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Leaders

PR Trends set to change the rules in 2021

We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...

Posted by: Creativepool Editorial
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Member Spotlight: The Indisputable Rules of Art with Laszlo Ary

Laszlo Ary believes that rules are there for a reason, and all of his art exists to show as much. Careful composition, attention to the principles of art and crazy regard for details are all features of Laszlo's work, who moved from a simple passion...

Posted by: Creativepool Editorial
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Workshop

3 golden rules for being a better freelance partner

Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...

Posted by: OpenText Hightail
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Leaders

You don't need to know the rules to enjoy the Rugby World Cup

The Rugby World Cup (RWC) kicked off in Japan earlier today with the host nation playing - and beating - Russia in an entertaining opener. To celebrate the start of the competition, Publicis Italy has launched its first global ad to promote the...

Posted by: Creativepool Editorial
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Leaders

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Inspiration

Trailblazers: Breaking the rules with Broken Fingaz Crew

Founded in 2001, multidisciplinary art collective, Broken Fingaz, is regarded as one of the first of its kind to emerge from Haifa, Israel. In over a decade working together the group have become renowned for an eye-catching style inspired by...

Posted by: Kate Lewin
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Leaders

Broadband ad rules shift comes into force thanks to ASA

Changes to fixed broadband advertised price claims have come into force this week after the ASA (Advertising Standards Authority) signalled that transparency in broadband price ads must improve if advertisers are to be confident that their ads will...

Posted by: Creativepool Editorial
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Workshop

9 Golden Rules by The Pop Up Agency

Lessons we’ve learned along the way that has manifested into our guidelines which we today apply in all areas of our work. Goal Define a clear goal and make sure that all actions reflect the goal. Same page Make sure that everyone is on the...

Posted by: Maksimilian Kallhed
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Workshop

Blogging: what are the rules? Are there any?

by Ashley Morrison The other day, I was at a party and talking to someone who wrote for a technical magazine. Personally, I'm a generalist; unlike him, I don't have one particular area of expertise. So that means, as a freelance copywriter, I've...

Posted by: Ashley Morrison
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Workshop

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

Posted by: Creativepool
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Industry

How to Hire an Artworker

In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...

Posted by: Creativepool Editorial
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Industry

Career paths: how do you qualify?

There are so many ways to get a career in design, but it doesn’t necessarily follow that you just need the formal qualifications to be a good designer. It’s absolutely possible to be good at design without any qualifications at all. Like with...

Posted by: Tony Clarkson
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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial
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Industry

#MemberSpotlight on Creative Director Marc Posch

How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Industry

Why being bored can help you unlock your creativity

A recent article by Jessica Stillman, published by Inc. explains why boredom is not always a bad thing. In fact, it can actually be a great tool to enhance your creativity. 'When was the last time you were well and truly bored?...

Posted by: Novagram
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Inspiration

Anything Goes for Deliveroo this Christmas #BehindTheIdea #HolidaysMonth

Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...

Posted by: Creativepool Editorial
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Industry

Understanding the Importance of Brand Guidelines

Getting Cozy with Brand Guidelines Hey there, design enthusiasts! Today, I'm diving into the wonderful world of brand guidelines - those nifty documents that make sure a brand stays true to itself, even when it's playing in different design...

Posted by: Peter Stylianou
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Inspiration

Celebrating the in-camera discipline of Ken Gerhardt #MemberSpotlight

How did you get into the industry? My interest in the fine arts and my desire to study got me talking to a professional photographer outside the art school. He asked when in my spare time if I would be interested in assisting him on assignments....

Posted by: Creativepool Editorial
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Top 5 Marketing Strategies for Local Rental Businesses

Traditionally, rental properties have been marketed through bricks-and-mortar stores or “For Rent” signs. But that has all changed dramatically since the invention of the internet as the global world has moved online. Marketing a local...

Posted by: Creativepool Partner
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Inspiration

The 5 Ws of developing comprehensive brand guidelines

WHO (should be developing my brand guidelines)? **Unlock the power of perception with an experienced design team** Whether internal or external, a design team with experience will have the best understanding of how your business should be...

Posted by: Think Design Manchester Ltd
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Features

The best breakthrough brands of 2023

Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands report which names the top 30 innovative brands that are emerging to disrupt the global landscape. The report includes OpenAI, the company behind ChatGPT,...

Posted by: Creativepool Editorial
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial

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