Displaying 2665 - 2700 of 2930 results
In a creative role-reversal, BBDO has teamed up with NBA superstar Chris Paul to create a new TV spot which shows Paul , the LA Clippers point guard, asking his young fans for photographs; a unique twist on the modern trend of fans taking 'selfies'...
Posted by: Benjamin Hiorns
I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...
Posted by: Magnus Shaw
Strategy Analytics, Inc, the company which provides advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies, have predicted that by 2018,...
Posted by: Benjamin Hiorns
M&S uploaded three new “Back to School” TV spots to its Facebook Twitter and YouTube channels yesterday, as well as an exclusive online video called “Both Getting Picked”. The ads form part of a campaign, which will focus on...
Posted by: Benjamin Hiorns
The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...
Posted by: Magnus Shaw
To coincide with it's 40th anniversary, McDonald's UK is striving to move away from the traditional light hearted ads the fast-food brand is known for, instead focusing on the company's charitable contributions with their new campaign. The campaign...
Posted by: Benjamin Hiorns
Skin-care giants, Nivea, recently hired Jack Morton Worldwide, The Interpublic Group's global experience brand agency, to create a live brand experience, which will reach through social media as part of the brand's #smoothmornings campaign. The...
Posted by: Benjamin Hiorns
As part of Fotolia’s ‘Unstock’ series we spoke to Contributor Darién Sánchez about his foray into the stock industry to uncover more about his unique illustrations and graphics.Darién SánchezFO: Can you introduce...
Posted by: Fotolia
Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...
Posted by: Magnus Shaw
Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...
Posted by: Ashley Morrison
Seymourpowell have designed the brand identity for The Perfectionists' Cafe, the restaurant recently opened by culinary experimentalist, Heston Blumenthal at London's Heathrow airport. The agency was responsible for everything from the signage and...
Posted by: Benjamin Hiorns
Alexandre Okada was announced by DLKW Lowe as their new global creative director for Persil in a statement made yesterday. Okada will be relocating from his native Brazil to the agency's London offices, where he'll be leading their creative...
Posted by: Benjamin Hiorns
Blackpool Council and The Merlin Entertainments Group have teamed up with TBWA\Manchester in order to help put Blackpool back on the map as a legitimate holiday destination suitable for families this summer holiday. The campaign will be capitalising...
Posted by: Benjamin Hiorns
Social@Ogilvy, the most extensive social media marketing network both globally and in Asia-Pacific, announced today the appointment (effective August 1) of Fergus Hay as General Manager, Asia-Pacific. In his new, Hong-Kong-based role, Fergus will be...
Posted by: Creativepool
ZenithOptimedia is currently in the process of merging its media buying staff into two teams, who will work on a cross-platform basis, covering audio-visual and display media. Currently, the agency's trading staff are arranged into teams dedicated to...
Posted by: Benjamin Hiorns
A report recently released by Bloomberg seems to suggest that Apple's decision to outsource less of their creative marketing to TBWA\Chiat\Day and take care of more of its marketing 'in-house' might not have been the brightest move. Results pulled...
Posted by: Benjamin Hiorns
'Grumpy Cat' (real name 'Tardar Sauce') is the owner of the face that has launched a thousand memes (and that would be something of a modest estimate), so it was only a matter of time before the advertising world got it's paws into her. The cat who...
Posted by: Benjamin Hiorns
It was announced towards the end of last week that Roshni Hegerman will be joining McCann Australia's planning department as senior planner at the agency's Sydney office. Hegerman joins McCann after a stint as planning director at BBDO India, where...
Posted by: Benjamin Hiorns
One in three Britons is now overweight. One in five is obese. As far as one can trust statistics, that's the picture giving rise to some hefty soul searching this week. How did this happen? What is to be done about it? And who's to blame? That's the...
Posted by: Magnus Shaw
VCCP has created a TV spot for car rental company, Avis called “Unlock the World,” which made its televisual debut last night during the World Cup match between England and Costa Rica. The campaign, which was written by Kieran Knight and...
Posted by: Benjamin Hiorns
Today sees the start of my favourite time of year: Wimbledon fortnight. And with Andy Murray defending his title and the intrigue surrounding his appointment of 2006 Ladies Champion, Amélie Mauresmo, there's a lot to be excited about. What does...
Posted by: Ashley Morrison
- RAPP wins combined media and creative brand account - Includes offline, online and PPC UK brand media and ATL creative London, 18th June 2014: Guide Dogs has appointed RAPP to handle the combined media and creative accounts for its new integrated...
Posted by: RAPP
Yesterday, on the 2nd day of the annual Cannes Lions Festival, Ogilvy & Mather scored a staggering 34 wins. In total, Ogilvy won 4 Gold Lions, 11 Silver Lions, and 19 Bronze Lions, bringing the network's total up to 70 Lions so far at this year's...
Posted by: Benjamin Hiorns
Ever since it was re-branded as the 'Creativity Conference', opening the doors for more than just advertisers, The Cannes Lions (colloquially referred to as “The Academy Awards of the advertising world) has gone from strength to strength, year...
Posted by: Benjamin Hiorns
Nationwide, the American mutual insurance company, announced last week that it had selected Ogilvy & Mather New York to handle the creative advertising work for their new marketing agreement with Peyton Manning, the quarterback for the Denver...
Posted by: Benjamin Hiorns
Saatchi & Saatchi London have utilised the skills of notorious internet prankster, Rahat, to launch a new integrated, multichannel campaign promoting the Toyota Aygo. The campaign is entitled, “Go Fun Yourself,” and is a Pan-European...
Posted by: Benjamin Hiorns
Since an art director colleague introduced me to Banksy many years ago, I’ve enjoyed his stuff enormously. In that time he has painted throughout the world, from Sydney to Camden, LA to Palestine. The art critics bemoan him - too obvious, too...
Posted by: Magnus Shaw
From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...
Posted by: Magnus Shaw
Grey London has fought off stiff competition from such established agencies as BBH, Leo Burnett, Saatchi & Saatchi, McCann and VCCP to claim YouTube's annual, inter-agency 'Film Hack'. The winning submission was entitled '#Tattroulette', and was one...
Posted by: Benjamin Hiorns
‘Nobody knows anything’. So goes the famous quote from screenwriter William Goldman, suggesting that it’s impossible to predict public taste. It’s a theory that would certainly be supported by the haphazard history of the...
Posted by: Magnus Shaw
Three days of non-stop events, lectures, and installations can be a sensory-overload for most, but not for the those creative professionals who attended Clerkenwell Design Week. It was impossible to get to everything with over 250 exhibiting brands,...
Posted by: Alexandra Schott
In a new ad spot from AKQA London and Mind's Eye director Luke Bellies for Oreo, the legendary cookie company is asking their fans to “Lick for it,” whenever conflicts arise. The ad reveals pairs of friends and siblings arguing over...
Posted by: Benjamin Hiorns
One of the advertising industry's most respected figures passed away suddenly on Saturday at the age of 75. David Abbott was a founding member of the London-based Abbott Mead Vickers BBDO, an agency which has created countless award-winning campaigns...
Posted by: Benjamin Hiorns
Earlier this week M&C Saatchi LA launched a new campaign for the new 'Tiger Trail' exhibit at the San Diego Zoo Safari Park. Whilst the campaign is primarily focused around TV, the integrated campaign will also feature three pieces of tiger-themed...
Posted by: Benjamin Hiorns
As the footer of this column will tell you, I’m a copywriter. And a blogger. I also dabble in journalism and podcasting. These are all quite enjoyable and satisfying things - at least from time-to-time - and I’m pretty lucky to do them...
Posted by: Magnus Shaw
Last week, Jeremy Clarkson was forced to apologise for having said a bad thing. A very bad thing. It is the only word in the whole English language that I can think of that is 100%, totally and utterly off limits. The word is “n****r”....
Posted by: Ashley Morrison