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Inspiration

Highlighting stories from the LGBTQ+ sports community | #BehindTheIdea

Voltarol recently announced the launch of its new campaign “More than Movement” to promote the brand in partnership with Channel 4 and GAY TIMES. The partnership, brokered by Publicis Media’s platformGSK and Publicis Media Content,...

Posted by: Creativepool Editorial
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Inspiration

Bringing dreams to life with Izabel Ciesinska | #MemberSpotlight

“From my earliest days in the crib, I longed for nothing more than to look at pictures and draw them.” These are the words of this week’s Member Spotlight honouree, Izabel Ciesinska, an illustrator who might very well have been born...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow the Creative Director that manifested his own career path

For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...

Posted by: Creativepool Editorial
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Inspiration

Giving Optimus Prime a day off from saving the universe | #BehindTheIdea

While the later, Mark Whalberg fronted Michael Bay films might have started to sour the public’s relationship with the Transformers, their lasting widespread appeal can’t be denied, particularly among the millennials who grew up with...

Posted by: Creativepool Editorial
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Leaders

The Brixton boys with ambition on the brain | #CompanySpotlight

This week, we shine our company spotlight on Paul Crump, Co-founder and Creative Director at Fellow Studio. Fellow is a design studio that believes "effective design builds lasting connections and can tell your story and encapsulates your brand in...

Posted by: Creativepool Editorial
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Features

Working smarter, not harder: Top tips for freelance creators

Freelancers and independent contractors have a lot to keep track of. Whether you tend to take on lots of fast turnaround jobs or spend months at a time with one single client, it’s likely you have an abundance of files and admin that go along...

Posted by: Creativepool Editorial
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Industry

Just Two Steps to Creative Greatness

Entering your work into The Annual could not be simpler. There really is just 2 super-simple steps. Step 1. Add your work to your profile Uploading your case study/project to your profile. Just follow this link. Step 2. Enter! To complete your...

Posted by: Creativepool
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Workshop

Changing why we consume | #PurposeMonth

Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...

Posted by: Creativepool Editorial
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Industry

Annual 2022 FAQ: The Top 10 “Most” Asked Questions, Answered!

Annual 2022 final deadline is on the 26th May 2022. To help you get your final submissions in order we have collected the 10 'Most' Asked Questions about The Annual below. 1. How do I submit my work? It all starts on your Creativepool profile....

Posted by: Creativepool
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Industry

The art of winning: The top 10 tips you need to win at Awards

Putting together an awards entry takes a bit of science and art. We've compiled this Top 10 list from judges and winners to give you the knowledge on how to create the perfect submission. 1. Tell a story Everyone loves a good story. The best way to...

Posted by: Creativepool
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Inspiration

Seeing the world differently with Virgin Atlantic | #BehindTheIdea

The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...

Posted by: Creativepool Editorial
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Industry

Influencer marketing and protecting brand values | #PurposeMonth

Influencer marketing has become a commonly used alternative to traditional advertising and a great way to increase brand awareness and consumer reach in an authentic way. Although this can be extremely useful and cost effective in building your brand...

Posted by: Creativepool Editorial
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Inspiration

Transforming Royal Ascot into a high-stakes Netflix drama | #BehindTheIdea

Drama takes the saddle in another heart-racing campaign for Royal Ascot. The ad, created by Isobel's Tom Dyson and Lance Boreham, takes the form of a 60-second film reminiscent of a Bond-esque movie trailer or a high-stakes Netflix drama. Directed...

Posted by: Creativepool Editorial
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Industry

5 Tips to get started with Cleantech PR

Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...

Posted by: Orange Bird
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Inspiration

Blockbuster video - Shining the #CompanySpotlight on Swhype

Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...

Posted by: Creativepool Editorial
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Inspiration

Capturing live music magic with Jonny Nolan | #MemberSpotlight

Jonny Nolan is a music and portrait photographer based in Bristol and Chester. As a music photographer, he as been lucky enough to shoot the likes of Arlo Parks, Royal Blood, Idles, beabadoobee, The Kaiser Chiefs and The Streets among many...

Posted by: Creativepool Editorial
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Inspiration

7 books every creative professional should have on their shelf

There’s nothing like a good book to freshen up on your skills and learn something new to improve your career. Fortunately, there are thousands of interesting books, tomes and volumes out there that can be of inspiration to any creative...

Posted by: Creativepool Editorial
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Industry

How Engine boosted recruitment for the Royal Air Force | #BehindTheIdea

The Air and Space Operations division of the Royal Air Force doesn't get much drama on a day-to-day basis; but when they do, it's as high-stakes as you could ever imagine. The Royal Air Force needed to recruit the right people to help protect the...

Posted by: Creativepool Editorial
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Workshop

What is freelance success to you?

Whether you’re a freelance 3D artist, graphic designer, illustrator or writer - really, no matter your daily occupation, you will sooner or later be forced to measure your performance. Yes, the flexibility and freedom of freelancing are hard...

Posted by: Creativepool Editorial
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Inspiration

A world without freelancers?

Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...

Posted by: Mighty Giant
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Workshop

Looking for purpose in your next job? You’re not alone

It was September 2016 when this article from The Guardian unveiled that millennials want “purpose over paychecks”. Fast forward to 2022, two years after the beginning of a global pandemic, and things are hardly looking any different. If...

Posted by: Creativepool Editorial

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