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Proximity London give blue plaques a splash of colour for Pride

Many modern outdoor activations can feel gimmicky and trite, like physical click-bait. This is particularly true when they are tied to a specific event or celebration. This, however, really struck me as something smart, creative and bold. As part of...

Posted by: Benjamin Hiorns
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Entertainment

Proximity introduce us to the Orgasm Sound Library

A total of 22.5% of Spanish women reportedly never or rarely orgasm during sexual intercourse, although many of them feel under pressure to do so (and, what’s more, in the manner that their male partners expect). This means that 52% fake it...

Posted by: Industry Updates
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Proximity London's Hope Locker revolutionises charity

An ingenious new device from Proximity London hopes to revolutionise charitable giving. The “Hope Locker” marries a video display to a coin operated changing room locker in a manner I'm actually surprised hasn't been done before, but then...

Posted by: Benjamin Hiorns
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Proximity promote water safety this summer

This week sees the start of a second summer for Beach Smart, the communications programme from the RNLI (Royal National Lifeboat Institution) that targets young families and educates children about safety on the beach, which will prove especially...

Posted by: Industry Updates
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Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Industry Updates
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Out-of-home set to score highly during World Cup fever

Summer’s most high-profile sporting event is the perfect opportunity for brands to get outdoors With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for...

Posted by: Posterscope
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The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Industry Updates
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Features

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Industry Updates
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Top Hires of the Week

Framestore Framestore has announced the promotion of Grant Walker and Ahmed Gharraph to Joint Heads of CG in London. The two will sit alongside Ross Burgess, Head of Animation, in the leadership of the creative studio’s highly successful...

Posted by: Industry Updates
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Account Wins of the Week

TMW Unlimited - Genius Gluten Free TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work...

Posted by: Industry Updates
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Account Wins of the Week

J. Walter Thompson Hong Kong - Nikon J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of- record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing...

Posted by: Industry Updates
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Top Hires of the Week

VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...

Posted by: Industry Updates
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Top Hires of the Week

Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...

Posted by: Industry Updates
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Top Hires of the Week

Sibling Rivalry Award-winning production company Sibling Rivalry has bolstered its directorial roster by signing on renowned commercial, documentary and short narrative filmmaker, Sandra Winther. With a style that melds documentary and narrative...

Posted by: Industry Updates
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Account Wins of the Week

McCann CRAFT - eBay eBay, the leading marketplace, announces the appointment of CRAFT, the production arm of McCann Worldgroup, to its portfolio of agency partners in the EMEA region. CRAFT will be tasked with supporting eBay’s global...

Posted by: Industry Updates
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Account Wins of the Week

CP+B - Goose Island CP+B has won creative duties for Goose Island Beer Co, which became one of AB InBev’s first craft acquisitions back in 2011. The agency first tweeted about their new partnership last week, and the client confirmed the...

Posted by: Industry Updates
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Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Industry Updates
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Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Industry Updates
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A year of OOH with Primesight

In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...

Posted by: Primesight
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Account Wins of the Week

Mindshare - Unilever Unilever has moved its global communications planning account to Mindshare from PHD without a review. An industry source estimated Omnicom’s PHD employed in the region of 30 people on Unilever’s global communications...

Posted by: Industry Updates
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Top Hires of the Week

BETC BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win, Lennie was in charge...

Posted by: Industry Updates
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Top Hires of the Week

Publicis London To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing...

Posted by: Industry Updates
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Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Industry Updates
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Outdoor Lions Winners Revealed

The winners of the prestigious Outdoor Lions Awards (sponsored for the eighth consecutive year by Clear Channel Outdoor) have been announced at Cannes Lions 2017. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San...

Posted by: Industry Updates
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Top 10 Hires of the Week

OLIVER On-site specialist OLIVER has appointed Proximity London Creative Director, Rob Kavanagh (left), to take on the role of Executive Creative Director on a number of key client accounts. Kavanagh will report in to OLIVER Group UK’s chief...

Posted by: Industry Updates
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Top 10 Account Wins of the Week

Proximity London - Virgin Atlantic/Virgin Holidays As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin...

Posted by: Industry Updates
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Top 10 Hires of the Week

Leo Burnett London Leo Burnett London has appointed Daniel Evans as Creative Director to bolster its creative output. Evans, a digitally-led creative who has built a strong reputation across all disciplines, joins from We Are Social, where he was...

Posted by: Industry Updates

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