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Careers

Does having a specialism make you more employable?

Creatives are getting very mixed messages at the moment. While perfecting one skill makes you an appealing hire, nowadays agencies want multidisciplinary talents who have a variety of skills. We recently took the debate to the people in the know,...

Posted by: Cogs Agency
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Features

Getting to know... We Are Social's Lore Oxford

Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Dan Carter

Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead. What will be the...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Features

Is advertising art?

Over twenty years ago, I originated (I think) what has become a cliché. I put together a Better Briefing workshop for some of the suits and the planners in the agency. I thought they should know what does and does not help creative people do...

Posted by: Patrick Collister
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Careers

Challenges ahead for Creative Recruitment in the SW

Our recent Creative Employment Survey revealed an optimistic outlook with 39.5% of respondents sure that growth is ahead. But what are the anticipated challenges that may lie ahead for the creative industries? Although 76.7% of respondents think that...

Posted by: ADLIB
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Inspiration

Trailblazers: Clarity and dynamism with Ian Macfarlane

Ian Macfarlane is a London-based graphic designer, working with a variety of clients and companies to deliver everything from broadcast to book publishing, corporate reporting to visual identity. Ian has been selected to judge for the D&AD awards and...

Posted by: Kate Lewin
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Advertising

Top 10 Hires of the Week

Cheil London Cheil London has boosted its creative offering by hiring award-winning creative director Russell Schaller as Creative Director of Film. Schaller joins the agency from Havas Worldwide London where he served as Creative Director. He will...

Posted by: Creativepool Editorial
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Advertising

Cheil Worldwide goes into Retail

Amidst heavily denied rumours that the agency originally set up as Samsung’s in-house shop is to be sold to Publicis, Cheil Worldwide officially announced this morning that it is consolidating its entire global retail resource under a single...

Posted by: Creativepool Editorial
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Features

How to get your work noticed by a Creative Director

So it’s 2014 and you’re on a quest to land a new job at a brilliant agency. But how do you make sure you stand out from the hundreds of people doing exactly the same? Our Creative Director, Martin Homent, shares his tips and insight into...

Posted by: Tribe Marketing
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Features

Spotlight... Nick White, Digital Designer

"I'm a Middleweight Digital Designer with a specialism in all things mobile; be it apps, sites, ads or tablet stuff. I'm currently getting to grips with the responsive design trend that is taking over the world and am making a concerted effort to...

Posted by: Creativepool
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Features

Graham Wall - The Marketing Store

The Marketing Store is one of Britain’s leading integrated agencies. Our London office has about 250 people, with around 100 creatives working across all disciplines, including promotional, retail, experiential, product and digital, the last of...

Posted by: Creativepool
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Advice

Job Description: Journalist.

It is a journalist's job to find news and to report on it as quickly as possible, in an arresting and engaging style. Whether reporting on a local planning decision or a dramatic international conflict, journalists play a key role in society. They...

Posted by: Creativepool
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Advice

Job Description: Photographer

Professional photographers take pictures of people, events, places and objects. Their work can appear anywhere from newspapers and magazines to wedding albums and textbooks. View photography jobs View photography profiles View photography...

Posted by: Creativepool
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Advice

Opinions - The specialist versus the generalist

by John Fountain Not so long ago creative folk were employed to work across all areas of business communications. It was said that if you were any good you'd be able to turn your hand to almost anything. And if you had any weak spots or showed any...

Posted by: Creativepool
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Features

Are you special?

I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...

Posted by: Creativepool
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Features

What’s the point of traditional advertising in 2018?

Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...

Posted by: Creativepool
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Advertising

Top Hires of the Week

Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...

Posted by: Creativepool Editorial
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Features

Jack of All Trades: Why the classic agency model needs fixing

The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...

Posted by: Bomper Studio
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Events

London Design Fair 2017: Curating the Curators

From 21st-24th September 2017, the London Design Fair will once more host the largest collection of international exhibitions, designers, brands, country pavilions and galleries, set in one dynamic location during the London Design Festival....

Posted by: London Design Fair
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Advertising

Wunderman and POSSIBLE merge to form global digital powerhourse

Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: BrewDog spirits, gluten free Mr Kipling and more

B&B Studio - BrewDog LoneWolf Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Grey London/Cirkle/Bountiful Cow - Lily's Kitchen Lily’s Kitchen, the UK’s number one ethical pet food brand, has appointed a roster of three agencies to drive awareness, fame and conversion of its ‘naturally nutritious’ food...

Posted by: Creativepool Editorial
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Design

BBC announces UX&D Digital Design Research Roster

After a rigorous and creative selection process, the BBC have announced their new User Experience and Design (UX&D) Digital Design Research roster, which features the eight agencies the BBC is now committed to work with for the next 2 years. Over 50...

Posted by: Creativepool Editorial
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Advertising

J. Walter Thompson London introduces Pioneers grad scheme

J. Walter Thompson London has reinvigorated its famous grad scheme by opening it up to everybody and extending the disciplines on offer. Called JWT Pioneers, the new scheme is still looking for the brightest range of talent for Account Management,...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week: Week 3

Publicis Worldwide Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities....

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Advertising

BBH London unbox 200 years of history for Clarks

For almost 200 years, Clarks shoes have held true to their founding values on an incredible, generational journey through revolutions and social upheaval, conflicts and chaos, disasters and triumphs. Now, for the first time ever, the brand’s...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Advice

Opinions - Why do creative agencies all talk the same?

by John Fountain I'll wager that if you visit any creative agency's website and go to the "About" page you'll find that, though the pictures and design might be poles apart, the words themselves will all be pretty much the same. Which is weird when...

Posted by: Creativepool
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Inspiration

How cool is your office?

It's a well known fact that some agencies spend huge chunks of their hard earned money turning lifeless commercial spaces into bastions of creativity. These interiors provide insight as to the breadth and depth of their thinking and creative...

Posted by: Creativepool

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