Displaying 649 - 684 of 1637 results
Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates, which took place during the 2016 Cannes Lions festival, will tackle some of the most difficult questions and topics being faced by our...
Posted by: Creativepool
McCann HumanCare - Docusol How could I not begin this week's run of creative excellence with a spot involving a singing nappy? The online film, by McCann HumanCare, is part of children's constipation brand Docusol's “Make a Nappy Happy”...
Posted by: Benjamin Hiorns
Whilst there were not quite as many award announcements at the fourth day of the 2016 Cannes Lions Festival of Creativity, the day certainly wasn't without its drama. Will Smith shares his thoughts on the state of marketing Hollywood A-list actor...
Posted by: Creativepool Editorial
As part of our continuing coverage of the 2016 Cannes Lions Festival of Creativity as official partner, we'll be bringing you the daily highlights from the festival. Ogilvy & Mather take Glass Lion and Two Grand Prix On the third day of the Cannes...
Posted by: Creativepool Editorial
In 2012 Colorado became the first state to pass laws governing the legalisation, tax and regulation of marijuana. Washington, Alaska and Oregon followed soon after, and overnight the magical herb’s image and perception in American culture was...
Posted by: Kate Lewin
It's that time of year once again when ad land descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...
Posted by: Creativepool
adam&eveDDB - #DontFuckMyFuture #DontFuckMyFuture - Keira Knightley We're all probably suffering from Brexit fatigue right now, but that doesn't make it any less important. On that note, adam&eveDDB have created a series of provocative new films...
Posted by: Benjamin Hiorns
“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...
Posted by: Creativepool
AI-CD ß, the world’s first artificially intelligent Creative Director created by McCann Erickson Japan, debuted its first work for the Mondelez Japan brand this week. The brand set the AI the brief of creating an ad that communicated the...
Posted by: Creativepool Editorial
Brexit is the nonsensical word on the tip of everyone's tongue right now, and with good reason. The EU Referendum is, by quite a wide margin, one of the most important democratic decisions most of us will ever have to make. By this point you probably...
Posted by: Benjamin Hiorns
BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...
Posted by: Benjamin Hiorns
Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...
Posted by: Creativepool Editorial
London designer Keiichi Matsuda recently released a short movie that's well on its way to becoming a legitimate viral hit. The clip in question depicts a nightmarish, and oddly plausible futuristic scenario where digital media and the physical world...
Posted by: Creativepool Editorial
BBH Sport: The Lawn Tennis Association Go Hit It The Lawn Tennis Association (LTA) has announced the launch of their first-ever brand campaign this week, and its a bit of a big hitter! “Go Hit It” is part of an effort by the brand to...
Posted by: Benjamin Hiorns
It has been said that we've explored almost as little of our own seas as we have of the great unknown void of outer space, and much the same can be said of our own country. Whilst many enthusiastic holiday goers jet off to warmer pastures every...
Posted by: Benjamin Hiorns
Whilst most of us would hesitate to admit it, there is a great deal of confusion surround the upcoming EU Referendum, which is frankly insane considering the amount of media coverage it's been getting. The positives and negatives are being flung at...
Posted by: Creativepool Editorial
Just So - DFS DFS UK - Ambassador Adam Peaty DFS launched the second phase of its Rio 2016 Olympic sponsorship campaign this week with profiles of three of Great Britain’s Olympic medal-winning hopefuls; cyclist Laura Trott, swimmer Adam...
Posted by: Benjamin Hiorns
“No kitchen too small for a dishwasher.” That’s the mantra Finish is working from with its new digital platform, produced in collaboration with Bosch. The platform in question is a fully immersive 360 degree experience that takes...
Posted by: Creativepool Editorial
Jeff Steinhour and Markham Cronin have announced the official launch of their new full-service advertising agency, Markham & Stein. Based in Coconut Grove in Miami, Florida, the agency will focus on big brand thinking, strategy, design and creative...
Posted by: Creativepool Editorial
Co-working seems to be something of a hot topic in London at the moment, and considering the ever-escalating cost of living in the city, that's hardly surprising. Just last week I reported on the Collective Old Oak complex, and now, a New York-based...
Posted by: Benjamin Hiorns
Unifying the Power of Play To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...
Posted by: Creativepool Editorial
Whilst it might not mean quite as much as their athletic achievements, there is something to be said for a team that looks good and (perhaps most importantly) like an actual team. As such, in order to make sure our athletes properly represent the...
Posted by: Creativepool Editorial
The Coke Ad looks cool, uh? The new Coke campaign, featuring a lively dog and its not-so-lively owner is a celebration of the most Disneyesque style of animation (with an hint of the golden-age of Dreamworks too) by the amazing guys at Psyop. In...
Posted by: Nucco
Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...
Posted by: Benjamin Hiorns
IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little...
Posted by: Creativepool Editorial
Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...
Posted by: Creativepool Editorial
I like cake. This will not come as a surprise to anyone who has ever met, or even just caught sight of my perpetually expanding stomach in recent years, but I certainly do not like social inequality, so my head doesn't know quite what to make of this...
Posted by: Benjamin Hiorns
Technology and data have come together to bring back to life one of the greatest painters of all time in “The Next Rembrandt,” a new 3D printed painting created solely from data of Rembrandt’s body of work. The painting in question...
Posted by: Creativepool Editorial
How do you make a brand timeless? It’s the million-dollar question in all branding conundrums. And folks trapped in the middle of the problem could do a lot worse than look to the Levi's 501 Case Study for inspiration. Levi's transition from...
Posted by: Kate Lewin
As consumers are hammered in the economic turbulence they seek stability, security and comfort amongst authentic brands. This pattern amongst consumers has led many brands to rethink their positions and consider existential questions regarding the...
Posted by: Harry Elonen
Kicking off the first annual World Recycle Week on April 18, the goal of the “Rewear It” campaign, is to collect 1,000 Tons of used clothing at H&M stores worldwide, and keep them out of landfills by recycling them. It's rare indeed for...
Posted by: Creativepool Editorial
Social media is a great leveller. Through shared images, links and a few key symbols, we all have the ability to speak the same language. Whether we understand Swahili, Spanish, or Swedish, social media can unite us in our passions as we share them...
Posted by: Daniele Fiandaca
In my family, I’ve always been referred to as the spiritual one, much like my grandfather whom I unfortunately never had the pleasure of meeting. Maybe because I was quiet and used to stare at people a lot growing up, or perhaps it was the...
Posted by: Huckletree
Creativity vs. Profitability: Ten leading creative agencies brought together to hash it out It's a question that is as old as advertising itself: How does an agency put a price tag on creativity? How can you place a value on something as intangible...
Posted by: Tracey Shirtcliff
Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...
Posted by: Canvas8
The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...
Posted by: Melanie Howard