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Features

Getting to Know... ENGINE's Lisa Parfitt

Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...

Posted by: Creativepool Editorial
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Features

Why you should be investing in your staff

Between 2011 and 2018, employment in the creative industries grew by an astonishing 30.6%, compared to the UK average of 10.1% according to official statistics, making it one of the fastest-growing sectors in the UK. However, while this growth may be...

Posted by: Creativepool Editorial
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Features

Why on earth aren't brands doing enough for the environment?

It's no secret that the planet is suffering. Aside from Brexit, it's been the biggest thing affecting the news agenda for the past few years and coverage is only set to increase. But if the decay and gradual demise of our world is so important, why...

Posted by: Creativepool Editorial
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Advice

An insider's guide to the 3D animation pipeline

The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...

Posted by: Dream Farm Studios
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Features

Understanding propaganda in advertising

I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...

Posted by: Rob Pratt
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Entertainment

How Desperados became the most inclusive brand overnight

At London’s newest event space, Magazine, there’s a giant octopus serving drinks, a Human Mirrorball in the middle of the dancefloor and custom-built ‘see the stage boots’ to allow for good views of the DJ. These are just some...

Posted by: Ryan Watson
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Features

The future of retail: lessons from China

A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...

Posted by: AKQA
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Inspiration

Company Spotlight: Why Leo Burnett London is lovin' life

Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...

Posted by: Ryan Watson
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Advertising

Behind the Idea: Taking Tinder to church for Telenor

In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...

Posted by: Creativepool Editorial
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Advertising

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

Posted by: Creativepool Editorial
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Technology

Take a trip through the brain with IKEA and Sonos

Fancy an explorative journey through the brain? Then look no further than IKEA and Sonos’ new immersive experience about to land in London. The Sound Affect is a one-of-a-kind event that will allow you to discover how sound impacts your...

Posted by: Creativepool Editorial
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Features

Why we need to be braver with creativity

Working in the creative sector allows you to experiment, be adventurous and most importantly get excited about the work you’re delivering. But it’s about time we got braver. We need to be proactive, stand out and help our clients step out...

Posted by: Clarity
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Inspiration

Member Spotlight: Reel talk with director Noemi Hatala

Self-shooting director Noemi Hatala’s film, Where the Women Run the Nightlife, introduces the female club owners who manage four of the five major venues in Tbilisi, the capital of Georgia. It shows how they are encouraging self-expression and...

Posted by: Creativepool Editorial
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Events

Global creative calendar: September 2019

According to research conducted by The EXPERIENCE Institute, there are three main reasons people attend events: education, destination and networking. Your focus may be on advancing knowledge and skills, visiting locations exotic or nearby, or...

Posted by: The Darnell Works Agency
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Trends

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Features

Why flexible working is good for creative business

Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...

Posted by: Creativepool Editorial
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Features

The dos and dont's of marketing to students

Library Red Bull-infused all-nighters. Sticky campus clubs and £1 apple sour shots. Waking up at midday hungover, only to repeat the cycle again. There’s an endless supply of student stereotypes to choose from, propelled from both cultural...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Bringing boys to men with Gillette

South Africa celebrated Women’s Day earlier this month and to coincide with the event, men’s grooming brand Gillette paid tribute to the women who are raising a new generation of men in the country. Created by Grey Africa, a video shares...

Posted by: Creativepool Editorial
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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...

Posted by: Ryan Watson
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Features

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Features

Creative director Jodine Bell on Principals and design

Jodine Bell is creative director at Australia- and New Zealand-based strategic/creative agency Principals. Her career has gone from strength to strength since her early days at design studio Switch as she develops a team and culture at in the...

Posted by: Portfolio Recruitment (AKLD) Limited
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Features

D&AD on the declining interest in higher education

Exam results season is in full swing and while students up and down the UK come to terms with how they did in their all-important papers, they'll soon need to decide what's next on the horizon. A recent report revealed that the number of students...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Features

Unicorns of retail: How upstart D2C brands are changing the game

Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...

Posted by: Creativepool Editorial
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Features

Conscious consumerism (part II): What will we buy into in 2030?

Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...

Posted by: Southpaw
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Features

10 reasons why these Chanel ads should never have been made

Check out the above and below ads created for French fashion and perfume brand Chanel. Here's a list of 10 reasons why they should never have been made... 1. The product doesn't look premium. 2. There is no human insight. 3. There is no customer...

Posted by: Lucian Trestler
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Features

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Trends

UKTV's ghost sign celebrates Dad's Army special

UKTV has commissioned a giant ghost mural in London calling on viewers to ‘join Dad’s Army’ for a three-day TV special for the classic comedy. Dad’s Army: The Lost Episodes will see three remade parts from the show's second...

Posted by: Creativepool
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Advertising

Behind the Idea: Crushing deadlines for the Financial Conduct Authority

Remember when Hollywood actor and former California governor Arnold Schwarzenegger had to self-destruct in Terminator 2: Judgement Day? The scene has become so iconic that creative agency M&C Saatchi recently based a whole campaign on it for the...

Posted by: Creativepool Editorial
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Features

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Advertising

McDonald’s taps into hype culture for spicy McNuggets drop

We’ve all seen the cringey ads for millennial fashion brands like boohoo and Jameson Carter, but there's a hot new name in town. McDonald’s has ‘launched’ a fake fashion brand to promote its limited edition Spicy Chicken...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Port Elizabeth and beyond with illustrator Rebecca Hayter

Freelance illustrator Rebecca Hayter lasted just three months in her role at a design company before following her heart and going it alone. While the structure, salary and guaranteed workflow were nice for a while, her personal beliefs and stance on...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Tattoos do the talking for LYNX

Tattoos play a key role in personal expression and original body art can go a long way in telling an individual's story - especially the ones in a new campaign for LYNX INK shower gel through 72andSunny Amsterdam. Comprising three spots that see...

Posted by: Creativepool Editorial
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Design

New COPA90 range celebrates 20 iconic moments in football

The new Premier League season is underway and while all the fresh replica kits look lovely on the players, they are more expensive than ever. The good news for today’s fashion-conscious football fan is that COPA90 has launched a nostalgic...

Posted by: Creativepool Editorial
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Careers

The art director toolbox

A guy named Jason Murray reached out with a collection of tools that I think would really help everyone out on this channel whether you are new to advertising or a seasoned pro. From inspiration to education and everything in between, this one...

Posted by: Kevin Forister

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