Displaying 1 - 36 of 1279 results

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Leaders

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Workshop

5 smart ways to use social media to grow your business in 2022

The role of social media in marketing is usually underestimated only by those who have never dealt regularly with blogs or business pages. Simply put, if you are the owner of any new commercial organisation or you do anything that can generate...

Posted by: Creativepool Reporter
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Industry

How VMLY&R Italy made coffee smart with Amazon and Alexa | #BehindTheIdea

Everything is smart these days, from your washing machine to your vacuum cleaner. Many anticipate a new era of the Internet, where networks, data and computers will be embedded into our domestic appliances. Then why shouldn't we make our coffee...

Posted by: Creativepool Editorial
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Leaders

Smart speakers set to drive the future of e-commerce

Not too long ago, smart speakers such as Amazon Alexa and Google Home were there just as a nice to have in the corner of the room. They’d be great for playing the odd song when guests were over or proving a conversation point mid-argument. But...

Posted by: Creativepool Editorial
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Leaders

Burger King’s flame-grilled glasses are too hot to handle

Fast food chain Burger King has launched a range of flame-grilled glasses in France to promote the intense flavour of its burgers. Independent agency Buzzman is behind the limited-edition product, with more than a million of the glasses created and...

Posted by: Creativepool Editorial
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Smart cities: Just how well understood are they?

Despite the relative maturity of the concept of smart cities - a term for which definitions have existed for around 10 years - new research has revealed that only 23% of people have heard of them. Posterscope’s OOH consumer survey the Smart in...

Posted by: Posterscope
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Leaders

Smart home brand Hive wishes us sweet dreams

The Centrica smart home brand Hive has today unveiled “Sweet Dreams,” the second spot in its multi-market “Let’s Get Living” campaign, which broke earlier this month – providing specific perspectives on how people can benefit from Hive...

Posted by: Creativepool Editorial
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Leaders

#TechThursday: Edible Water, Smart Cots, 4D Shoes and other stories

The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...

Posted by: Creativepool Editorial
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Leaders

IKEA enters the Internet of Things Age with Smart lighting series

IKEA has introduced smart functionality into its new Trådfri lighting range, officially marking its first major step into the Internet of Things. The range, which consists of bulbs, LED panels and cabinet doors, can be controlled using a remote...

Posted by: Creativepool Editorial
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Leaders

Smart Benches unveiled by Cancer Research UK for World Cancer Day

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in London in time for World Cancer Day on February 4th. The solar-powered benches enhance public...

Posted by: Creativepool Editorial
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Leaders

MediaCom gets smart about helping women back into work

Two leading lights from the UK fashion industry have urged business people from in and around Manchester to support a charity which helps dress women in need for job interviews and a brighter future. Betty Jackson, CBE and Jane Shepherdson, MBE (both...

Posted by: Creativepool Editorial
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Features

Despark presents: A smart talking interview with Hive by British Gas

Tom Guy is Commercial & Product Director at Hive, a British Gas innovation. Despark, an International digital specialist, spoke to him to find out what it takes to create a cutting-edge, offshoot as part of a 200-year-old legacy company and to hear...

Posted by: Despark
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Leaders

Brand Case Studies: Smart writing with Moleskine

Moving with analogue into the digital age is a problem facing many brands who work within a well established craft. As productivity takes precedence over the traditional, many find themselves outwitted and outdated by technology that offers quick,...

Posted by: Kate Lewin
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Leaders

PearsonLloyd design smart bins for Joseph Joseph

We've already had smart fridges, smart toasters and entire smart kitchens, so it was only a matter of time before someone decided to create a smart bin. Enter the London-based design studio PearsonLloyd, who are no strangers to intelligent waste,...

Posted by: Creativepool Editorial

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