Displaying 1 - 36 of 39 results
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...
Posted by: Creativepool Editorial
How did you get into the industry? From the age of 14, my life has been interwoven with the creative and media sectors. I embarked on my career journey as a journalist in print media and evolved into roles as a PR manager and marketer. This...
Posted by: Creativepool Editorial
Whether you’re already in the design industry or are a design student, you must have come across the news about government cuts within the arts sector. It’s been rumoured for a while, although right now, as we’re in the midst of it, there’s...
Posted by: Tony Clarkson
With the hustle of the growing gig economy, freelancing has become the go-to avenue for many professionals. It’s that enticing dance between work-life balance and chasing one's passion. But every dance has its missteps, and freelancing is no...
Posted by: Benjamin Hiorns
The internet has made a massive difference in the graphic design industry. The marketing landscape has changed a lot, leading to a change in consumer behaviour. And all of this has meant that designers have had to adapt and change to not only keep up...
Posted by: Tony Clarkson
To celebrate how far women’s football has come since it was banned 101 years ago, Dark Horses and England and Arsenal midfielder Jordan Nobbs are kickstarting 101 new women’s football teams in a new campaign encouraging more women and...
Posted by: Creativepool Editorial
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
We hear from a lot of photographers, artists and designers here at Creativepool but rarely do we get the chance to sit down with a cinematographer. So we jumped at the chance when the Barcelona-based freelancer Alex Pérez came knocking. Alex...
Posted by: Creativepool Editorial
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
Of the many qualities that independent Brand & Design Director Jason Ford possesses, his no-nonsense attitude is certainly our favourite. As part of his job, Jason often receives long brief documents filled with "noise" that fail to reduce the...
Posted by: Creativepool Editorial
A year of remote working has forced many to re-channel their resources to the online environment - including the pitching progress. As pitching moved out of meeting rooms and into a virtual screen, agencies have found ways to perfect their approach...
Posted by: Creativepool Editorial
Jason Ford is a freelance Brand & Design Director and former creative director at ITV with a proven track record of delivering award-winning, thought provoking creative. Everything Jason touches is underpinned by strong core ideas that amplify to...
Posted by: Creativepool
It's been an interesting 12 months for the creative jobseekers out there. To some, career prospects have become quite grim. Others have just started to get back on their feet. In this climate, there are some unsung heroes who work behind the scenes -...
Posted by: Creativepool Editorial
Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...
Posted by: OpenText Hightail
Mark Harrison has shot a lot of famous people in the last 20 years and the vast majority of them have thanked him for the privilege. Mark, you see, is a photographer of rare insight that has used his lens to flatter some of the most powerful and...
Posted by: Creativepool Editorial
With the end of 2019 imminent, the conversations around what the marketing industry can expect in the coming year are well underway. Technology is expanding and developing at a rapid pace, and marketing is no exception. In the past year, we have...
Posted by: Creativepool Editorial
South Africa celebrated Women’s Day earlier this month and to coincide with the event, men’s grooming brand Gillette paid tribute to the women who are raising a new generation of men in the country. Created by Grey Africa, a video shares...
Posted by: Creativepool Editorial
Caroline Foster Kenny is CEO of IPG Mediabrands for Europe, Middle East and Africa. With over 25 years of global client leadership and business experience, she now oversees all of the network's digital and media businesses across the region,...
Posted by: Creativepool Editorial
Is an agency deck the best way to sell your agency culture, ideas and services? Is the old PowerPoint presentation still a “crutch” agencies need or would it be better to ditch the deck in favour of a more interactive, informal...
Posted by: Lucy Snell
Make no mistake, personal networks are a powerful thing. They are a source of inspiration and learning. Will provide support through the good times and the bad. Keep you innovative and provide a sounding board for key decisions. Help you get things...
Posted by: Ross Taylor
BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...
Posted by: Creativepool Editorial
The Full Service/Jelly London - The Climate Coalition Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
Michael Drummond has spent the last 13 years photographing personal projects all across the UK and taking commissions that have led him to shoot cityscapes in Dubai, supercars in Italy and hotel kitchens in London. Michael’s secret weapon is...
Posted by: Kate Lewin
To celebrate the clocks turning back an hour yesterday (October 30) and giving us all that merciful extra hour in bed, Saatchi & Saatchi London literally turned Piccadilly Circus yellow! The ambitious OOH activation was in support of the Marie Curie...
Posted by: Creativepool Editorial
The annual London Design Festival has become one of the most expansive and impressive celebrations of design in the world, with hundreds of things to do and see. The festival kicked off in earnest over the weekend, and it's certainly hit the ground...
Posted by: Creativepool Editorial
Following on from our discussion last week on why creative talks are so important for a sense of inspiration, we’re now looking another reason we believe creative talks are vital to the creative world - networking. This article will look at how...
Posted by: Fiasco Design
Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...
Posted by: Creativepool Editorial
They say there’s a novel in all of us… so far I’ve found a dozen short stories and a handful of poems, but I’m working on it. With that in mind, I took a trip to my old haunt Manchester Metropolitan University for the...
Posted by: Michelle Collier
The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...
Posted by: Creativepool Editorial
I know a lot of freelancers and, by contrast with their permanently employed counterparts, I would say almost all of them are happy. I’m a freelancer too, and it would take a lot for me to go back to permanent employment now. And I don’t...
Posted by: Ashley Morrison
I feel sorry for traffic wardens. Apart from the fact that they’re out and about, I can see little satisfaction in doing a job where pretty much everyone loathes you. But there’s arguably a worse job even than that - and you don’t...
Posted by: Ashley Morrison
KBS Shanghai KBS officially opened its doors in Shanghai this week, marking its formal entry into the Chinese market. The new office is led by Douglas Lin, partner and CEO, and Jonathan Ip, partner and chief creative officer. KBS has already begun...
Posted by: Creativepool Editorial
There are few things more cringe-worthy than politicians trying to be any of the following: hip, funny, down with da yoof, normal, John Travolta. I had to add number five because I'm still haunted by images of John "Two Jags" Prescott bopping away at...
Posted by: Ashley Morrison
“Whether you’re a business looking for more success or tasked with developing brands, having a clear focus will save you time, money and tears.” The team at TEN Creative has designed a handy infographic and guide to share. 1....
Posted by:
In an effort to further expand its efforts to target small businesses, the UPS Store plans to introduce a new integrated campaign next month, created by UPS Store agency of record, Doner, from Detroit, and the UPS agency of record, Ogilvy & Mather,...
Posted by: Benjamin Hiorns