Displaying 73 - 108 of 1328 results
For a very special company spotlight feature this week, we sat down with Bickerstaff CEO Veronika Selega, Creative Director Ilia Anufrienko and Senior Copywriter Andrii Bezliudnyi to discuss the challenges of working in war time and how creativity...
Posted by: Creativepool Editorial
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
How did you get into the industry? I’ve been drawing since I was 4. I love drawing, coming up with new ideas and solving problems. I always knew I was going to go into something creative. By the time I was 13 my art teacher at secondary...
Posted by: Creativepool Editorial
As Twitter's instantly recognisable blue bird has spread its wings, to make way for the platform's new X logo and branding, Natalia Kaczmarek, Senior Digital Content Creator at Whiteoaks International, asks if Twitter's move to X a smart one and if...
Posted by: Creativepool Editorial
WHO (should be developing my brand guidelines)? **Unlock the power of perception with an experienced design team** Whether internal or external, a design team with experience will have the best understanding of how your business should be...
Posted by: Think Design Manchester Ltd
Tell us a bit about your role! Is there a “typical” day? For me there is no such thing as a typical day, more a typical week. It’s important that we start the week prepared in order to deliver the best work for clients. On a...
Posted by: Creativepool Editorial
SodaStream, the world's leading sparkling water brand, has launched a new multi-channel media campaign, bringing to life the endless creations consumers can make with their SodaStream sparkling water maker. Under their new tagline ‘If You Can...
Posted by: Creativepool Editorial
The recent news that prominent discount high street retailer Wilko has been plunged into administration sparked a flurry of conversations about not only its own misfortune but the future of the UK high street in general. While external pressures...
Posted by: Benjamin Hiorns
Here’s a question: how did you decide whether to run things as a freelancer or a design studio? This is something I’ve often pondered, and the subject was raised again recently by a friend of mine, where we discussed the pros and cons of...
Posted by: Tony Clarkson
Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands report which names the top 30 innovative brands that are emerging to disrupt the global landscape. The report includes OpenAI, the company behind ChatGPT,...
Posted by: Creativepool Editorial
Making cultural heritage relevant and popular to new generations When we explore our past, it is not because we want to go back to what our ancestors were but because we search for our connection to the stories, the songs, the lives and the rituals...
Posted by: Klaus
This week, we’re talking to Milton Lebron, Co-founder & Executive Creative Director at Might & Matter, a relatively young agency based in Miami, Florida that are looking to establish meaningful connections that go beyond mere...
Posted by: Creativepool Editorial
Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...
Posted by: Creativepool Editorial
By Pete Sayburn, CEO of Studiospace, a matchmaking platform for senior marketers looking to hire agencies. It's always fascinating to see how a new platform is used and, as a CEO, I've witnessed some interesting responses to the astronomical growth...
Posted by: Creativepool Editorial
Recognising the crisis unfolding at the border where traffickers have been waiting for Ukrainian refugees to arrive, BBD Perfect Strom and Unseen have come together to ensure their safe arrival. They have worked together to lobby the biggest telco...
Posted by: Creativepool Editorial
The 15th of July was the United Nations World Youth Skills Day (WYSD). The world is undergoing rapid technological, economic and societal transformations, and the theme this year is ‘Skilling teachers, trainers and youth for a transformative...
Posted by: We Are Tilt
In the fast-paced world of advertising, staying ahead of the curve is something all brands and agencies need to not only consider, but obsess over. Digitalisation has revolutionised how campaigns are conceptualised, executed, and distributed, leading...
Posted by: Benjamin Hiorns
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
Pop culture is a funny thing and it’s something that we, as creatives, must unfortunately remain perpetually cognisant of. How else are we meant to tap into the zeitgeist and get that constantly distracted and highly coveted Gen Z market to sit...
Posted by: Benjamin Hiorns
This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...
Posted by: Creativepool Editorial
Life stages and identities are more elastic than ever before. We’re less able to fit into the boxes of old; people are having fewer children, doing it later in life or not at all, living longer and ageing better, changing careers and embracing...
Posted by: Creativepool Editorial
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns
TGI Fridays, the American-inspired cocktail and restaurant chain, and brand building agency Boldspace, recently launched TGI’s branding revamp. The company is reinstating ‘TGI’ into its name, after the UK business rebranded to...
Posted by: Creativepool Editorial
Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...
Posted by: We Are Tilt
To celebrate the launch of the new LEGO Disney Castle and honour 100 years of Disney, London based artist Lakwena Maciver has unveiled her latest artwork, Kaleidowaves, a 4.5m tall castle window inspired by the storytelling possibilities of the new...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...
Posted by: Creativepool Editorial
Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...
Posted by: Creativepool Editorial
How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...
Posted by: Creativepool Editorial
Harnessing the Power of Business for a Better World: The Intersection of Profit, Purpose, and ESG There is a growing realisation that businesses must do more than simply generate profits. They must also serve as a force for good and contribute to...
Posted by: We Are Tilt
In the second of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. Here, I’m focusing on design and exploring whether the designers of the future will be able to compete...
Posted by: Benjamin Hiorns
Girlguiding, the iconic British brand which is the UK’s largest youth organisation dedicated completely to girls, has launched its most transformative rebrand since being founded 113 years ago. Launching on International Women’s Day, the...
Posted by: Creativepool Editorial
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....
Posted by: Creativepool Editorial
Over the past three years, we have adapted together - and now, our ships are coming in. Comparatively, we may go less often, stay closer to home, and spend more time phoning things in … but new days are growing heavy with promise. In our...
Posted by: The Darnell Works Agency