Displaying 37 - 72 of 574 results
In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...
Posted by: Creativepool Editorial
Warning: Featured happenings in this Global Creative Calendar edition are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within world-class...
Posted by: The Darnell Works Agency
Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...
Posted by: Creativepool Editorial
The Reed Group , the UK’s leading recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a...
Posted by: Creativepool Editorial
I don’t want to sound like a cliché here, but as we start a new year, it’s hard not to think about goal-setting. Of course, it’s important to set and review our business goals at various points in the year, but it feels kind of...
Posted by: Tony Clarkson
Victoria's Secret unveiled its brand refresh earlier this year in a desperate bid to keep administrators at bay...but as we delve deeper into a global downturn - which big retailer will be next to rebrand - and more importantly, will it survive the...
Posted by: Creativepool Editorial
Armadillo is an independent CRM agency that combines data, insight, and strategy with talent, personality, and craft to deliver fantastic work and unrivalled ROI for global brands such as McDonald’s, Carnival UK and Disney. This week, we spoke...
Posted by: Creativepool Editorial
What exactly are the benefits of new technology to the creative team? Productivity, workflows, defined processes - not necessarily something we would automatically associate with creativity. Yet, for Darren Evans, Design Director at The Engine Room...
Posted by: Creativepool Editorial
When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...
Posted by: Creativepool Editorial
The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...
Posted by: Creativepool Editorial
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...
Posted by: Creativepool Editorial
Richmond sausages recently announced the launch of its brand-new packaging by brand identity agency Bloom. The new design incorporates top-down, modern photography to inspire shoppers with recipes and show the many ways “the Nation’s...
Posted by: Creativepool Editorial
Brand storytelling expert Dr SMA Moin is an interdisciplinary researcher exploring how our imagination and creativity drive innovation. Before moving into academia, Dr Moin worked in industries ranging from the military and financial services to...
Posted by: Creativepool Editorial
Stumbled on the great meme of this thread’s hero image when I was having a particularly difficult time getting my shit together a while back. Somehow things just kept circling the drain and left me with empty spaces which were proving a bit of a...
Posted by: Richard
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
Purpose-driven marketing. Purpose-driven brands. Purpose-driven products. These days, it seems the industry is powered by purpose. Which is hardly a surprise, with poll after poll suggesting customers want to buy from brands that are more socially...
Posted by: Woven Agency
As part of our Getting to Know series interviewing some of the most interesting up-and-coming figures in the creative industries, today we spoke with Darius Dazhi Wang, a multidisciplinary designer living in NYC. Currently working as a Motion...
Posted by: Creativepool Editorial
Right now, with the eyes of the world focused on Ukraine and the atrocities being committed by an unhinged and frighteningly powerful dictator, the concept of “aid” has never been more vital. That’s why, this week, we’re...
Posted by: Creativepool Editorial
While it was once fashionable to snub the non-alcoholic booze market, the last few years have seen the sector revolutionised by brands that actually know what they’re doing and who their target audience is. Seedlip, one such brand, recently...
Posted by: Creativepool Editorial
Sometimes the toughest opponents are the ones you can't see. You will hardly find a truer statement when it comes to mental health issues. The team at AMV BBDO saw an opportunity to talk about mental health and break the stigma through sport. It all...
Posted by: Creativepool Editorial
An AutoCAD nerd at heart, Rebecca Christou's journey in the creative industry starts in a very far place from branding: the magical (and sometimes tough) realm of architecture. After meeting her now husband and business partner Mark, Rebecca went on...
Posted by: Creativepool Editorial
While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency
The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...
Posted by: Benjamin Hiorns
Some creative professionals enjoy chaos - they embrace it, in fact. Quite proudly, this is what Freelance 3D Artist BrokenDoodle admits about their own style and creative process. BrokenDoodle is "a bit of a gearhead" and clearly excited about...
Posted by: Creativepool Editorial
Sara Alam is 26 and the Marketing Manager of Saddington Baynes. She is talented and passionate enough that her determination and ambition will lead her anywhere, guiding her steady steps in a much competitive industry. The best part? She did not need...
Posted by: Creativepool Editorial
It was 1989 when a British scientist felt the need to automate information-sharing between scientists around the world. Until then, universities and institutes worldwide had struggled to share instant information and data about new scientific or...
Posted by: Antonino Lupo
Creative Georgia Stephenson's love for the arts is undisputable and something that shines through every single piece of work you can see on this page. Georgia just took the leap to freelancing and is finally able to work solely on projects she is...
Posted by: Creativepool Editorial
Founder & Creative Partner of ROOK/NYC Mark Christou is particularly attached to this famous quote by Massimo & Lella Vignelli, according to which quality will always win over time. Juggling a mix of client meetings and calls, projects and more on a...
Posted by: Creativepool Editorial
Rolling Stone has always been a brand ready to stand up for social causes. For too long our society has been used to the myth of "super-moms", by which family sacrifice and struggles were not shared but cherished for the female figure, thus leaving...
Posted by: Creativepool Editorial
When the results for the Q1/FY 2021 were released a few months ago, tales of recovery and hope started spreading across the industry, as optimistic figures of growth and recouped losses started popping up from the industry giants and beyond....
Posted by: Antonino Lupo
When Nestlé Brazil turned to FutureBrand São Paulo with a new challenge, the team was tasked with a rather ambitious brief: to highlight the company's commitment to sustainability with a renewed brand architecture, whilst showcasing the...
Posted by: Creativepool Editorial
Some campaigns are about more than just product and pricing. Direct Line Group clearly knows that quite well, and the brand wanted to show a younger audience how much it cared for their needs too. Despite a 'monster challenge' as big as Covid,...
Posted by: Creativepool Editorial
Among the many innovations that the 2020 Covid crisis accelerated, remote filming is certainly the most interesting. If anything, because it was a proper life-saver for an entire sector. Both the events and the production industry have been forced...
Posted by: Antonino Lupo
Sometimes, in this increasingly uncertain and conflicted world, all it takes is a little helping hand to get the ball rolling. Such is the case with the Salford-based artist Mason Griffiths, who left University a couple of years ago and found...
Posted by: Creativepool Editorial
Yes, it's September, and you're not the only one wondering where the year went right now. Excuse the 'C' word, but Christmas is around the corner, at least for consumers. Brands will already have most of their planning ready for this year, and they...
Posted by: Creativepool Editorial