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Job Description: Web Editor

A web author/editor is responsible for the content and images used on a website. They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organisation's internal intranet...

Posted by: Creativepool
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Leaders

Your chance to flip the coin at this year’s Rugby World Cup

Whilst I won’t pretend to be a rugby fan (my dad’s always called it “Posh blokes chasing an egg” and in part I’m inclined to agree), I do understand the value of the sport as an advertising commodity, so it’s...

Posted by: Benjamin Hiorns
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Industry

Designer's Fiesta 2015 - Learn. Meet. Party.

Join us at Designer’s Fiesta! The hottest event for anyone into design and digital media is back this September 18th. Now in its 6th year, Designer’s Fiesta is a celebration of design and technology in the world’s creative capital:...

Posted by: Academy Class
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Leaders

Agency of the Week: Ogilvy & Mather

Sending Eric Cantona across the English Channel for Kronenbourg Heineken has revealed the outcome of the #LeBigSwim digitally-led campaign starring Eric Cantona for its premium lager brand Kronenbourg 1664. The campaign from Ogilvy & Mather London...

Posted by: Creativepool Editorial
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Leaders

The Deceit Algorithm says women are more deceitful than men

Whilst we’ve all probably been guilty of exaggeration or telling the odd white lie at one point or another over social media, whether it’s to make ourselves look better or feel better, a new study has found that women (in Australia at least) are...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Isobar re-connect families in Japan Isobar have really hit for the heartstrings with their latest campaign for MetLife Insurance in Japan. Based on the idea that “Insurance deepens family bonds,” the “My Dearest Dad and Mom”...

Posted by: Benjamin Hiorns
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Job Description: Product Designer

Product designers conceive almost everything we use in our day-to-day lives, from chairs and cutlery to clocks and computers. They also work on specialist products like medical, electronics or telecommunications equipment. Product designers use...

Posted by: Creativepool
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Leaders

Peter Schmeichel gets stuck into a friendly kickabout for Carlsberg

Carlsberg, the Official Beer of the Barclays Premier League, launched a new global TV commercial this week starring non-other than former Manchester United goalkeeping legend Peter Schmeichel and Sky Sports football presenter Jeff Stelling, to...

Posted by: Creativepool Editorial
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Leaders

Smart Boy: If Nintendo made Smartphones

When Nintendo announced their intent to move into smartphone gaming earlier this year, the internet was abuzz with gamers pontificating on their pros and cons of the company's decision to branch out beyond their own home consoles for the first time....

Posted by: Benjamin Hiorns
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Leaders

Creative industry employment dwarfing other sectors

When people ask me what I do for a living, I often simply reply; “I write.” This response is often met either by furrowed brows, genuine interest or complete surprise, as it would appear that to some people, the concept of actually making...

Posted by: Benjamin Hiorns
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Leaders

Proximity promote water safety this summer

This week sees the start of a second summer for Beach Smart, the communications programme from the RNLI (Royal National Lifeboat Institution) that targets young families and educates children about safety on the beach, which will prove especially...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

It is. Officially. ON! Suidobashi - The Response Last week I reported about a proposed round of bonafide, giant robot on giant robot combat between the US and Japan. I can now happily report that the fight is very much on, after Japanese robotics...

Posted by: Benjamin Hiorns
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Leaders

Spurs score the world's first sliding pitch

The rivalry between Tottenham Hotspur and Arsenal is one almost as old as the game of football itself, so when The Gunners moved from their home ground of Highbury to the high-tech Emirates Stadium back in 2006, Spurs fans were left feeling more than...

Posted by: Benjamin Hiorns
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Leaders

The Week in Advertising

Grey London attach a jet pack to a squirrel Yes, you read that right, and no, there were no actual squirrels harmed in the making of this spot. As far as I'm aware at least. The spot by Grey London celebrates the launch of McVitie's new Breakfast...

Posted by: Benjamin Hiorns
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Leaders

How to WING IT this summer

Wieden+Kennedy Amsterdam has teamed up with AKQA London to get people out and about for the holidays in a new integrated campaign for Booking.com, the online travel agency. The campaign encourages spontaneity, with Booking.com urging people to get...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2015: Instagram Highlights Day 3

The Cannes party is showing no sign of winding down, but then we didn't really expect that. It's been all about reality TV and music mogels giving talks, with tech companies like Apple once again making waves (for their 'Shot On An iPhone 6'...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions Winners: Day 2

Cannes Lions 2015 - Highlights from Day Two Ogilvy & Mather After a phenomenally successful first full day at the Cannes Lions International Festival of Creativity 2015, Ogilvy & Mather found even greater success yesterday by walking away with 45...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions Winners: Day 1

It's that time of year again, when the advertising descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...

Posted by: Creativepool Editorial
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Leaders

This is what it's like to be Dyslexic

It's common sense that when it comes to fonts in the worlds of design and advertising, the more easily readable the better right? Graphic designer Daniel Britton has bucked convention (and some might argue his marbles) with a new font that he's...

Posted by: Creativepool Editorial
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Leaders

Have a little look at adam&eveDDB's Lastminute spot

Martin Krejci directs this new film through STINK, and they're urging you to #LoveEveryMinute. The campaign aims to establish lastminute.com as the travel and lifestyle brand of choice, one where you can get everything you want from your downtime....

Posted by: Creativepool Editorial
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Inspiration

Get to grips with Tel Aviv's street art scene

Meshuna Gallery, in Tel Aviv, is run by Oren Fischer and Anton Avramov. A cross-between a studio space and exhibition space, they show the work of mainly upcoming street artists. Fitting for their graffiti scrawled location in Florentin. The space,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Apple Whilst not technically an Ad Land related news piece, this one is big enough news that we thought it was pertinent to at least include it somewhere. Sir Jonathan “Jony” Ive has been promoted to the newly created role of chief...

Posted by: Creativepool Editorial
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Leaders

Greenpeace and Don't Panic burn priceless art to save the Arctic

Greenpeace’s Save the Arctic campaign has teamed up with award winning British creative agency Don’t Panic and famous British montage artists KennardPhillipps, to create a provocative new video targeting oil giant Shell and its plans to...

Posted by: Creativepool Editorial
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Leaders

Food Revolution Day and yet another viral video

I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...

Posted by: Ashley Morrison
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Leaders

Identity Crisis: Rebrands of the Week

The Liberal Democrats After a disastrous election (by anyone's estimation) that saw the departure of their figurehead Nick Clegg after he managed to hold on to a paltry 8 seats (down from 57 in 2010), it's not surprising that the Liberal Democrat...

Posted by: Creativepool Editorial
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Leaders

Bates Y&R design the ultimate modular couch

If sitting was an olympic sport, I'd probably be up there on the podium every four years without fail. As such, finding the perfect couch (or sofa or settee depending on your preference) has always been something of a bucket list goal for me....

Posted by: Benjamin Hiorns
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Leaders

VCCP packs a real punch!

I don't get boxing. I'll admit it. The idea of watching two (admittedly skilled and highly athletic) men bash seven shades of shit out of each other for the amusement of a baying crowd is simply not my idea of a good time. I do, however, get...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Inspiration

Inventive Instagramming

Instagram isn’t all about Kimye’s family portraits and belfies. It can also be a tool for you to forge your own online artistic identity. Why not get inventive with the Instagram format? With a little twist, you can use those grid lines...

Posted by: Jade French
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Leaders

The Week in Tech

Apple sell out. Again. A big week for Apple saw the company's mega-hyped Apple Watch sell out of its pre-order stock in a matter of hours. US pre-orders for the device kicked off on Friday morning, and by the afternoon, Apple released a statement...

Posted by: Creativepool Editorial
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Leaders

Facebook F8 Announcements

Say what you like about Facebook, but Mark Zuckerber's social media monopoliser has (for better or worse) become an integral part of our shared cultural heritage in recent years. Who amongst you, the media-savvy Creativepool reader, could honestly...

Posted by: Benjamin Hiorns
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Leaders

Hannibal Lecter and Captain Picard lighten up

Modern television has long been heralded as “The new cinema.” With hit dramas such as Breaking Bad, Game Of Thrones and Broadchurch redefining what is possible in the medium of long-form drama, a medium which might lack the funding of its...

Posted by: Benjamin Hiorns
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Industry

Advertising Week Europe Live Streaming from the ADARA stage

Live from the ADARA Stage in the Newsroom Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and opportunities...

Posted by: Advertising Week
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Leaders

Account Wins of the Week: Part 2

72andSunny - Adidas Adidas has announced a new partnership with 72andSunny to lead its sport campaigns. The agency will lead creative for Adidas Sport Performance, with responsibility for brand-level global campaigns with a strategic focus on...

Posted by: Creativepool Editorial

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