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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance sound designer Toby Griffin

How did you get into the industry? I had a fascination with drumming as a child, bought my first kit when I was 14 and formed a local band the following year. I turned professional with The Meteors in ‘87 and spent a couple of years touring...

Posted by: Creativepool Editorial
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Leaders

Proximity introduce us to the Orgasm Sound Library

A total of 22.5% of Spanish women reportedly never or rarely orgasm during sexual intercourse, although many of them feel under pressure to do so (and, what’s more, in the manner that their male partners expect). This means that 52% fake it...

Posted by: Creativepool Editorial
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Leaders

Music+Sound Awards 2016: The Winners

The plaudits have been rolling in for the winners of this year’s International Music+Sound Awards, who had the spotlight shone upon them last week when results were released for this global competition. For a fourth year, the list of winners...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Ministry of Sound to the Peace Corps

Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....

Posted by: Creativepool Editorial
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Features

What 5000 video diaries sound like.

The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...

Posted by: Creativepool
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Features

Are you Wired for Sound? If not, then listen up | #PredictionsMonth

If you ask anyone in my family to identify my mum, they’ll refer to the jingle jangle of the mass of gold bracelets on her wrists. That metallic cacophony to me, more than a look or smell, is the truly evocative sound of home, and of love. So...

Posted by: Creativepool Editorial
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Inspiration

Lost and found - Rediscovering the sound of smiling

I’m a bit OCD, so I have specific pockets for everything: keys, wallet, phone, gloves, notes, tissues. And I think losing things is a bad omen. Which is why the last time I lost my keys I refused to go on holiday the next day. My wife,...

Posted by: Chris Turner
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Features

Wikipedia hunt for the sound of all human knowledge | #MediaMonth

The Wikimedia Foundation (the nonprofit behind Wikipedia) is launching a contest to find the first-ever ‘brand sound’ for Wikipedia and Wikimedia projects. The contest, “The Sound of All Human Knowledge,” encourages people...

Posted by: Creativepool Editorial
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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
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Industry

Record number of brands head to Cannes in 2019

More brands than ever are set to participate in the Cannes Lions International Festival of Creativity in 2019, with the event due to begin in the South of France on Monday. This year, over 100 global brands will speak on the stages at the Palais des...

Posted by: Creativepool Editorial
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Leaders

Nearly Normal Celebrate Record Store Day's 10th Anniversary

To celebrate Record Store Day's 10th anniversary this Saturday, Jelly London's masters of paper craft animation and illustration Nearly Normal were honoured to work with Vinylize!, an exhibition at Concerto Record Shop in Amsterdam. Vinylize!...

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Leaders

Cheil Creatives Celebrate 10 years of Record Store Day

Strange as it might be, given the relentlessly 'progressive' nature of our entertainment, vinyl records have never been more popular in 2017. Whether it's a natural push back against the comparatively soulless, ephemeral nature of digital music...

Posted by: Benjamin Hiorns
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Leaders

Sound Sells

The psychology of persuasion - what makes us buy one product over another - has been widely researched and the importance of visual triggers in influencing buying decisions is widely understood. However, the importance of what we hear is often...

Posted by: Chris Turner
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Leaders

The Ministry of Sound nightclub with moving walls that never was

Architecture firm OMA has revealed some previously unseen designs for a shapeshifting new music venue for London nightclub chain Ministry Of Sound. According to the firm run by Rem Koolhaas, it won a competition to design a new home for the...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions announce record-breaking award entries for 2016

At the close of entries, Cannes Lions confirmed that a record 43,101 (+7%) submissions have been received for the 2016 festival! Overall there’s been growth in 18 of the 24 Lions categories, with standout expansion of the Product Design Lions...

Posted by: Creativepool Editorial
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Inspiration

Meet Shota Kotake: Guinness World Record-Breaking Artist

Well, that’s the aim, anyway. Japanese-born Shota Kotake is on a mission. Not quite a holy mission, but one that nonetheless involves him painting the portrait of a priest every day for three years. That priest, though, is Father Ted, the...

Posted by: Ashley Morrison
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Leaders

AWARD Awards present record numbers

A record number of 32 golden pencils were handed out at last week’s 36th annual AWARD Awards ceremony at Sydney's Town Hall, celebrating the most outstanding creative communications work in the Asia Pacific region. 96 silver and 127 bronze...

Posted by: Creativepool Editorial
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Leaders

UK Creative Industries hit record high!

According to new figures recently published by the UK's Department for Culture Media & Sport (DCMS), the UK's creative sectors (which encompasses everything from film, tv and music to advertising and design) were worth £76.9 billion a year to...

Posted by: Creativepool Editorial
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Inspiration

What does the internet sound like?

You may think this is an unusual question to ask. But every day, millions of people visit internet chatrooms...to chat albeit by typing rather than by speaking aloud. Ben Rubin (a New York artist) and Mark Hansen (Associate Professor of Statistics at...

Posted by: Creativepool
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns

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