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Displaying 1 - 36 of 3905 results

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Leaders

JWT London boosts its planning department with two new senior hires

JWT London recently announced its first new hires since Neil Godber was promoted to head of planning last month after Tracey Follows, executive partner and chief strategy officer, announced she would be leaving the agency at the end of this month....

Posted by: Benjamin Hiorns
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Leaders

Publicis Kaplan Thaler named as lead creative agency for Red Lobster

Publicis Kaplan Thaler has been named as the lead creative agency for the American seafood restaurant chain, Red Lobster, two months after its account was put into review following a departure from parent company, Darden. Media for the brand is...

Posted by: Benjamin Hiorns
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Leaders

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Leaders

The first united global marketing strategy in Coca-Cola history

At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...

Posted by: Creativepool Editorial
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Leaders

DDB New York score a hat-trick of senior hires

The Omnicom Group agency DDB New York announced recently that three big new senior hires have been made: A trio of creative veterans who will be focusing on the agency's content and innovation, and whose appointment marks an ongoing overhaul of the...

Posted by: Creativepool Editorial
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Leaders

ClearPeople announce new Senior Leadership dream team

The award-winning independent, creative, digital and technology consultancy ClearPeople, has just announced a new Senior Leadership team that will include Wesley Hogg as digital strategy services director, Luke Smith as cloud services manager, and...

Posted by: Creativepool Editorial
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Leaders

MediaCom USA scoops new Subway lead from Omnicom

It was announced yesterday that MediaCom USA has hired industry veteran Thomas Rocco as managing partner and group account director as the lead on the agency's iconic Subway account. He joins MediaCom from Omnicom, where he served as executive vice...

Posted by: Benjamin Hiorns
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Leaders

3BlackDot Appoint Marwan Abderrazzaq to lead game development role

3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...

Posted by: Benjamin Hiorns
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Inspiration

The cupcake gambit. Annoying people as an advertising strategy.

Back in the eighties, I worked for a radio station which ran a campaign for a double glazing firm. This campaign never actually ended. Like those sofa sales, it just continued year in, year out. The ads were very straightforward, consisting of little...

Posted by: Magnus Shaw
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Leaders

WorldPay appoints DigitasLBi as lead global digital agency

WorldPay, the established global leader in payment processing, has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way competitive pitch. DigitasLBi will now...

Posted by: Digitas
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Travis Perkins appoints Amaze as its lead digital partner

29th May 2013: One of the largest building supplies providers in the UK, Travis Perkins Plc, has appointed Amaze as its lead digital partner. The brief was won following a four-way competitive pitch. As Travis Perkins’ lead digital partner,...

Posted by: AmazeRealise
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Features

How to deliver a successful live event social media strategy

Many industries had to move their entire networks online overnight in March of 2020, however, there is no doubting the impact a well-run live event can have for brands of all shapes and sizes. However, with all COVID restrictions having now lifted,...

Posted by: Creativepool Editorial
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Leaders

What's next for UI? | By the Senior UI Designer at giffgaff

The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...

Posted by: Creativepool Editorial
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Inspiration

The multi-faceted creativity of a Senior Art Director - #MemberSpotlight

Martha Markovsky isn't one to stay put. Though she only claims to be a Senior Art Director on her Creativepool profile, the truth is that Martha is so much more and has so many interests ranging across a number of sectors in the creative...

Posted by: Creativepool Editorial
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Leaders

Consumerism in the regenerative age – 4 brands to lead the way

In a world that needs to rethink consumption, who’s leading the way in innovative design and astute behavioural change? Ethical consumerism isn’t a niche for brands to stay relevant anymore. It’s a driver of mass demand. In my...

Posted by: Proximity London
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Leaders

Cannes Lions 2017: Importance of strategy with Amy Emmerich

We sat down during Cannes Lions 2017 to talk about the opportunities, strategy and conversations surrounding the representation of girls with Amy Emmerich, Chief Content Officer at Refinery29 during a break from the sun at Havas Cafe. Starting our...

Posted by: Creativepool
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Inspiration

From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy

We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...

Posted by: Pentasia UK
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Leaders

Creative industries outline an ambitious vision and strategy for 2020

Businesses and Government cannot rest on their laurels if the UK shall maintain the position as a world leader for the creative industries. Launched at the Create UK event last wednesday, hosted by Facebook, attended by Vince Cable Secretary of State...

Posted by: Creativepool
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Leaders

McCann Australia name Roshni Hegerman as senior planner

It was announced towards the end of last week that Roshni Hegerman will be joining McCann Australia's planning department as senior planner at the agency's Sydney office. Hegerman joins McCann after a stint as planning director at BBDO India, where...

Posted by: Benjamin Hiorns

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