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Leaders

INNOCEAN and Flatpack discover pulse-stopping beauty for Hyundai

Hyundai has teamed up with INNOCEAN, Keystone and Flatpack Films to create a slick and dynamic new ad to promote its new model: Genesis G80. Whilst most car adverts focus on the drama and action of the model on the road, this spot succeeds in...

Posted by: Creativepool Editorial
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Workshop

Obsessing over the Story with Wardour #CompanySpotlight

This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...

Posted by: Creativepool Editorial
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Inspiration

Why You Should Be More Creator in 2024 #PredictionsMonth

Social doesn't stand still - it’s consistently reinventing itself, shifting and growing to shape itself around trends, cultures, and moments in ‘real-time’. It’s this always-evolving dynamic state that sets it apart from any...

Posted by: Creativepool Editorial
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Industry

Sinking our teeth into The Croc | #CompanySpotlight

How was your company born and where are you based? Back in the early 90’s the talented and ambitious copywriting and creative duo of Adam Wooff and Chris Tongeman decided to leave publishing and make the entrepreneurial leap into agency...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Shradha Bhatia, Strategy Director at Wolff Olins

Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...

Posted by: Creativepool Editorial
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Inspiration

Sabrina Dridje on keeping our Tellys in tune | #GettingToKnow

The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...

Posted by: Creativepool Editorial
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Industry

Is brand design based on fickle fads?

The fashion industry runs on the continuous change in taste and aesthetics. A cynical eye could see this as fickle and superficial. Most branding agencies, however (WMH&I included), like to think that they are not subject to any apparent design...

Posted by: WMH&I
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Inspiration

The creative and explorative collaboration at Rhapsody | #CompanySpotlight

Based in London, Poland and Spain, Rhapsody is a global marketing and production agency specialised in creative, digital, print and brand projects all around the world. At the heart of the business lies something simple: a strong belief in the power...

Posted by: Creativepool Editorial
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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

Posted by: Bopper
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Industry

Global creative calendar: May 2021

A year ago, this forecast of upcoming events became irrelevant, almost overnight. However, since then, we have all adapted - and now, a sense of rejuvenation is on the rise. Compared with pre-COVID life, we may go less often, stay closer to home, and...

Posted by: The Darnell Works Agency
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Features

How neuroscience can save Christmas for brands

Yes, it's September, and you're not the only one wondering where the year went right now. Excuse the 'C' word, but Christmas is around the corner, at least for consumers. Brands will already have most of their planning ready for this year, and they...

Posted by: Creativepool Editorial
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Industry

Announced the Winners of the Creative Circle 2020 Awards

Here at Creativepool we're always proud to support creative awards that strive to make a difference. While we all eagerly wait for the deadline of our prestigious Annual 2020 awards, our partners at Creative Circle have forged ahead with their own...

Posted by: Creativepool Editorial
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Features

Member Spotlight: facing change with Steve Frith and TCC

For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual Spotlight: AKQA show us how to believe again

AKQA has been a big part of the Creativepool community in one form or another since its initial inception. The agency has been a Creativepool member since 2013 and has been behind dozens of featured projects and award-winning Annual entries over the...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Bringing politics home for the BBC

With the 2019 general election fast approaching in the UK, the BBC has launched a promo for its coverage leading up to 12 December. Created by BBC Creative, the film puts the power in voters’ hands by showing a diverse range of families across...

Posted by: Creativepool Editorial
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Leaders

All the ads of Christmas 2019 (continued...)

Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...

Posted by: Creativepool Editorial
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Leaders

The Times and The Sunday Times turn Westminster into a jungle

Newspapers The Times and The Sunday Times gave commuters a surprise this morning as they transformed Westminster Station in London into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as...

Posted by: Creativepool Editorial
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Leaders

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Leaders

Unicorns of retail: How upstart D2C brands are changing the game

Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...

Posted by: Creativepool Editorial
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Inspiration

Adapt or die: 5 design principles for today's luxury brands

The world is changing fast, and luxury consumers are changing with it. So, what should luxury brands do to adapt, and how can design help? As a generation, we’re far better off than our parents. Millions can now afford things that were once...

Posted by: Lewis Moberly
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Industry

Global Creative Calendar: June 2019

At least for now, it’s pretty safe to assume that the organisers of major conferences and large-scale events are humans… and as we all know, even their very best-laid plans can go awry. I hope no crossed lines of communications have...

Posted by: The Darnell Works Agency
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Workshop

The evolution of UX

UX as a career is one of the fastest growing, exciting sectors in the interactive industry. The demand for UX talent is at an all-time high, driven by the ever-changing world in which we live and those organisations that hold customer and business...

Posted by: ADLIB
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Leaders

Reconnecting with our roots: How VR can bring us back to reality

I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...

Posted by: George P. Johnson UK

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