Displaying 973 - 1008 of 1488 results
Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...
Posted by: Noir Agency
With Cannes Lions a distant, sun-soaked memory Greenlight looks back on our favourite Cannes Lion Winning Campaigns and the casting, music and rights clearance needed to make them happen. Adidas “Original is Never Finished" Entertainment for...
Posted by: BENlabs formerly Greenlight
The ring that turns your hand into a smartphone Dubbed the “world’s first voice-powered smart ring,” the ORII ring enhances bone conduction technology to transform the hand into a smartphone. Unlike previous smart rings, such as...
Posted by: Creativepool Editorial
Which UX are you? With user experience so critical to tech businesses’ success, “UX Designer” is one of the industry’s hottest job titles. The UX community thrives online, but not always in harmony - everyone has their own...
Posted by: Pentasia UK
An enviable cast of major British celebrities pop up in a new safety instruction video for British Airways flights, which also introduces the Flying Start charity that supports Comic Relief. Given the ties to Comic Relief, the six-minute film is a...
Posted by: Benjamin Hiorns
Officer & Gentleman - Pornhub Contrary to what many of us may think, sexual desire doesn’t diminish with age. In fact, it’s one of the last functions people lose in their golden years. Add to that increased life expectancy, advances in...
Posted by: Creativepool Editorial
I've never lived in London. As a copywriter, whilst the vast majority of my clients and peers choose to nestle in the belly of the beast and suckle from its wealthy teat, I simply don't have the stomach for it. I'm a country bumpkin at heart. Not...
Posted by: Benjamin Hiorns
From Leonardo da Vinci to the writer Zora Neale Hurston, artists throughout the ages have been inspired by muses. Today’s muses come in a very different form, however - like IBM cognitive computing system Watson. “It’s a new...
Posted by: LIDA
BBH - KFC With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...
Posted by: Creativepool Editorial
A view from Mike Cullis... I’m a big believer that a workplace should both reflect and inspire the spirit of a business because it has such a fundamental impact on teams of people, quality of work and, ultimately, success and profitability. Soul...
Posted by: Persuasion Communications
Sid Lee - Fuel Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only...
Posted by: Creativepool Editorial
Mother has announced an investment in virtual and augmented reality startup Dream Reality Interactive (DRI), signalling a recognition of the growing role of the technologies in communications. DRI was founded by Dave Ranyard, who in his previous job...
Posted by: Creativepool Editorial
Terri & Sandy - Strands for Trans Transgender discrimination is a daily occurrence, especially when it comes to gender-specific institutions. While issues like “allocated” bathrooms are among the more common topics of public discussion,...
Posted by: Creativepool Editorial
Many modern outdoor activations can feel gimmicky and trite, like physical click-bait. This is particularly true when they are tied to a specific event or celebration. This, however, really struck me as something smart, creative and bold. As part of...
Posted by: Benjamin Hiorns
We took a break from the sun and sat with Jackie Stevenson, Founder & Global Managing Director of The Brooklyn Brothers at Havas Cafe during Cannes Lions to chat about the importance of entertainment in communications and conversations in...
Posted by: Creativepool
The robots designed to annoy you Swiss-Mexican designer Nicole Pérez has designed a series of misbehaving robots that aims to mimic the annoying aspects of intimate relationships. Made from thermoformed plastic coated with flocking fibre, the...
Posted by: Creativepool Editorial
We sat down with an expert panel consisting of; Dominique Bonnafoux, Senior Strategist at Fitch, Mike Reed, Founder and Creative Director at Reed Words, Jason Bruges, Founder and Creative Director at Jason Bruges Studio and Per Sederberg,...
Posted by: Creativepool
The Cannes Lions International Festival of Creativity tonight presented Aussie expat David Droga, founder & creative chairman of Droga5, with the Lion of St. Mark award, arguably the highest honour in world creative advertising. New York-based Aussie...
Posted by: Creativepool Editorial
North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...
Posted by: Creativepool Editorial
Lions Entertainment, the Festival’s two day-specialist event, kicked-off yesterday, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and...
Posted by: Creativepool Editorial
Global award encourages students to create tomorrow by going beyond the limits of today AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more...
Posted by: Creativepool Editorial
A total of 22.5% of Spanish women reportedly never or rarely orgasm during sexual intercourse, although many of them feel under pressure to do so (and, what’s more, in the manner that their male partners expect). This means that 52% fake it...
Posted by: Creativepool Editorial
The Robot ordered to write lines as punishment for a crime not yet committed A robotic arm writes repeated promises not to hurt humans in artist Filipe Vilas-Boas and architect Paul Coudamy's installation The Punishment. The piece was designed to...
Posted by: Creativepool Editorial
The Leith Agency - Irn Bru Xtra Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...
Posted by: Creativepool Editorial
Some major changes are coming to Apple's software according to CEO Tim Cook, who shared details with the tech community and the world at large this Monday at the annual Worldwide Developers Conference. There are also a few big hardware refreshes on...
Posted by: Creativepool Editorial
The space suits to keep Mars travellers healthy French designer Clément Balavoine has designed flight suits that can be precisely tailored to support the musculoskeletal system of SpaceX travellers. The microgravity environment of space means...
Posted by: Creativepool Editorial
Pearlfisher - B&O Play Having launched just five years ago, B&O PLAY is the fast-growing challenger brand within the iconic Bang & Olufsen portfolio. Marrying the craftsmanship and quality of its parent brand with millennial lifestyle ideals, B&O...
Posted by: Creativepool Editorial
Engine - E.ON This week saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered...
Posted by: Creativepool Editorial
KHWS KHWS, the Brand Commerce agency, has appointed Gary Brooks as its Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets. Brooks brings over 20 years of varied industry experience to...
Posted by: Creativepool Editorial
Golin/MullenLowe London - Magnum Model and actress Cara Delevingne has headed up a double-branded campaign launch for Magnum and Moschino at the Cannes Film Festival that urges viewers to “Release the Beast.” The slot, culminating in the...
Posted by: Creativepool Editorial
Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...
Posted by: Benjamin Hiorns
The winners of the Elton John: The Cut music video contest have been revealed at the Cannes Film Festival. The talent competition called for young filmmakers to create the first official music videos for three of Elton John and Bernie Taupin’s...
Posted by: Creativepool Editorial
Robert Kendal, Managing Director of Yulio Technologies, on how we can apply what we know about the 2D world in VR and his own experiences with VR design. Finding yourself facing your first leap into VR? Don’t worry, you’ve got this. VR...
Posted by: Creativepool Editorial
Grey is celebrating 100 years as an advertising agency. Rising from a one-room, one-man operation to Global Agency of the Year, the international agency is kicking off this monumental achievement with a global summit and the reveal of a new visual...
Posted by: Creativepool Editorial
Officer & Gentleman - Pornhub Mommy’s Special Glasses by Pornhub looks like a typical Mother’s Day Greeting card (besides the fact it's from Pornhub, obviously), complete with a heartwarming message and frilly packaging. However, this is...
Posted by: Creativepool Editorial
Virgin founder Sir Richard Branson has supported the launch of a new charity, Made by Dyslexia, at the world’s first “dyslexic sperm bank.” Made by Dyslexia is a global charity led by successful and famous dyslexics, and its purpose is to help...
Posted by: Creativepool Editorial