Displaying 685 - 720 of 2688 results
Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...
Posted by: Creativepool Editorial
Of more than 40 momentous events set to play out in the weeks ahead, many are already underway or will commence with August's first dawn. A large number are also new to this publication. Among them are some of the world's most famous cultural and...
Posted by: The Darnell Works Agency
The world is changing fast, and luxury consumers are changing with it. So, what should luxury brands do to adapt, and how can design help? As a generation, we’re far better off than our parents. Millions can now afford things that were once...
Posted by: Lewis Moberly
We have a shared passion for music, me and my dad. When we watched this year’s Glastonbury, he was surprised he hadn’t heard of The Killers who headlined the Pyramid Stage on the Saturday night. I found myself trying to explain why this...
Posted by: Creativepool Editorial
It’s a wonderful feeling to read through the exotic list of locations below and imagine those of you who will be booking flights, securing tickets and investing your time into making exciting new memories. From Hungary to Indonesia, South...
Posted by: The Darnell Works Agency
The Cannes Lions International Festival of Creativity saw the fourth awards ceremony of the week take place last night at the Palais des Festival where the latest set of winners were announced. The event saw the Experience, Impact, Innovation and...
Posted by: Creativepool Editorial
Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...
Posted by: Creativepool Editorial
Spanish car brand SEAT and experiential innovation agency Wildbytes have linked up with Google to create an essential app for festivalgoers that will help them locate lost friends this summer. SEAT Lost&Sound utilises augmented reality (AR)...
Posted by: Creativepool Editorial
Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...
Posted by: Creativepool Editorial
YouGov research shows that as much as a third of people don’t apply sun cream in the UK. Despite spending time in gardens and parks, as soon as the sun comes out, they tend not to take the same care as they do abroad. A recent campaign through...
Posted by: Creativepool Editorial
Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...
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Every February, the Oscars fill our hearts with joyous moments. Smiles, tears and inspirational speeches make film fans emotional across the globe. Sometimes the winners make us happy and sometimes we get mad at the jury because of their choices....
Posted by: Dream Farm Studios
Foster’s heroes, Brad and Dan, returned to screens recently in a multi-media campaign that sees them once again playing agony uncles to Brits in need. Created by adam&eveDDB, the work marks the brand’s biggest advertising investment...
Posted by: Creativepool Editorial
Gaming’s got a strange reputation. It’s not got the respect that film, literature and even television has. However, as an industry its success is staggering. In the UK the gaming market is now worth a record £5.7bn, that’s more...
Posted by: Rob Pratt
This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit. Below, Joe Stamp and Tom...
Posted by: Creativepool Editorial
Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable. The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest...
Posted by: TVSquared
Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously. Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...
Posted by: Creativepool Editorial
Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...
Posted by: Russell Schaller
Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly. Matt Roach, one of the creative directors on the project, talks about what went into making the work and...
Posted by: Creativepool Editorial
If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...
Posted by: Dream Farm Studios
Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...
Posted by: Creativepool Editorial
Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...
Posted by: AdventureLAB
Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019. While it wasn’t a vintage year for football on the field, the ads typically...
Posted by: Creativepool Editorial
Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A. Find out about his route into the industry which has led to working...
Posted by: Creativepool Editorial
- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...
Posted by: Creativepool Editorial
Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there. For fast food company KFC, the...
Posted by: Ryan Watson
One of the biggest YouTuber festivals arrives in the UK next month and ahead of the launch, Jim Louderback, the company's CEO, offers his predictions for the year ahead... There’s a lot happening in the world of online video, social platforms...
Posted by: Creativepool Editorial
A further blurring of agency lines and overcoming an identity crisis are on the cards in 2019 according to global digital agency The1stMovement's LA-based CEO, Ming Chan. He offers his thoughts on what's ahead and urges companies to be more nimble...
Posted by: Creativepool Editorial
In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could...
Posted by: The Darnell Works Agency
By Heather Andrew, UK CEO, Neuro-Insight... With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad. Previous years have taught us that the aim of the game with festive spots is emotional...
Posted by: Creativepool Editorial
Muji's all weather bus Japanese brand Muji has revealed designs for an autonomous shuttle bus built for all weather conditions, set to hit the road in three Finnish cities by 2020. The public vehicle, called Gacha, is designed in collaboration with...
Posted by: Creativepool Editorial
Facebook confirms AR glasses Facebook has confirmed it is working on augmented reality (AR) eyewear technology. Last year, the company submitted a patent application for AR glasses which details using waveguide display with a two-dimensional...
Posted by: Creativepool Editorial
Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...
Posted by: Creativepool Editorial
If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...
Posted by: Crush
Mr Kipling by Robot Food Strategic brand agency Robot Food has redesigned the look of Mr Kipling cakes in the US and Australian to boost its international appeal. The company is known in the UK for its ‘exceedingly good cakes’ slogan...
Posted by: Creativepool Editorial
Ford parks WPP, names BBDO Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP. Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...
Posted by: Creativepool Editorial