamin Hiorns
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Leaders

Spotify CEO bites back at Taylor Swift

Country darling turned stratospheric pop star Taylor Swift caused a minor uproar last week when she (or more accurately her record label) decided to pull her back catalogue from Spotify, including the new album “1989,” which is set to...

Posted by: Benjamin Hiorns
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Leaders

Mind your language. Why Spotify has nothing to fear from the ASA.

I've written before on the clumsiness and general lack of bite of the ASA (Advertising Standards Authority) and this week sees them back in action, in hot pursuit of Spotify. It seems the music streaming site recently threw out an email to selected...

Posted by: Magnus Shaw
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Features

Spotify is waxing lyrical

I'll be the first to admit it: from time to time, my blog posts can border on the vitriolic. But I flatter myself that, when I do let loose and turn the air puce, I'm only saying what quite a lot of people are already thinking. Such was the case a...

Posted by: Creativepool
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Inspiration

Why a very self-aware Gen Z is rejecting hustle culture

Speaking as someone that didn’t even realise they were a millennial until it was already too late (I’d already got heavily into the craft beer scene of my own volition), I honestly can’t say that I spared much thought for the...

Posted by: Benjamin Hiorns
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Leaders

The CMO’s role in the metaverse | #TechMonth

Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...

Posted by: Creativepool Editorial
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Workshop

​Cause, effect and Ugg Boots - leaving logic at the door

Niamh Murphy, Head of Planning and Behavioural Science at In the Company of Huskies, on letting go of logic, rationalising in uncertain times, and the brands that are shaking things up with their pulling power. The difference between changing...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow the Creative Director that manifested his own career path

For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...

Posted by: Creativepool Editorial
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Industry

Quality over quantity - The making of a modern Chief Data Officer

It’s a tough gig for Chief Data Officers (CDOs). With the volume and sources of data increasing, CDOs are increasingly tasked with centralising complex data sets and gleaning insights to support all areas of the business, from product...

Posted by: Creativepool Editorial
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Features

Stop saying TV and print are dead

For some curious reason, we humans tend to get excited with novelty pretty quickly. We struggle to see past the innovation, and the most progressive of us (a lot of creative people are, to be fair) get carried away with some doomsday comments aimed...

Posted by: Antonino Lupo
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Workshop

How Do Indie Musicians Make Money In This Digital Era?

There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...

Posted by: Bopper
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Leaders

What's next for UI? | By the Senior UI Designer at giffgaff

The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...

Posted by: Creativepool Editorial
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Features

7 uplifting workplace trends that will define your return to the office

Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....

Posted by: Antonino Lupo
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Inspiration

The creative and explorative collaboration at Rhapsody | #CompanySpotlight

Based in London, Poland and Spain, Rhapsody is a global marketing and production agency specialised in creative, digital, print and brand projects all around the world. At the heart of the business lies something simple: a strong belief in the power...

Posted by: Creativepool Editorial
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Leaders

How Dynamic Advertising can help fight ad fatigue

Context, context, context. As the cookieless future approaches, we will hear more about context and contextual advertising, be it location-based or else. In an ever-shifting brandscape triggered by the pandemic, the need for increased...

Posted by: Creativepool Editorial
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Features

The 15 workplace innovations that will change your work life forever

The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...

Posted by: Antonino Lupo
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Industry

How to choose an advertising agency

The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...

Posted by: Benjamin Hiorns
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Features

400 BBC jobs to leave London; are big city centres dead post Covid?

How long has it been since the last Industrial Revolution? I can’t remember the exact dates, but around a century for sure. It’s been even longer since the first Industrial Revolution, moving people around the world from the countryside...

Posted by: Antonino Lupo

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