Displaying 37 - 72 of 9277 results
As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...
Posted by: Creativepool Editorial
As the coronavirus crisis continues to hit cash flows, force redundancies and cause disruption to normal business operations, thousands of companies across the UK are currently operating on reduced marketing budgets. Though putting marketing...
Posted by: Creativepool
With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...
Posted by: Creativepool Editorial
For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...
Posted by: Creativepool Editorial
Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...
Posted by: Benjamin Hiorns
Last week, Instagram’s CEO, Adam Mosseri, announced the global expansion to test the removal of public likes; a move that has been praised for its potential mental health benefits, particularly for young people. However, whilst this has been...
Posted by: Creativepool Editorial
The creative industry can help brands contribute to the greater good, in ways that feel genuine and authentic. It’s clear that consumers are becoming more attuned to brands acting in socially and environmentally beneficial ways and they show...
Posted by: Clarity
Between 2011 and 2018, employment in the creative industries grew by an astonishing 30.6%, compared to the UK average of 10.1% according to official statistics, making it one of the fastest-growing sectors in the UK. However, while this growth may be...
Posted by: Creativepool Editorial
You’ve decided your business needs a new website. You’ve agreed a budget (that you WILL stick to!) so what do you do now? Well, appointing a website design (and development) agency is your next step. You’ll need to write a...
Posted by: Progression Design
With many businesses still reluctant to invest in influencer marketing, dispelling the misconceptions is the first step to unlocking its full potential. A recent study reported that 80% of marketers plan to continue or increase their influencer...
Posted by: Aaron Brooks
‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...
Posted by: Creativepool
Crowdfunding has changed how entrepreneurs bring new products to market. It has allowed thousands of innovating entrepreneurs to raise money, build brand awareness and join a broader conversation with large numbers of potential backers, all while...
Posted by: Creativepool Editorial
Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...
Posted by: If Agency
Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...
Posted by: Creativepool Editorial
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
Are you ready for the AI take over? Depending on what you read, the robots are either on their way to take our jobs, or they’re already here. Delivery drivers, telemarketers, the Taxman - no one is safe. Apart from content and creativity...
Posted by: Lobster
Twelve Creative agency Twelve has announced that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in...
Posted by: Creativepool Editorial
Google recently announced that it will launch a version of the Chrome web browser that will automatically block intrusive ads in early 2018, following an earlier announcement from Apple that it too would be introducing an ad blocker to its Safari web...
Posted by: Benjamin Hiorns
Grey London/Cirkle/Bountiful Cow - Lily's Kitchen Lily’s Kitchen, the UK’s number one ethical pet food brand, has appointed a roster of three agencies to drive awareness, fame and conversion of its ‘naturally nutritious’ food...
Posted by: Creativepool Editorial
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The event brings together all the key...
Posted by: The BCMA
Amazon Go store allows you to literally pick up things and leave with them Amazon has launched a physical shop where people can literally just pick up things up and leave with them. Amazon Go uses a range of technologies to watch over people and see...
Posted by: Creativepool Editorial
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, the location-based marketing platform, has announced the results of a quantitative media trial examining how location based audience targeting (LBA)...
Posted by: Creativepool Editorial
Fidelity International, a provider of world class investment solutions and retirement expertise, has selected MEC as its media agency following a pitch process. MEC, which won the business following a review handled through Oystercatchers, will...
Posted by: Creativepool Editorial
Saatchi & Saatchi Sydney has been named Effective Agency of the Year at the 2015 Australian Effie Awards, scooping two of the evening’s four gold awards and a further silver for Luxottica’s OPSM campaign, “The most important story...
Posted by: Creativepool Editorial
WPP - Coca-Cola Coca-Cola has given its next big global campaign to three WPP agencies: Ogilvy New York, Sra Rushmore in Madrid and the minority-owned Santo in Buebos Aires. Wieden+Kennedy Portland, which helped to devise the long-running...
Posted by: Creativepool Editorial
Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...
Posted by: Creativepool Editorial
Leading North, the full-service boutique hospitality consulting firm, recently announced the launch of a brand new social media and digital marketing platform, which has been built from the ground up by a team of highly skilled and innovative digital...
Posted by: Benjamin Hiorns
Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce...
Posted by: Benjamin Hiorns
Open global competition to attract entries across multiple application-led categories, to be showcased online and at FESPA exhibitions throughout 2014 FESPA hasredeveloped its Awards programme, making it an annual competition and opening it to any...
Posted by: FESPA
2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...
Posted by: Creativepool
Understandably there's been quite some fuss about the John Lewis 'Hare and Bear' Yuletide spot. Not only is it high profile and eye-catching, but the cartoon alone cost somewhere in the region of £7m. With that sort of investment, you 'd hope it...
Posted by: Magnus Shaw
"I have always been rubbish at elevator pitches! But here goes... Headscape is a web design company that offers development, design and consultancy services. We have a broad client base from large public sector organisations to charities, higher...
Posted by: Creativepool
by Magnus Shaw. Theodore Sturgeon was an American science fiction writer. A popular author, he is more widely known for his 'revelation' or law. It's a simple proposition which Sturgeon devised after spending years defending science fiction...
Posted by: Creativepool
1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...
Posted by: Creativepool
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns