Displaying 1189 - 1224 of 1737 results
The one of pitching is an interesting business. On one hand, we love the thrill that comes before winning a new account/client. Agencies thrive in that addictive spiral of pitch, win, repeat - and same goes for freelancers. From the perspective of a...
Posted by: Antonino Lupo
Industry awards. Who needs them, right? Shows assembled by organisations who are building a business on the industry and its professionals. And with each one comes a set of doubts, disappointments and sometimes misconceptions which tend to undermine...
Posted by: Antonino Lupo
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Love the new Conscious products made-in H&M. At least 50% of Conscious products is made from sustainable materials! And the remaining half, well… We don’t care about that, do we? H&M often makes the headlines for all the wrong reasons,...
Posted by: Antonino Lupo
To say that 2020 was a year of tumult is easily an understatement. With lockdowns, BLM protests and increasing awareness about climate change, it truly was an incredible start of the decade and one during which brands learned how to embrace purpose...
Posted by: Creativepool Editorial
There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...
Posted by: Creativepool Editorial
A globally acclaimed and multidisciplinary creative director would have all the reasons to feel proud or even entitled - but if there's anything that this industry has taught Simon Waloszek, it is the value of humility and being yourself at all...
Posted by: Creativepool Editorial
The pandemic crisis has brought most of the world to a halt, at least when it comes to planning and the most social activities. Arguably, we have stopped doing the simplest of things too - like buying a new piece of technology or enjoying the thought...
Posted by: Creativepool Editorial
We’ve seen a number of different social channels arrive to much fanfare in recent years. Some we forget fairly quickly (remember Vero?) and others we just can’t escape. TikTok is definitely one that looks here to stay, but what’s it...
Posted by: Red Setter
A husky sledder, a tour guide and a carpenter may not seem to have much in common at first sight - but once you get to know Luisa Wells and how inspiring her leadership is, you can sort of see why she sees herself in any of the three. Clearly an...
Posted by: Creativepool Editorial
We’ve seen all sorts of scenarios and an abundance of different situations in the past year. In all of these cases, the best brands in the eyes of the public were the ones showing compassion, empathy and care. In short, the most human. You...
Posted by: Antonino Lupo
Any creative professional out there will mostly be able to tell exactly what made them the person they are. Alex Moulton, Chief Creative Officer at Trollbäck+Company, certainly isn't different. Alex is a focused and caring leader who puts an...
Posted by: Creativepool Editorial
How do you cut through the noise in the overly-technological age of social media? How do you aim to be different when the barriers of entry to production stand lower than ever? If all this sounds discouraging, you should clearly read the story of...
Posted by: Creativepool Editorial
When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...
Posted by: Creativepool Editorial
How do you livestream the Perseverance Mars 2020 mission from NASA as it happens, to the big screens in Piccadilly Circus? If it sounds like a daunting task, rest assured that it is. According to Ocean Outdoor, such feat was never attempted before -...
Posted by: Creativepool Editorial
There couldn't have been a better time for Amazon to open its till-less store in London. Think about it: we're all stuck at home for at least a few more months, having to comply with social-distancing rules and probably quite bored during the...
Posted by: Antonino Lupo
It was just at the beginning of February that Twitter announced its latest rebrand, a visual identity which I personally praised for being quite in line with Twitter’s recent moves. Around a month later, the next step in that rebranding process...
Posted by: Antonino Lupo
It sounds cliché, but one of the most important recommendations a starting designer should heed is to keep things simple. Easier said than done, of course - and yet some designers, such as Jennifer Swales, make of simplicity the founding stone...
Posted by: Creativepool Editorial
If you need proof that persistence pays off, all you should do is listen to Ampersans's story. Born out of hundreds of agency rejections and some failed internships, Ampersans is the crystalised dream of a creative who wouldn't take 'no' for an...
Posted by: Creativepool Editorial
When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...
Posted by: Creativepool Editorial
So you’ve decided you want to go freelance. Congratulations! Choosing the freelance life is a huge decision and I’m sure you didn’t take it lightly. Of course, autonomy and independence comes at a certain price; and that price, you...
Posted by: Antonino Lupo
From lovecraftian creatures to the insurmountable forces of nature, Stijn Windig certainly loves capturing ideas and crystalising them into a beautiful work of art. As a concept artist with indisputable talent, Stijn has the honour and burden to...
Posted by: Creativepool Editorial
Clearly, an extensive experience doesn't automatically suggest talent. How many stories have you heard of 'bland' seasoned professionals? On the other hand, you can sometimes get the occasional Harry Whatrup rising from the other end of the...
Posted by: Creativepool Editorial
How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...
Posted by: Creativepool Editorial
The year we’ve just been through will certainly make history. We’ve seen society move from globalised, frenetic and somewhat overcrowded streets to the unforgiving solitude of our own houses pretty much overnight. And the ways we coped...
Posted by: Antonino Lupo
A young graduate looking to enter the industry in the middle of a pandemic? Well, you're not alone. According to the BBC, there are at least seven ways in which young people employment (or lack thereof) has been affected by the Covid crisis, either...
Posted by: Antonino Lupo
We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...
Posted by: Creativepool Editorial
The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...
Posted by: Antonino Lupo
Even the most affectionate and traditionalists will admit that technology has made things a bit easier for all of us. What you could only do in days (if not weeks) has now been reduced to mere hours of work, with just the same amount of precision and...
Posted by: Creativepool Editorial
It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...
Posted by: Creativepool Editorial
Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...
Posted by: Antonino Lupo
With a degree in Humanist studies, Irene Fogarty didn't know what to do. We can assure you it's a common feeling. There aren't too many practical applications for a degree in Medieval English, especially if you're not interested in becoming a...
Posted by: Creativepool Editorial
"Mistakes have always been my best friend." We've talked at length about how stepping out of your comfort zone is one of the best ways to stimulate creativity. Playing safe isn't always the best option, and it is sometimes necessary to take risks in...
Posted by: Creativepool Editorial
"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...
Posted by: Creativepool Editorial
If we want more tech wizards, more creativity, more diversity, we need to be exciting and fun again. The creative industry used to be the 'best place to work.' Over time, that fun got diluted and the purpose of the whole industry arguably got...
Posted by: Creativepool Editorial
Of course we are in the list. Any creative professional will need some daily inspiration to overcome the occasional roadblock at work. It’s just the way things are - we need to look at art to remain inspired. Whether you are a designer, an...
Posted by: Antonino Lupo