Displaying 37 - 72 of 367 results
World mental health day has dawned on us once again and this year, things have never been bleaker for most of us. COVID might be in the rear-view mirror (for the most part) but with the war in Ukraine only getting more dangerous and catalysing even...
Posted by: Benjamin Hiorns
The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...
Posted by: Creativepool Editorial
Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...
Posted by: Creativepool Editorial
Grant Paterson, Head of Gaming and eSports at Prism Wunderman Thompson, asks us to consider the implicit risks of the metaverse and whether or not regulation could be the answer. Imagine that you and your partner plan to buy a new car and travel to...
Posted by: Creativepool Editorial
The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...
Posted by: Creativepool Editorial
As a special offer to our Creativepool followers we are offering the first 50 people that email us directly on [email protected] a discount code that reduces the full delagate pass from £450pp to £150pp. This years line up of speakers on...
Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
As a lifelong live music fan, I’ve been burnt quite badly in recent years. Granted, the vast majority of my musical favourites could be politely described as “niche” but on the rare occasions where my tastes and the general...
Posted by: Benjamin Hiorns
RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign to introduce the brand’s mascot - the RedLeg Hermit Crab. The campaign creative by scaleup advertising specialists °Small World and...
Posted by: Creativepool Editorial
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
Of all the roles in the creative industries, Creative Director is arguably one of the most coveted. It’s a role that means a thousand different things at once and offers complete creative control. But to be a CD at an agency means you’re...
Posted by: Creativepool Editorial
Thomas Hammerton is a freelance illustrator from South Wales with a lifetime of artistic experience behind him and a style that is at once familiar and anything but. A compulsive drawer from a young age, Thomas specialises in traditional artworks...
Posted by: Creativepool Editorial
The creative industry continues to retain its reputation as a vibrant sector that has demonstrated immense fortitude against the ever-evolving challenges of the pandemic. But there is a reason why so many creatives continue to flock to the big cities...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
“Immersion” is a very popular word right now. Immersive experiences are all the rage and brands are falling over themselves to talk about it. But one agency that’s been all about the immersion game for a while now, predating the...
Posted by: Creativepool Editorial
Misplaced romanticism is a common curse in popular culture. There’s the concept of the “troubled genius” creative that, for some, excuses some pretty reprehensible behaviour and puts a rose-coloured lens over mental illness....
Posted by: Benjamin Hiorns
Recently Smarties has set out to achieve a much ambitious goal: to have all its packaging be sustainable or reusable by 2021. That may have come with a few compromises - but Smarties was absolutely set on not losing its much colourful identity, which...
Posted by: Creativepool Editorial
Out of all the people, segments and demographics suffering the consequences of the climate crisis, children are necessarily the ones who will be affected the most. And when it comes to caring for children, few charities do it as well as UNICEF. With...
Posted by: Creativepool Editorial
We’re certainly not short of new trends in creativity as we approach the new year. But now more than ever, as the world turns more sustainable by the minute, packaging is here to impress, innovate and surprise both end consumers and...
Posted by: Antonino Lupo
This Christmas is set to be one of the biggest ever, as the world returns from a couple of years in lockdown looking to really enjoy the holidays this time around. Some freelancers have been struggling to find work in the last few months of this...
Posted by: Antonino Lupo
Mark Evans has been with Direct Line Group for nearly 10 years. In all his time working for the brand, he's had the chance to work on a number of campaigns and truly develop the voice of Direct Line - always working with bold, confident agencies from...
Posted by: Creativepool Editorial
Based in Amsterdam, Rachelle Meyer is an American illustrator with over 15 years of experience in the creative industry, specialising in narrative art and literary markets. Rachelle is also a writer; which is why her storytelling skills are so...
Posted by: Creativepool Editorial
As it appears, everybody in Australia loves Caramilk, the new golden caramel chocolate bar by Cadbury. All you need to do is ask an Aussie about it. Which is what VCCP did for the release of Caramilk in the UK. Tasked with promoting the launch of...
Posted by: Creativepool Editorial
Giacomo Leopardi was an Italian philosopher, poet, writer and philologist from the early Nineteenth Century. His poetry is as evocative as it is tangible, imbued with the pessimism and existential dread of its author. Leopardi is one of the most...
Posted by: Antonino Lupo
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
The Annual 2021 winners have been announced, and not without a few pleasant surprises. One of them was the introduction of a Grand Prix, a project which was able to secure a perfect score (10/10) out of all the judges on the Advertising: TV...
Posted by: Creativepool Editorial
For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...
Posted by: Imagination
Illustrator Miriam Martincic's style is as unique as her passion for anything visual. As long as there is a way to solve problems visually and communicate something, Miriam is in her natural environment and that's where she mostly excels. A simple...
Posted by: Creativepool Editorial
Use the code Pool21 at checkout to obtain a 25% discount on Festival Passes! The UK Creative Festival 2021 will launch this summer at Dreamland, Margate. Taking place over three days (September 8th,9th,10th) the festival will celebrate the best of...
Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
Such is the power of Apple’s 1984. You see as little as a string of 4 numbers (or more precisely, a date), you see a still frame from the original ad, and you instantly know we are talking about a game-changer in the history of...
Posted by: Antonino Lupo
Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...
Posted by: Antonino Lupo
Miguel Nogueira loves research. He lives for research when he works on his beautiful artworks, and in another life, he would probably have been a traveller around the world - seeking knowledge and wisdom far and wide. For those who are less adept at...
Posted by: Creativepool Editorial
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
Air pollution is deadly. However, as dangerous and fatal as its effects may be, people still perceive them as distant and something that doesn't affect their daily lives. That can only lead to more problems in the near future, and it is for that...
Posted by: Creativepool Editorial
Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...
Posted by: Creativepool Editorial
Growing research has established an unbreakable link between neurodiversity and one's propension to creative thinking. The creative industry itself has among the highest rates of neurodiversity representation in the whole business world, from...
Posted by: Creativepool Editorial