Leaders
Inamoto & Co - Asics
Performance apparel brand Asics has selected the Rei Inamoto-helmed agency Inamoto & Co as its innovation partner, tasking it with creating breakthrough work in the brand's transition to fitness-as-a-service. The Brooklyn-based...
Posted by: Creativepool Editorial
Leaders
Amazon's Giant Flying Drone Warehouses (January)
In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
Leaders
The robotic installation lighting up Hull for UK City of Culture 2017
Jason Bruges Studio’s latest kinetic installation opened in Hull last Friday (1 December). “Where Do We Go From Here?” is the last major art commission of the...
Posted by: Creativepool Editorial
Leaders
Uber and NASA to launch flying taxis in LA by 2020
Uber has partnered with NASA to develop an on-demand electric aircraft taxi service, which is scheduled to begin flights in Los Angeles in three years time. Speaking at a Web Summit in Lisbon last...
Posted by: Creativepool Editorial
Leaders
eBay launches "the world's first subconscious shopping experience"
eBay has teamed up with specialist retailer Saatchi Art to create an experimental shopping experience, which brings together art and technology to uncover shoppers' subconscious...
Posted by: Creativepool Editorial
Leaders
The diffuser that pumps out 'optimal' fragrances at different times of the day
A new 'smart' diffuser emits fragrances designed to help you wake up, wind down or concentrate at the right times of the day by combining the worlds of aromatherapy and...
Posted by: Creativepool Editorial
Leaders
The living, robotic jewellery that changes clothing on the fly
The miniature robots that make up the Kino project can crawl over fabric to personalise garments, adapt clothing for different climates, and perform other helpful tasks. The project was...
Posted by: Creativepool Editorial
Leaders
Pentagram - Poetry Foundation
A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and...
Posted by: Creativepool Editorial
Leaders
Pearlfisher - Taylors of Harrogate
Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on “extraordinary flavour.” The new brand proposition, created with global creative agency Pearlfisher, includes the...
Posted by: Creativepool Editorial
Leaders
BBD Perfect Storm - The London Fire Brigade
The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year...
Posted by: Creativepool Editorial
Leaders
The robots designed to annoy you
Swiss-Mexican designer Nicole Pérez has designed a series of misbehaving robots that aims to mimic the annoying aspects of intimate relationships. Made from thermoformed plastic coated with flocking fibre, the...
Posted by: Creativepool Editorial
Leaders
Pearlfisher - B&O Play
Having launched just five years ago, B&O PLAY is the fast-growing challenger brand within the iconic Bang & Olufsen portfolio. Marrying the craftsmanship and quality of its parent brand with millennial lifestyle ideals, B&O...
Posted by: Creativepool Editorial
Leaders
DCT8 - McLaren
London-based media agency DCT8 has won the European Regional Office account for the high-performance and luxury sports car manufacturer McLaren Automotive Ltd. DCT8 Ltd, a full-service, global media agency, won the account as a result...
Posted by: Creativepool Editorial
Leaders
The electric wallpaper that connects appliances by conductive ink
Lines of conductive ink thread between the protruding speakers and light boxes that form this interactive wall display, designed by furniture brand UM Project and wallpaper company...
Posted by: Creativepool Editorial
Leaders
The Great Burger King Fiasco
A Burger King TV spot created to activate Google Home smart speakers and some Android phones to describe its Whopper burgers was hijacked by members of the public recently, with the ad instead triggering the devices to...
Posted by: Creativepool Editorial
Leaders
The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles
An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...
Posted by: Creativepool Editorial
Leaders
Petcube Play lets you interact with your pet remotely from a smartphone
Petcube Play is a small device that allows users to talk to, play with and watch their pets from afar using their smartphones. The Play is an indoor camera compatible with both...
Posted by: Creativepool Editorial
Leaders
Apple building AR technology that could “make it's way onto our bodies”
A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...
Posted by: Benjamin Hiorns