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Leaders

Proximity introduce us to the Orgasm Sound Library

A total of 22.5% of Spanish women reportedly never or rarely orgasm during sexual intercourse, although many of them feel under pressure to do so (and, what’s more, in the manner that their male partners expect). This means that 52% fake it...

Posted by: Creativepool Editorial
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Leaders

Sound Sells

The psychology of persuasion - what makes us buy one product over another - has been widely researched and the importance of visual triggers in influencing buying decisions is widely understood. However, the importance of what we hear is often...

Posted by: Chris Turner
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Leaders

The Ministry of Sound nightclub with moving walls that never was

Architecture firm OMA has revealed some previously unseen designs for a shapeshifting new music venue for London nightclub chain Ministry Of Sound. According to the firm run by Rem Koolhaas, it won a competition to design a new home for the...

Posted by: Creativepool Editorial
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Leaders

Music+Sound Awards 2016: The Winners

The plaudits have been rolling in for the winners of this year’s International Music+Sound Awards, who had the spotlight shone upon them last week when results were released for this global competition. For a fourth year, the list of winners...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Ministry of Sound to the Peace Corps

Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....

Posted by: Creativepool Editorial
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Features

What 5000 video diaries sound like.

The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...

Posted by: Creativepool
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Inspiration

What does the internet sound like?

You may think this is an unusual question to ask. But every day, millions of people visit internet chatrooms...to chat albeit by typing rather than by speaking aloud. Ben Rubin (a New York artist) and Mark Hansen (Associate Professor of Statistics at...

Posted by: Creativepool
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Workshop

Falling in love with running all over again with ASICS's Run to Feel

Back when this lockdown mess started, several countries all over the world tackled restrictions in different ways. One of the unexpected results of social distancing is that people started taking real advantage of their 'allocated' exercise hour,...

Posted by: Creativepool Editorial
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Features

Do you feel more creative in isolation? You're not alone

Other writers will know it well - there is nothing like locking yourself up in your own room, getting lost in the sound of clacking keys and just letting your imagination flow. The COVID-19 lockdown has injected a range of unpleasant thoughts into...

Posted by: Antonino Lupo
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Workshop

Driving the Mental Health Conversation with Movember and Matta

One can only imagine which wonders a global pandemic has made to those who suffer from mental health issues. If engaging in conversations about mental health was harsh before being locked up at home for months, it's discouraging to think what has...

Posted by: Creativepool Editorial
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Leaders

4 marketing trends emerging during the pandemic

No sector will come out of COVID-19 unscathed. From production to freelance design, every creative in the industry has likely been forced to reinvent during the pandemic. This includes marketing. Whether it is a larger focus on upskilling and...

Posted by: Creativepool Editorial
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Leaders

Marketers, please don't take advantage of the pandemic

There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...

Posted by: Antonino Lupo
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Workshop

Abusers Always Work from Home, and Wunderman Thompson wants to stop them

We've heard it, we've seen it around - reports of domestic abuse have gone up tremendously during the UK lockdown. The victims are stuck with perpetrators with little to no chance of escaping the loop, a problem which is very much alive as we...

Posted by: Creativepool Editorial
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Inspiration

The Symphony of Brice Cagan

We rarely do feature musicians around these parts, but there are so many incredible composers and sound artists in the community and we are thrilled every time we find some new talent here and there. Brice Cagan is everything our editor will never...

Posted by: Creativepool Editorial
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Leaders

The overnight shift towards E-Everything. Do you feel exposed?

The more time we spend in lockdown, the more people are starting to realise that COVID-19 was not a cataclysm for the business world - it was a catalyst of change, an occasion to adapt or die and accelerate innovation for those ready to embrace...

Posted by: Creativepool Editorial
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Workshop

Behind the Idea: How to Seize the Awkward with Droga5 and the Ad Council

We've just wrapped up Mental Health Awareness Month and we've seen some incredible works from all across the creative industry to fight the stigma of talking about your mental health, whoever you are and wherever you are from. With suicide as the...

Posted by: Creativepool Editorial
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Features

Company Spotlight: Finding Inspiration with Vivid Flow Studio

Inspiration can come from a variety of different sources. For Marcin Roszkowski and his small company, Vivid Flow Studio, inspiration comes from looking at the world. Marcin wishes for a better world, one in which we start respecting our planet as...

Posted by: Creativepool Editorial
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Overcoming Creative Constraints

There’s not enough time. We don’t have enough budget. There’s no way I’d be able to do that. If you’re a creative person then you’ll know that limitations are everywhere. Sometimes the boundaries are illusory...

Posted by: Richard Holman
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Features

A Copywriter’s Guide to Communicating with AI

How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...

Posted by: Creativepool Editorial
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Features

Brave New Office: the Future of Work sounds... scary

'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...

Posted by: Antonino Lupo
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Features

Member Spotlight: the Cool Ambition of Frankie Caradonna

Frankie Caradonna. A born-Italian filmmaker, too much of a free spirit to spend most of his life stuck in an office. Frankie is an ambitious creative, and one can just glimpse at his works to realise that his ambition is channeled through his...

Posted by: Creativepool Editorial
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Features

Don't believe your Impostor Syndrome

We are creatives. We create, we imagine, we envision, we develop, we inspire. We also have a ton of problems, and most of them are because of our self-esteem. Too much, too little, it doesn't really matter - being creative is a life contract, as we...

Posted by: Antonino Lupo
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Features

Will the pandemic mark the end of retail?

I'm yet to find someone who hasn't worked in retail at least once. Which means we all know the issues and problems of retail experiences, especially in the most recent of times. Retail is an old industry. We can arguably all agree with that. Stuck...

Posted by: Antonino Lupo
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Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
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Features

Three tips on how to write through the crisis

In a crisis, good communication matters more than ever. From supermarkets to airlines, brands are having to find the right words to set out their position and help customers make sense of the world right now. As a copywriter, I know how quickly...

Posted by: Creativepool Editorial
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Features

Here's 5 of the best creative works made for Earth Day 2020

Here we are, one home, one planet. Caring is no longer enough, as Earth Day’s 2020 halt urges people around the world to think about the planet through art and make active steps for the environment. While fish in the ocean can finally spend...

Posted by: Creativepool Editorial
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Features

3 in 4 small businesses will be forced to shut down by September

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

50% of creative freelancers won't survive more than 3 months

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial

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