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Features

Disney has a serious brand problem

There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow B-Reel's innovative and eccentric creative director

An experienced creative director versed in advertising and design. Pieter Konickx comes from a background in graphic design but has spent his career elevating his skillset on broader capacities to allow him to climb the ranks within the industry....

Posted by: Creativepool Editorial
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Inspiration

From a Commodore 64 to rebranding the Thunderbirds - #MemberSpotlight

Jason Ford is a freelance Brand & Design Director and former creative director at ITV with a proven track record of delivering award-winning, thought provoking creative. Everything Jason touches is underpinned by strong core ideas that amplify to...

Posted by: Creativepool
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Leaders

New Churchill dog divides opinion online

A new ad for insurance company Churchill has been met with mixed emotions from fans on social media as they responded to a makeover of mascot Churchill the Dog. The 30-second spot sees the new version of the iconic canine character riding a...

Posted by: Creativepool Editorial
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Leaders

ENGINE reveals brutal reality of South Africa's 'Instagram lions'

If you enjoyed Disney’s The Lion King remake this summer, chances are you’ll love this new film created for the Born Free Foundation. Until the end, that is. The international wildlife charity has launched a campaign to raise awareness...

Posted by: Creativepool Editorial
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Leaders

Commodore C64 set for Christmas comeback

Retro Games has finally released details of its long-awaited reimagining of the best-selling home computer of all time, the Commodore C64, with a December release date slated. The full-sized version of the 80s classic will launch in time for...

Posted by: Creativepool Editorial
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Leaders

Game of Thrones stars recreate SodaStream ad for sustainability

A trio of stars from HBO hit Game of Thrones have reunited for a remake a 2017 SodaStream ad to raise awareness around single-use plastic. Say Goodbye features actors Thor Bjornsson AKA The Mountain, Hannah Waddingham AKA Septa and Kristian Nairn...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Who Won E3 2017?

Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

adam&eveDDB - Temptations The Temptations cat food brand launched a new online media campaign this week encouraging cat owners to remember their feline friends. Created by adam&eveDDB, the campaign’s first digital content release features a...

Posted by: Benjamin Hiorns
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Leaders

What Is No Man's Sky?

Unless you happen to be switched on to the gaming sphere, you might not be aware of the little indie title that could, which is poised to become the biggest hit of the summer. Where your annual Call of Duty, FIFA and Assassins Creed games arguably...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week: Week 2

Hasan & Partners - Valio Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...

Posted by: Creativepool Editorial
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Leaders

Introducing the next generation of movie making

Digital Riot Media, claims to be the leading company ready to produce, market and distribute premium feature-length films directly to millennials worldwide. The digitally-focused platform will work with top social media influencers and internet...

Posted by: Magnus Shaw
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Leaders

Hovis brings back the Boy on a Bike

There's something undeniably warm, comforting and remarkably British about the classic Hovis ads. You know the ones. A child rides a rickety old bike through an idyllic countryside as the strains of Dvorak's “New World Symphony” yawn...

Posted by: Benjamin Hiorns
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Leaders

The Muppets take a selfie with the Blair Witch

I clearly remember my experience watching The Blair Witch Project when it first came out back in 1999. It arrived on the scene around the time my generation were just about starting to “Get” the internet, and the marketing campaign behind it was...

Posted by: Benjamin Hiorns
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Leaders

Mother London is Puttin' on the Ritz for Mondelēz

Snack makers Mondelēz International are launching a brand new multi-million pound, master-brand campaign for the launch of Ritz Crisp & Thin, a new baked savoury snack primed to shake up the crisps & snacking category. The concept of the campaign,...

Posted by: Creativepool Editorial
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Leaders

How the Google algorithm stole a blogger's domain name.

You may remember, in the early days of the internet, some very smart cookies enriched themselves considerably by buying up the domain names they figured would be in demand, just as soon as major corporations woke up to the new technology. Smart...

Posted by: Magnus Shaw
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Leaders

The Week in Tech: E3 2015 Special

Every June, the gaming industry converges on the Los Angeles Convention Center for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from humble beginnings to...

Posted by: Benjamin Hiorns
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Inspiration

Ten brilliant things

Whilst scouting about for juicy fodder for this week's blog I came across so many exciting new things happening in the world of art and design I have decided to dump ten of the best bits onto your screens. It must be the weather, a burst of...

Posted by: Creativepool
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Features

5 (Evil) Minutes with... Fede Alvarez

You can’t find an industry more creative than the movie industry; from the hundreds of people on set and the thousands involved in post-production, to the scores responsible for the amazing marketing and immersive digital and online experiences...

Posted by: Creativepool
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Features

Spotlight - Justin Dowling - CGI Artist

- View Justin's Creativepool profile. ‘I am self employed CGI artist based in Stokes Croft, Bristol, originally from London. I have over a decade experience in digital media, focusing mainly on 3D modelling, lighting & animation - I have...

Posted by: Creativepool
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Workshop

Opinions - Imitation is the sincerest form of flattery or is it?

by Jessica Hazel When I am not blogging for Creative Pool I am running my vintage clothing market at Brick Lane and Spitalfields. All of the traders there follow the trends and stock their stalls accordingly, working hard to hunt down vintage...

Posted by: Creativepool
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Inspiration

The 25 best horror movie posters

You probably see it hundreds of time each and every day. Whether it's on the side of a bus or on the underground, the poster for 'Final Destination 5' seems to be absolutely everywhere at the moment. Maybe part of the reason they felt comfortable...

Posted by: Creativepool
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Features

The 5 Worst Pop Culture Trends of the 21st Century #HistoryMonth

Pop culture is a funny thing and it’s something that we, as creatives, must unfortunately remain perpetually cognisant of. How else are we meant to tap into the zeitgeist and get that constantly distracted and highly coveted Gen Z market to sit...

Posted by: Benjamin Hiorns
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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Leaders

Reframing the role of creativity in sustainability

"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...

Posted by: Creativepool Editorial
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Inspiration

Does advertising lack originality?

They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...

Posted by: Ryan Watson
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Leaders

8 designers on their Oscar movie poster remakes

Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...

Posted by: Creativepool Editorial
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Leaders

Vans X Disney: Almost 50 Years Of Collaboration

You might not automatically put Disneyland and the Van Doren family together (unless you've seen the recent buzz around the new sneaker season), but the two companies have been linked together since the 1960s. A pair of Vans was the go-to shoe for...

Posted by: Creativepool Editorial
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Features

Motionless pictures - are graphic novels the new movies?

When we were kids (assuming everyone is over 40, because it makes me feel better) we read the comics and grown ups went to the pictures. Sure, we queued for Star Wars and Jaws, but flat images of impossibly ripped blokes and pneumatic ladies in...

Posted by: Creativepool

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