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Displaying 757 - 792 of 1104 results

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Leaders

StrawberryFrog celebrates photogenic dogs

Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...

Posted by: Creativepool Editorial
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Leaders

How To Solve The Digital Creative Copyright Paradigm

Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...

Posted by: Creative Barcode
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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

The National Lottery to launch new rebrand by Wolff Olins

Yesterday, National Lottery owners Camelot announced a new brand identity for the lottery and its portfolio of scratch cards and instant win games by international brand consultant Wolff Olins, which puts a redesigned version the iconic...

Posted by: Creativepool Editorial
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Leaders

Facebook designs the world's largest open plan office with Gehry

Facebook has begun the process of moving its 2,800 members of staff into the company's elaborate new office space in Palo Alto, California, which founder Mark Zuckerberg has been designed as the “Largest open floor plan in the world.” The...

Posted by: Creativepool Editorial
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Inspiration

Why? & The Golden Circle

I was reminded recently, whilst watching the various political party election kick-offs, of a book by Simon Sinek called “Start with why”. As David and Ed start kicking metaphorical lumps out of each other, it occurred to me just how far...

Posted by: BWP Group
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Leaders

Account Wins of the Week

Modus Operandi The LA-based craft brewery, Golden Road Brewing, announced this week it has selected Modus Operandi as its Agency of Record. ModOp will lead Golden Road's strategic digital branding and creative efforts with the goal of accelerating...

Posted by: Creativepool Editorial
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Leaders

LIDA dreams up new technology ‘Boo!mark’ for April Foyles

On 1st April, digital and direct marketing agency, LIDA, teamed up with the iconic independent bookseller Foyles, and got involved with the April Fools’ Day action. Together they revealed “Boo!mark” - a new technology that monitors...

Posted by: Pumpkin
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Leaders

Preparing for Launch: Launches of the Week

KBS Shanghai KBS officially opened its doors in Shanghai this week, marking its formal entry into the Chinese market. The new office is led by Douglas Lin, partner and CEO, and Jonathan Ip, partner and chief creative officer. KBS has already begun...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

One Earth Farms - Transcend3 One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner in Canada. OEF is an umbrella housing many natural and organic food brands, including Beretta Farms and Sweetpea...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Mars - Winning Yes, we all know they're much smaller than they used to be (Mars have admitted as much). But they're still one of the leading chocolate brands, and need the power of advertising to maintain that position. Fortunately, the Mars people...

Posted by: Magnus Shaw
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Leaders

Havas Village opens in the windy city

Havas officially opened the Havas Village Chicago this week at the freshly renovated 81,000 square foot office space in the River North area of the windy city; a trendy, urban neighbourhood that perfectly suits the global marketing and communication...

Posted by: Benjamin Hiorns
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Leaders

Account Wins

Peperami After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving...

Posted by: Creativepool Editorial
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Leaders

Clear Channel to go digital with Amscreen

Amscreen, the largest digital signage company in Europe, has announced a strategic partnership with outdoor media agency Clear Channel UK, which will see a new range of sun-light visible digital outdoor screens deployed across the UK. The idea behind...

Posted by: Creativepool Editorial
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Leaders

26 shades of Grey for Ryman (for free!)

Ryman, the UK's leading stationer, has teamed up with Grey London to promote the sustainable Ryman Eco font through a new initiative called the “Alphabet Poster Project.” 26 leading British designers have created “Beautifully...

Posted by: Creativepool Editorial
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Leaders

If PR didn't exist, would we bother to invent it?

A few years ago, the politician and journalist Matthew Parris made a film for Channel 4’s ‘Without Walls’ strand, in which he declared public relations to be an utterly pointless industry, without merit or use. He was forced to eat...

Posted by: Magnus Shaw
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Leaders

Co-op Pharmacy relaunch goes Well

The UK's third-largest pharmacy chain (and largest independent pharmacy) recently relaunched its 780 stores under a new brand and a new name. The Co-operative Pharmacy, which employs over 7,000 staff across the country, has been rebranded as...

Posted by: Creativepool Editorial
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Leaders

The BAFTAs: the award goes to...the dinner jacket

So, it looks we have a winner in the Eton versus Harrow battle. Yes, Eddie Redmayne toddled off with the BAFTA for Best Actor last night, leaving Benedict Cumberbatch with a more enigmatic expression of stiff-upper-lippedness than ever. Oh, sure, I...

Posted by: Ashley Morrison
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Leaders

Lego X is 3D printing in reverse

When I say the word “Lego,” chances are that your mind is immediately drawn to either one of two things; last year's surprisingly wonderful “Lego Movie” (still not forgiven that Oscar snub) or a childhood spent idly placing...

Posted by: Benjamin Hiorns
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Inspiration

At last, somebody has created the perfect copywriter's website.

Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...

Posted by: Magnus Shaw
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Leaders

Business Roundup

Havas Media Group Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group, a global deal that will focus heavily on the US and Western Europe. The partnership will see Havas offering Atlas...

Posted by: Creativepool Editorial
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Leaders

Neri&Hu's unsettling home of the future

Neri&Hu, the Chinese design studio that specialises in contemporary architecture and interior design that “Challenges the accepted values of society,” has installed what it calls its vision for the “Home of the Future” at the...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Leaders

So long, farewell… The most pointless ad campaign in history?

This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...

Posted by: Ashley Morrison
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Leaders

The Black Cab Interviews present Laura Jordan Bambach

The president of D&AD talks to Creativepool in our Ubiqutious Black Cab about her early career, breaking into the creative industry, and how to succeed… Laura Jordan Bambach explains to Creativepool founder, Michael Tomes, how her many roles...

Posted by: Creativepool
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Leaders

Business Roundup

Mindshare WPP's media agency, Mindshare, has announced a partnership with the creative digital agency Possible to release Content+, a real-time, micro-content agency that will be launching in London, Singapore and Shanghai. As part of the move,...

Posted by: Creativepool Editorial
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Leaders

Razorfish acquires one of the coolest offices ever

It was announced yesterday that select Nurun offices will be joining Razorfish Global, the new Publicis Groupe network ran by Razorfish and Rosetta. The move arrives following the announcement of the Publicis Groupe's recent acquisition of the global...

Posted by: Creativepool Editorial
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Leaders

Extendable Creativity with Steven Soderbergh

He’s a film director whose credits include Erin Brokovich, Traffic, and Contagion but now Steven Soderbergh is trying his hand at launching a new alcohol brand. It took the Oscar-winner six years to get the Bolivian brandy that he claims...

Posted by: bluemarlin
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Leaders

AKQA to revolutionise 'Mobile Experience' at Universal Orlando

AKQA has managed to retain its Audi digital business following a lengthy review process. Audi is also currently looking for a separate agency entirely to handle its social media business, as the company looks to further modernise its marketing...

Posted by: Benjamin Hiorns
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Leaders

Karmarama bail on BBC creative review

Karmarama dropped out of the statutory review yesterday for the BBC's creative account, which is looking more lucrative than ever before following the recent ambitious BBC Music ad (created by Karmarama) featuring a host of celebrated artists...

Posted by: Benjamin Hiorns
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Leaders

The Grid: artificial intelligence websites that design themselves

I’m one of life’s big procrastinators. From buying something pretty massive like a new car to something as tiny as a runners’ water bottle for a fiver, I always want to make sure I’m doing the right thing - and getting the...

Posted by: Ashley Morrison
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Leaders

Marriott announce the launch of global content marketing studio

Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...

Posted by: Benjamin Hiorns
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Inspiration

We Love These Blurred Lines

Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...

Posted by: bluemarlin
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Leaders

Warc 100 database name 2014's top agencies and brands

The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...

Posted by: Benjamin Hiorns
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Inspiration

Interview with duet #4 TEN Collection Photographer, Christophe Huet

We recently spoke to Christope Huet, the digital artist behind the fourth PSD, in series 3, of the TEN Collection (a collaboration project with 5 photographers, and 5 designers, from 10 different countries). Fotolia: Christophe, we’ve been...

Posted by: Fotolia
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Leaders

TBWA partner with Airbnb as new Global AOR

TBWA, the Omnicom owned global advertising agency, has been named the global agency of record for Airbnb, the San Francisco-based hospitality website, which effectively acts as a social networking site for lodgers and landlords looking for short-term...

Posted by: Benjamin Hiorns

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