Displaying 541 - 576 of 3564 results
Uniform call on the nation’s boys to help support the effort in menstrual education. 72% of boys have never had a lesson about periods. So, is it any wonder that 1 in 5 women have felt period shame due to comments from a male friend? 21% of...
Posted by: Uniform
Last month, Starbucks debuted a new look for its ready-to-drink portfolio in partnership with global brand transformation company Landor & Fitch following a two-year creative collaboration. Starbucks identified an opportunity based on consumer...
Posted by: Creativepool Editorial
This week, we're shining our member spotlight on Georgia Rowe, Creative Director at Hot Creative, a leading boutique full service design studio offering creative solutions across marketing, advertising and design. She has been working professionally...
Posted by: Creativepool Editorial
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
Only a fool would state that they know with absolute certainty what the landscape in adland will look like in six months’ time. We are living through a time of almost unparalleled unpredictability but one overarching and undeniable trend that...
Posted by: Benjamin Hiorns
There is increasing pressure on the retail sector during the peak holiday season, commencing with Singles Day and Black Friday in November and ending with the January sales. With the busiest time of the year for planning holiday marketing campaigns...
Posted by: Creativepool Editorial
At what point does a genuinely interesting experiment become an “affront to artists everywhere?” That’s the question I shall aim to answer over the next 500 or so words. It’s a quandary that revealed itself to me when perusing...
Posted by: Benjamin Hiorns
If you ask anyone in my family to identify my mum, they’ll refer to the jingle jangle of the mass of gold bracelets on her wrists. That metallic cacophony to me, more than a look or smell, is the truly evocative sound of home, and of love. So...
Posted by: Creativepool Editorial
A seasoned Executive Creative Director with global experience and a demonstrated history of award and pitch winning advertising ideas, Anthony Moss is a freelance ECD with a strong and varied skillset. Last year, he was named as one of the top 100...
Posted by: Creativepool Editorial
For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...
Posted by: Creativepool Editorial
I don’t want to sound like a cliché here, but as we start a new year, it’s hard not to think about goal-setting. Of course, it’s important to set and review our business goals at various points in the year, but it feels kind of...
Posted by: Tony Clarkson
Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...
Posted by: Creativepool Editorial
Now that we’re almost a week into the new year, the trend pieces are coming thick and fast. To gather a more agency-wide perspective of what’s in store for us this year, however, we spoke to one agency specifically to gather their...
Posted by: Creativepool Editorial
Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...
Posted by: Creativepool Editorial
People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...
Posted by: Creativepool Editorial
The importance of web scraping and alternative data cannot be overstated. In today's data-driven world, having access to a wide range of information is crucial for businesses looking to stay competitive. In addition, the growth of artificial...
Posted by: Creativepool Editorial
In the months ahead, this global creative calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining what's...
Posted by: The Darnell Works Agency
Genie - the intelligent matchmaking service for creative industries - launched a campaign last year to encourage employers to be more transparent with their budgets. Led by Genie’s female founders Nicky Badneoch and Bonnie Harold and endorsed...
Posted by: Creativepool Editorial
This year’s developments in packaging design reflect a world in flux, still evolving from disruption caused by the Covid pandemic, and becoming increasingly aware of its own vulnerability - and responsibility - in the midst of climate...
Posted by: Creativepool Editorial
While the world falls apart around us there are still so many creatives fighting the good fight and keeping the furnaces of artistry and design stoked with fresh ideas. But while design might be born from the creative mind, trends are shaped by...
Posted by: Benjamin Hiorns
A multi-skilled, creative-thinking photographer specialising in a wide range of content production. Jack Archer’s primary focus is on automotive photography working with both private and commercial clients. He is also, however, an experienced...
Posted by: Creativepool Editorial
The internet is always evolving. Indeed, it’s thought that around 2.5 quintillion bytes of data are added to the internet every day. For reference, a terabyte is 1012 bytes, so that means around 2.5 million terabytes of data. Every day. With...
Posted by: Benjamin Hiorns
Sometimes, the world needs to be seen in two dimensions to underline just how absurd and surprisingly simple everything really is at its core. This is particularly true in today’s perpetual clown world existence. So, this week we thought...
Posted by: Creativepool Editorial
A freelance graphic designer and illustrator with project management and art direction experience, Florentyna Butler (Flo to her friends) has worked with many brands over the years and on projects including packaging, art prints, social media posts...
Posted by: Creativepool Editorial
An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...
Posted by: Creativepool Editorial
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
UX design functionality is becoming a dead end for brands and platforms seeking to differentiate as being told exactly how to design something doesn’t leave much room for creative expression - so how can brands still create competitive...
Posted by: Creativepool Editorial
Motion graphics design, also known as just motion design or "MoGraph" if you’re of a certain persuasion, can be considered a major growth area of graphic design. Improvements in technology and software combined with a massive increase in the...
Posted by: Creativepool Editorial
Nicky Dupey is a creative executive and thought leader with a proven track record of unlocking innovative potential for teams and clients. As a multidisciplinary designer and seasoned professional with over 20 years’ experience, he’s...
Posted by: Creativepool Editorial
While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency
Cristina Clementel is a freelance artist and architect, living and working between London and Italy. She grew up with a passion for drawing in a small town in the Italian mountains but moved to Venice to pursue a degree in Architecture. But...
Posted by: Creativepool Editorial
Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...
Posted by: Creativepool Editorial
After the collapse of Twitter Blue, Elon Musk assured us a new system would return, and on Friday he delivered some details surrounding the upcoming delivery of that promise. With a revamped, colour coordinated system, full of manual checks to...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
Last year, consumers spent $8.9billion over the Black Friday weekend while brands advertising budgets surged 168% compared to the rest of November. As consumers and brands gear towards celebrating Black Friday, lesser advertising and product discount...
Posted by: Creativepool Editorial
This week we’re getting to know Steph Hollett, head of production at RAPP. Tell us a bit about your role! What is one typical day like? As Head of Production at RAPP based in London, I work across all our clients, from Samsung and PayPal to...
Posted by: Creativepool Editorial