Displaying 253 - 288 of 1016 results
MEC Wavemaker has co-created a partnership with AOL Studios and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd, Victoria Pendleton and Denise Lewis, have been...
Posted by: Creativepool Editorial
Twitter shuts down Vine, but is it seven seconds too late? In hindsight, the death of Vine was already written in the stars. The seven second video app was the talk of the internet a few years ago, with the app even spawning a few online...
Posted by: Benjamin Hiorns
Creatives are getting very mixed messages at the moment. While perfecting one skill makes you an appealing hire, nowadays agencies want multidisciplinary talents who have a variety of skills. We recently took the debate to the people in the know,...
Posted by: Cogs Agency
Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...
Posted by: Kate Lewin
Norton by Symantec and Grey San Francisco this week announced the launch of a campaign to confront cyberbullying and encourage parents to discuss cyberbullying with their children. At the heart of the campaign is the film above, “Raise Your Voice...
Posted by: Creativepool Editorial
In the final part of our series on learning how to navigate the world of creative talks and events, and how to make the most of them, we turn our attention to using them for growth - both in terms of your business and personal prospects. If you have...
Posted by: Fiasco Design
Health food retailer Holland & Barrett wants to awaken the nation, as it launches its first big creative campaign with new agency FCB Inferno. The multi-channel campaign, spanning TV, press, digital, in-store, experiential and social, aims to improve...
Posted by: Creativepool Editorial
Saatchi & Saatchi and Toyota Disrupt TechCrunch with “The Impossible Quest” A bold new VR activation made its world debut recently at the TechCrunch Disrupt event. “The Impossible Quest” is a sensory overload VR event that...
Posted by: Creativepool Editorial
Following on from our discussion last week on why creative talks are so important for a sense of inspiration, we’re now looking another reason we believe creative talks are vital to the creative world - networking. This article will look at how...
Posted by: Fiasco Design
Ogilvy & Mather/DAVID - Unilever Unilever has launched a new campaign that brings together the collective power of consumers and brands to show people in how the everyday brands they love can help to make the world a better place. With consumers...
Posted by: Creativepool Editorial
With all the noise surrounding the other recent national holidays recently in the US, when “National Toilet Paper Day” rolled around on August 26, it seemed to pass by almost completely unnoticed. Not by Droga5 though. The agency created...
Posted by: Creativepool Editorial
Just in time for National Dog Day, which falls this year on August 26, British inventor, artists and designer Dominic Wilcox has designed a contemporary art exhibition for our canine friends, featuring such installations as a dog bowl-shaped ball...
Posted by: Creativepool Editorial
To launch a one-off special supplement (The Late Night Standard) ESI Media, owners of The London Evening Standard, launched a marketing campaign created by WCRS. First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard...
Posted by: Creativepool Editorial
Saatchi & Saatchi's Kevin Roberts exposed an unconscious bias with his controversial comments about gender diversity, but the debate is far from over, says the founder of Creative Equals. Kevin Roberts, Saatchi & Saatchi executive chairman and head...
Posted by: Creative Equals
360i hire their first robotic intern Internships at an ad agency are not easy to come by and it can be especially hard for young people living outside major cities. To combat this, 360i came up with a way for one lucky person, living outside a big...
Posted by: Creativepool Editorial
The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...
Posted by: Creativepool Editorial
It's widely believed that we are currently living through the golden age of televised drama. Kicking off with The Sopranos and The West Wing at the turn of the century and peaking with the Wire and Breaking Bad a few years later, it's true that, for...
Posted by: Benjamin Hiorns
My inspiration from this year’s Festival of Creativity in Cannes came from experiencing people who were the Real Deal. ‘Real Deal’ness was heard in every word of Condé Nast Artistic Director Anna Wintour’s elegant...
Posted by: Ann Wixley
A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...
Posted by: AmazeRealise
London office has a very cynical and satirical response to Brexit Unless you've been living under the an actual rock for the last few days, even if you live outside of Europe, you'll undoubtedly have heard of the the current turmoil that's been...
Posted by: Creativepool Editorial
“The situation can be (in broad terms) broken down as such: Bigots voting for economic isolation, and a grave instability the people who will actually live to see it (for the most part) don't want. Politics is broken. We are not governing...
Posted by: Benjamin Hiorns
For those of you not familiar with DMY Berlin, the annual contemporary design festival is hosted in the German capital, and each year it invites aspiring and established designers to present new products, prototypes and design concepts to an...
Posted by: Kate Lewin
There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...
Posted by: Creativepool
Considering that most of the music ever released is now available for our listening pleasure at little more than the click of a button (as long as you have a stable broadband connection of course), it might seem a little regressive to think that...
Posted by: Benjamin Hiorns
In what may very well be the ultimate targeted marketing campaign, AKQA spent an entire weekend mounting a calculated assault on one Call of Duty (colloquially known as COD amongst fans and detractors alike) game in order to promote the next game in...
Posted by: Creativepool Editorial
Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...
Posted by: Benjamin Hiorns
Three guys got lucky with a nomination for their startup; Fabrik at this year’s Webby Awards next to industry giants Squarespace and Adobe. This short guide explains how they got this far and why you should back the little guys. Help them...
Posted by: Fabrik
The 2016 International ANDY Awards took place in New York on Tuesday night, April 12th, and we have the lowdown on all the big winners, who were recognised at the prestigious awards for their bravery and creativity in the advertising and marketing...
Posted by: Creativepool Editorial
In my family, I’ve always been referred to as the spiritual one, much like my grandfather whom I unfortunately never had the pleasure of meeting. Maybe because I was quiet and used to stare at people a lot growing up, or perhaps it was the...
Posted by: Huckletree
In my family, I’ve always been referred to as the spiritual one, much like my grandfather whom I unfortunately never had the pleasure of meeting. Maybe because I was quiet and used to stare at people a lot growing up, or perhaps it was the...
Posted by: Huckletree
Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...
Posted by: Creativepool Editorial
Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...
Posted by: Benjamin Hiorns
MEC has made it into the Sunday Times 100 Best Small Companies to Work For 2016, making it the sixth consecutive year that the global media agency has been named on the list. MEC secured 68th place in the list this year and competed against over...
Posted by: Creativepool Editorial
Whilst the idea of sentient machines is gradually becoming more real and terrifying by the day, for now at least, they are effectively our slaves. To celebrate this fact, whilst also perhaps sharing a little of the creative credit with them, the V&A...
Posted by: Creativepool Editorial
The Cannes Lions International Festival of Creativity has named Tash Whitmey and Emad Tahtouh as jury presidents at this year’s Lions Innovation, the specialist event exploring data and tech as catalysts for creativity. Lions Innovation takes...
Posted by: Creativepool Editorial
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial