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Lucozade Sport is strictly for the home nations

In this morning's second piece of rugby related news (see our piece on Jack Whitehall's rugby school experience with BBH for Samsung HERE) Grey London has hooked into our love of the game (and our national pride) with a new campaign for Lucozade...

Posted by: Creativepool Editorial
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Features

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

Posted by: Brandpie
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Advertising

Buzzman shows the power of sport for Paris 2024

The Committee for the Paris 2024 Olympic and Paralympic Games has unveiled its vision for the event through a campaign created by agency Buzzman. Entitled Sport Can Change Everything, the lead film is a collective call to push limits and get...

Posted by: Creativepool Editorial
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Advertising

Dream Pack print ads say Stop the Killing

After a group of Game of Thrones stars recreated a SodaStream ad to raise awareness about the damage being caused by single-use plastic this week, a new print campaign from Ecquador echoes the message. Paradais DDB is the agency behind the work, for...

Posted by: Creativepool Editorial
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Advertising

Crazy new Nike ad celebrates women in sport

Nike has launched a new ad celebrating women in sport featuring and narrated by tennis star Serena Williams along with a host of other talent, through agency Wieden+Kennedy. The 90-second spot looks back on iconic moments when women were either...

Posted by: Creativepool Editorial
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Advertising

FCB Inferno continue to Inspire Women to take up sport with This Girl Can

The next phase of the This Girl Can campaign, commissioned by Sport England and funded by The National Lottery, began last week with new creative across social media, digital media and out of home (48 sheets and 6 sheets) from FCB Inferno. Over the...

Posted by: Creativepool Editorial
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Advertising

Football stars transformed into classic pub signs for BT Sport

I won't pretend to know a thing about Football, but I know quite a lot about pubs. I've always been adverse to the fancy wine bar or the over-priced nightclub, being more at home in a dusty hovel bearing a name such as the “Bull and Bladder” or...

Posted by: Benjamin Hiorns
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Features

Company Spotlight: Picture Farm at your service

When asked how he’d like integrated production company Picture Farm to be perceived, Todd Stewart, partner and creative executive, says the aim is to be known as a “helpful” multi-disciplined collaborator first and...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

M&C Saatchi - GambleAware GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign...

Posted by: Creativepool Editorial
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Features

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: The Bristol Old Vic, Dream Challenges and other stories

Eureka! - Bristol Old Vic The Bristol Old Vic has unveiled a new visual identity to coincide with the theatre undergoing major redevelopment. The oldest continuously working theatre in the English-speaking world, Bristol Old Vic was technically...

Posted by: Creativepool Editorial
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Advertising

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Southbank Centre, Bibendum and other stories

North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...

Posted by: Creativepool Editorial
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Advertising

Agency of the Week: Wieden+Kennedy

Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...

Posted by: Creativepool Editorial
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Technology

#TechTuesday: Pokémon drones, spokeless bikes & mini games consoles

The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...

Posted by: Benjamin Hiorns
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Advertising

Top 5 Ads of the Week

Leo Burnett - Kellogg's Bran Flakes Kellogg’s Bran Flakes returned to our TV screens this week with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. “The...

Posted by: Creativepool Editorial

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