Displaying 1 - 36 of 815 results

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Leaders

Action over virtue: looking beyond purpose

It appears that only an incredibly small portion of Fortune 500 companies believe that they should focus on making profit and their actions, rather than social goals. Of course this is far from being negative. Such shift in perception heralds an era...

Posted by: Creativepool Editorial
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Features

Purpose isn’t just a shiny tick box to offer your clients

Love the new Conscious products made-in H&M. At least 50% of Conscious products is made from sustainable materials! And the remaining half, well… We don’t care about that, do we? H&M often makes the headlines for all the wrong reasons,...

Posted by: Antonino Lupo
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Features

This new wave of brand purpose isn’t a pandemic fad

We’ve seen brands rise and fall during the last decade, but never as fast as in 2020. A correct approach to brand purpose could make or break a brand in the last year-and-something, and those regarding brand purpose as a shiny checkbox for...

Posted by: Antonino Lupo
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Features

You don’t need the big budget to embrace purpose

Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...

Posted by: Antonino Lupo
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Features

Why you should care about business purpose in your workplace

About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...

Posted by: Antonino Lupo
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Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

Posted by: Creativepool Editorial
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Leaders

Traditional brand purpose has made consumers complacent

But a new wave of change-makers is here to change that… Is the branding industry’s obsession with purpose simply encouraging consumers to maintain bad habits? Nowadays we expect brands to weave a sustainable or charitable message into...

Posted by: B&B Studio
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Leaders

How to nail your brand's purpose

Purpose is a buzzword we've heard quite a lot in recent years. To some it's just a nice-to-have, a pleasant addition to the mission of your brand and a good complement for your products. For others, purpose is something else. It is direction,...

Posted by: Creativepool Editorial
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Inspiration

Adrian Penu's quest for purpose

Inevitably, you have to try your hand at different things before you find your true vocation. It was the case of artist Adrian Penu, who spent some time with photography, film and various crafts before landing in fine art and painting. Since then,...

Posted by: Creativepool Editorial
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Leaders

4 ways to amplify your brand purpose through film

After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...

Posted by: Creativepool Editorial
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Workshop

What is "Design Language", really? And how to create it.

Visual communication is really difficult. It's diversified, limitless, and never-ending. We need to build a set of limitations that will assist us communicate with our end-users in order to give it a feeling of clarity and consistency. This is when...

Posted by: Chris Bicourt
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Industry

Weaving a tapestry of diversity for Black Lives Matter | #BehindTheIdea

Black Lives Matter is arguably the most important political movement of the last decade and its echoes have been felt in the ad world for well over a year now. Adding to the ever-building thrum of social rebalancing was a rather unique global...

Posted by: Creativepool Editorial
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Leaders

Bringing your creative kicking and screaming into the digital world 

The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...

Posted by: Creativepool Editorial
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Features

Is Graphic Design Dead?

I really hope not. But it doesn't look good. What do the late, great Saul Bass, Milton Glaser, Paul Rand, Massimo Vignelli and Alan Fletcher have in common - other than their skill and enduring influence? They were all proud to call themselves...

Posted by: Stocks Taylor Benson
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Features

Global creative calendar: December 2021

While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Job Description: Furniture Designer

Furniture designers are proficient in designing and creating furnishings, taking into consideration both functionality and fashion. They design both exterior and interior furnishings, often keeping in mind things like customer preferences,...

Posted by: Creativepool
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Features

Is it worth it to burn yourself out for that pitch?

Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...

Posted by: Antonino Lupo

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