Displaying 541 - 576 of 637 results
Internet kingpins Google recently unveiled a new prototype for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work in a similar manner to a desktop gaming PC, only it...
Posted by: Creativepool Editorial
Arnold Worldwide Global creative agency Arnold Worldwide announced recently the appointment of Jim Elliott to the new role of global chief creative officer, a role under which he will drive Arnold's creative product across the network from the...
Posted by: Creativepool Editorial
Virtual Reality. The term itself might cause dreaded flashbacks to the early 90's, when many developers were convinced it was the future of home entertainment. With its vague, wonky textures, gigantic, ugly headsets that would give even Hulk Hogan...
Posted by: Benjamin Hiorns
The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...
Posted by: Benjamin Hiorns
At the 2015 Consumer Electronics Show, which is due to take place in Las Vegas this week, it would appear a fair amount of the unveiled technology will be taking a more intimate route than in years past. We're referring, of course, to smartwatches,...
Posted by: Creativepool Editorial
Iceland, Peter Andre: When this low-market frozen food retailer had the strapline 'That's why Mums go to Iceland', they attracted enormous condemnation from those who pointed out, quite rightly, it was very sexist. They need worry no longer, for now...
Posted by: Magnus Shaw
The GCHQ (Government Communications Headquarters), has launched an app teaching students about code breaking and encryption. The app, which was launched by the digital security organisation and was designed by students on an industrial year...
Posted by: Creativepool Editorial
Sony find new ways to play in China Sony is launching its Playstation 4 console in China early next year on the 11th of January 2015, closely following arch rivals Microsoft, who launched their own Xbox One console in October; the first console to...
Posted by: Benjamin Hiorns
Russian phone brand Yota, recently launched a daring new smartphone that includes a secondary e-ink screen, designed to work in tandem with a primary AMOLED screen and significantly increase battery life. This is Yota's second stab at the smartphone...
Posted by: Benjamin Hiorns
No, Nintendo are not launching their own smartphone (though I have no idea why, as it would probably result in Black Friday levels of consumer chaos, and their have been rumours that they might be developing their own Android tablet), but are...
Posted by: Benjamin Hiorns
Wieden+Kennedy Bags Tyrrells Wieden+Kennedy London was recently appointed as the creative agency for Tyrrells, the English crisp and snack makers. The agency, which won the business without a competitive pitch, will be leading all creative...
Posted by: Creativepool Editorial
MRM//McCann MRM//McCann, the global customer experience marketing agency, announced yesterday that EVP, managing director of MRM//McCann Detroit, Jill Cooley, will be promoted to the global role of EVP, worldwide account director. Also, award...
Posted by: Benjamin Hiorns
Though Facebook has already monopolised the social media market when it comes to our personal lives, it appears Mark Zuckerberg isn't content on stopping there. Sources familiar with the matter have hinted liberally at Facebook's plans to build a...
Posted by: Benjamin Hiorns
YouTube, the infinitely successful video streaming site now owned by Google, announced a new service yesterday, which might well out-do Spotify at their own game. If it lives up to its own hype that is. YouTube Music Key attempts to radically alter...
Posted by: Benjamin Hiorns
Yesterday i.Predictus, the demand-side television analytics platform, announced a trial relationship with Havas Edge, the largest vertically integrated full-service direct response agency in the world. The trial will last for three month, over which...
Posted by: Benjamin Hiorns
Last Wednesday, when Google announced their new “Inbox” app, which heralded a supposedly radical new approach to email management, very few people were 100% sold on it. Early reports from beta-testers, however, has been incredibly...
Posted by: Benjamin Hiorns
In the same week that Google set forth their mandate to reinvent email with their new “Inbox” app, Facebook also announced they were planning to reinvent the chat room with “Rooms,” an app that plans to bring back the glory...
Posted by: Benjamin Hiorns
Anyone who has ever seen Back to the Future Part 2 has no doubt spent the best part of the last few decades longing for the day when the likes of self-tying shoelaces and hoverboards would become a tangible reality. Well the wait is almost over (at...
Posted by: Benjamin Hiorns
A new app was recently unveiled in the US and Canada, which will allow beer drinkers at sports stadiums and resorts across the country to order beer through their smartphone, which will then be delivered to their exact location using a combination of...
Posted by: Benjamin Hiorns
Visitors to Nissan's stand at this year's Paris Motor Show (which runs until the 19th of October at the Porte de Versailles) will be able to take part in a unique new virtual reality experience, brought to life by a combination of the new Oculus Rift...
Posted by: Benjamin Hiorns
Multi-platform pregnancy and parenting brand, The Bump, recently announced the launch of a unique new Charity Registry Program, which will be integrated across all of its digital platforms, including their Bump Pregnancy and Bump Baby smartphone...
Posted by: Benjamin Hiorns
Having lost the majority of its casual business to its more successful rivals, BlackBerry is looking to resurrect itself as a business brand, and is hiring a business to business agency to help make the transition a success. After a comprehensive...
Posted by: Benjamin Hiorns
In a move that could be called regressive, but in fact represents a bold shift for a beloved brand, Miller Lite, the 'original' American light (low calorie) beer is taking its customers back to 1975, when the beer first made its impact and...
Posted by: Benjamin Hiorns
The innovative AKQA, from the world’s largest advertising group WPP, has partnered with Dyson to develop Dyson Link - mobile software that communicates with The Dyson 360 Eye™ robot to carry out connected cleaning from anywhere. On 4th...
Posted by: Creativepool
In a deal that has been rumoured for a while now, Microsoft has bought Mojang, the Swedish creators of the phenomenally successful Minecraft, for a reported $2.5 billion. Officially announced on Monday afternoon, both Microsoft and Mojang spokesman...
Posted by: Benjamin Hiorns
Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...
Posted by: Magnus Shaw
The Interpublic Group (IPG) recently announced that it will be retiring the “Rogue” brand it created to serve Cadillac and will be giving all Cadillac work to Lowe and Partners Worldwide in an effort to “Deliver a comprehensive...
Posted by: Benjamin Hiorns
OnLive, the world leader in cloud gaming, announced today that they are to form a strategic partnership with TP Vision, the manufacturing arm of Philips, which will involve the OnLive Game Service being pre-installed on all new Android powered...
Posted by: Benjamin Hiorns
Whilst the 2014 “Apple Event” has been rumoured for a while now, the bombshell was finally dropped yesterday when the tech giants sent out invites for an event on the 9th of September with the tagline, “Wish we could say...
Posted by: Benjamin Hiorns
Hyperlapse from Instagram is a brand new app (Instagram's second standalone app following the release of the Snapchat clone Bolt in July) currently available on iOS devices through the Apple App Store. The mind-bogglingly clever tool allows iPhone...
Posted by: Benjamin Hiorns
Taiwanese electronics manufacturers HTC recently unveiled their next smartphone, designed to share market space with its flagship phone, the HTC ONE. The HTC Desire 510 is a feature-packed 4G phone, with the elegant designs and super-speeds...
Posted by: Benjamin Hiorns
Marketing Evolution CEO, Rex Briggs presented new findings and new analytic capabilities at the Association of National Advertisers (ANA) Innovation Day hosted by Disney. Briggs' presentation, entitled ACCELERATING THE TRANSFORMATION AND INNOVATION...
Posted by: Creativepool
In an effort to further expand its efforts to target small businesses, the UPS Store plans to introduce a new integrated campaign next month, created by UPS Store agency of record, Doner, from Detroit, and the UPS agency of record, Ogilvy & Mather,...
Posted by: Benjamin Hiorns
AccuWeather, the internet's top global weather information company, recently announced that a new version of its “Weather for Life” app has been released for Windows Phone users. This iteration of the app, which is also available for...
Posted by: Benjamin Hiorns
The news that the next 'Star Wars' film will be a sequel to episode six - 'Return Of The Jedi' - fills me with genuine excitement. That it will star Mark Hamill, Harrison Ford, Carrie Fisher and Peter Mayhew is thrill upon thrill. However, if this...
Posted by: Magnus Shaw
Microsoft recently announced a new low cost mobile phone a month after a leaked memo revealed that the technology giants were considering culling their more affordable phones in favour of their more expensive, “Windows Phones”. The Nokia...
Posted by: Benjamin Hiorns