Displaying 1 - 20 of 20 results
I’m not going to pretend to be the world’s biggest Rihanna fan. Indeed, I personally find her brand of hedonistic pop to be of the “All style, no substance” variety. As a personality though, she’s a beacon of light in an...
Posted by: Benjamin Hiorns
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...
Posted by: Benjamin Hiorns
Media campaigns are designed to provoke attention, raise awareness, and build momentum around a cause, product, or event. The general consensus behind most media campaigns is the bigger, bolder and more colourful they are, the stickier they should...
Posted by: Benjamin Hiorns
In the United States alone, racial and ethnic minorities make up nearly 40% of the population. And this number is likely to grow as 51% of children under 15 were considered part of a minority in 2019. But the country's diverse population doesn't...
Posted by: Benjamin Hiorns
AMV BBDO - Think! Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film “Pink Kittens” from AMV BBDO features 100 pink kittens and aims to educate...
Posted by: Creativepool Editorial
From Leonardo da Vinci to the writer Zora Neale Hurston, artists throughout the ages have been inspired by muses. Today’s muses come in a very different form, however - like IBM cognitive computing system Watson. “It’s a new...
Posted by: LIDA
The Creativepool studiocrowd project that searches for artworks inspired by Cleveland rapper Machine Gun Kelly and his eclectic new album, bloom, is no new concept. Artists have been inspired by music (and vice versa) for decades and from a marketing...
Posted by: Heather Deacon
We already reported on Elton John: The Cut, the competition giving young filmmakers the chance to create the official music videos for iconic Elton John hits, but this afternoon, the judges line-up and official call for entries was finally announced....
Posted by: Creativepool Editorial
Growth hacking is having a mainstream moment. It’s a phrase, and an activity, that started in the startup world. But what is it, and why are people outside of the startup world starting to pay attention? What is growth hacking? Put simply,...
Posted by: Despark
DDB New York DDB New York has dramatically expanded its strategy department with five new hires: Director of Content Strategy Tim Polder, Director of Social Strategy Chiara Martini, Associate Planning Director Neil Simpson, Social Strategist Amanda...
Posted by: Creativepool Editorial
We're looking at the OAP amazing, those creative types who live life to the very fullest. First up, it's Internet sensation Baddiewinkle ("Stealing your man since 1928"). She's followed by the likes of Rihanna, vocally supports legalising weed and...
Posted by: Jade French
The Las Vegas Sands Corporation has unveiled its latest advertising campaign starring global footballing legend and English national hero David Beckham for two of its Asian properties; The Venetian Macao and Marina Bay Sands. This is the first global...
Posted by: Creativepool Editorial
Only four days after it was launched, the Kickstarter page for the Artiphon INSTRUMENT 1 noted that the goal of $75,000 had already been reached. In fact, at the time of writing, with 35 days still left to go, the remarkable looking instrument has...
Posted by: Benjamin Hiorns
Whilst she might come across as all sweetness and light in her music videos and on her seemingly unending, globe-trotting adventures, pop-star of the moment Taylor Swift certainly has a nasty side (or at least her representatives do). It was...
Posted by: Creativepool Editorial
Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? Well here at jelly London we went behind the scenes with illustrator Mimi Leung to find out just how she creates her crazy and colourful work. 1. Tell us how...
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If you were left more than a little confused by a short clip shown during the advertisements of last night's X Factor final on ITV, you were certainly not alone. The video in question featured a collage of bizarre images and aggressive sounds, all...
Posted by: Benjamin Hiorns
First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...
Posted by: Creativepool
by Jessica Hazel Just two months ago Rihanna tweeted a picture of herself on a medical drip, pumping herself full of vitamins after suffering from exhaustion and dehydration following a hectic tour schedule combined with wild partying. Now she is...
Posted by: Creativepool
1. Social sausage Anthony Weiner (oh the irony!) denied everything and blamed hackers (they always do), when a photo of his genitals was tweeted from his account and sent to a woman in Seattle. The problem was that Weiner, at the time, was one of...
Posted by: Creativepool