Displaying 1 - 36 of 36 results
UK bookmaker Paddy Power has unveiled the designs of its first football club shirt sponsorship - for Huddersfield Town FC - with its name presented in an oversized sash. In what the brand is calling a “modern twist” on traditional shirt...
Posted by: Creativepool Editorial
Over the past few decades, video games have evolved from simple pixelated pastimes into immersive interactive experiences with vast storytelling potential. Alongside this evolution, branding in video games has also matured significantly. Once...
Posted by: Benjamin Hiorns
Now that we’re almost a week into the new year, the trend pieces are coming thick and fast. To gather a more agency-wide perspective of what’s in store for us this year, however, we spoke to one agency specifically to gather their...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...
Posted by: Creativepool Editorial
All entrepreneurs, more or less local business owners and young startup creators want to understand how to do corporate social media marketing. Because thanks to this combination of ideas, contents, strategies and interactions you can obtain concrete...
Posted by: Si3 Digital
Authenticity. Reading the words of freelance illustrator Fabi Aguilar, this is what modern society lacks the most - the will to nurture unique personalities, captivate passions and help people find their true essence. It was not until the age of 32...
Posted by: Creativepool Editorial
For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...
Posted by: Creativepool Editorial
Paddy Power has announced that its controversial ‘sash’ sponsorship of Huddersfield Town was just a prank and revealed the actual shirt the team will wear this season. Earlier this week, the bookie unveiled a shirt featuring oversized...
Posted by: Ryan Watson
Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences. As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...
Posted by: Creativepool Editorial
From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO). Even after its controversial £75m move to Channel 4...
Posted by: TVSquared
Wieden+Kennedy - Nike Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
Make no mistake the creative industries are thriving. The value to the UK economy exceeded £91 billion in 2016 and the sector is growing faster than any other. 1 in every 8 businesses in the UK is now defined as ‘creative’ which...
Posted by: Ross Taylor
WPP - BP BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...
Posted by: Creativepool Editorial
Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...
Posted by: Creativepool Editorial
isobel - The White House It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...
Posted by: Creativepool Editorial
CP+B - Goose Island CP+B has won creative duties for Goose Island Beer Co, which became one of AB InBev’s first craft acquisitions back in 2011. The agency first tweeted about their new partnership last week, and the client confirmed the...
Posted by: Creativepool Editorial
Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...
Posted by: Creativepool Editorial
The Great Burger King Fiasco A Burger King TV spot created to activate Google Home smart speakers and some Android phones to describe its Whopper burgers was hijacked by members of the public recently, with the ad instead triggering the devices to...
Posted by: Creativepool Editorial
Geneva Motor Show: Airbus presents concept for flying car Airbus and Italdesign have revealed their plans to help city dwellers beat traffic with a modular vehicle that is part car, part drone. The concept vehicle, named "Pop Up," was unveiled at...
Posted by: Creativepool Editorial
McCann London kicks off its latest creative for Mastercard (the headline sponsor of The BRIT Awards 2017) ahead of tonight’s event at The O2 in London. The campaign uses the new “Priceless Side of Music” tagline and is based around...
Posted by: Creativepool Editorial
Various Agencies - BBC The BBC has announced its new graphic design services roster for 2017, naming five consultancies including Studio Output and Mother London. The consultancies were selected from 11 tender applications in total, and will be...
Posted by: Creativepool Editorial
Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its planned rebrand to TUI in late 2017. The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast...
Posted by: Creativepool Editorial
Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...
Posted by: Creativepool Editorial
Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...
Posted by: Creativepool Editorial
Location-based marketing is at something of a tipping point right now where it could honestly go either way, but the outrageous success of the recently released Pokémon Go AR smartphone game seems to suggest it could be about to really kick off...
Posted by: Benjamin Hiorns
A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...
Posted by: AmazeRealise
Technology and data have come together to bring back to life one of the greatest painters of all time in “The Next Rembrandt,” a new 3D printed painting created solely from data of Rembrandt’s body of work. The painting in question...
Posted by: Creativepool Editorial
BBD Perfect Storm Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and...
Posted by: Creativepool Editorial
Crafting Fargo-inspired wooly wear DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the “Fargo Woollens” clothing range to celebrate the second season of FX’s black comedy-drama...
Posted by: Creativepool Editorial
Ocean Outdoor - Team GB Ocean Outdoor has been named as the official outdoor media provider to Team GB in the run up to the 2016 Olympic Games in Rio. As part of the deal, Ocean will support Team GB’s “Bring On The Great” campaign,...
Posted by: Creativepool Editorial
Rosetta's industry-leading Connector solution was officially named “EMEA Partner Solution of the Year 2014" by Adobe at the Adobe Summit Europe, which was held in London last week (29–30 April). Originally launched by the Razorfish-owned agency...
Posted by: Creativepool Editorial
I honestly had no idea Carlsberg's ubiquitous “Probably the best” slogan had fallen into retirement. The phrase is so readily associated with the lager brand, that it's the first thing that immediately comes to mind whenever someone...
Posted by: Benjamin Hiorns
Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...
Posted by: Benjamin Hiorns
The global company Diageo is the leader in beverage alcohol with an wide collection of brands across spirits, beer and wine categories; brands such as Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan, Baileys and Guinness. Johnnie Walker, the...
Posted by: Creativepool
Papa John's, the internationally renowned pizza chain and official “Pizza Sponsor” of the NFL, has launched a new integrated advertising and social media campaign to coincide with the start of the 2014/2015 NFL season, which kicks off...
Posted by: Benjamin Hiorns