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Industry

Behind the Idea: Start with Connection and a bit of Juice

Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...

Posted by: Creativepool Editorial
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Leaders

From Space Monkeys to ITV Creative with ECD Tony Pipes

Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...

Posted by: Creativepool Editorial
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Features

What's next for agencies in 2021?

The year we’ve just been through will certainly make history. We’ve seen society move from globalised, frenetic and somewhat overcrowded streets to the unforgiving solitude of our own houses pretty much overnight. And the ways we coped...

Posted by: Antonino Lupo
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Industry

Behind the Idea: Switching Off with a Creature and a test card

As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Saving Bros with Movember & Sky Media

It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...

Posted by: Creativepool Editorial
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Inspiration

The heroes of a Production Designer - #MemberSpotlight

Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...

Posted by: Creativepool Editorial
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Inspiration

Festive Sustainability: Dreaming of a Green Christmas

Christmas is a time for giving and family celebrations. Yet, it can be a time of excess and over-indulgence - from gifting to greeting cards and glitter - we question if the glamour is worth the garbage. Figures show that the festive season...

Posted by: SGK
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Industry

Behind the Brand: the wild experimentation of Desperados

When looking for examples of boldness in branding, a few names usually come to mind. Heineken, Coca-Cola, Burger King... Desperados. A brand like Desperados has wild experimentation in its very DNA. Born 25 years ago, Desperados thrives in...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Santa has a message for the nation

If there's one view we got used to pretty quickly here in the UK, it is a certain PM stepping up to the lectern to give us an important announcement. So naturally it was quite interesting to see none other than Santa take his place for a bit. With...

Posted by: Creativepool Editorial
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Inspiration

Best animations of 2020

The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...

Posted by: Antonino Lupo
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Features

Is Covid killing the holding agency model?

In the middle of what some analysts have defined the worst recession since Second World War, this year we have sadly grown accustomed to all the bad news of layoffs, pay cuts, redundancies, furloughed workers and such. It comes to no surprise that,...

Posted by: Antonino Lupo
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Industry

Behind the Idea: Christmas is this "Very" Moment

We've seen so many Christmas ads that by now we are used to all the unboxing, red-dressed gift-bearers and poignant moments that we so deeply link to Christmas. That's why Very and Grey London wanted to do something different. Something focused on...

Posted by: Creativepool Editorial
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Inspiration

How Nigel Harniman makes the average look extraordinary - #MemberSpotlight

If there is one key takeout that you could gain by Nigel Harniman, it is the delightfully provocatory advice (which we love) to not become a prostitute to the business. It's quite easy to get lost in a race to the bottom and only reason in terms of...

Posted by: Creativepool Editorial
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Leaders

Finding a new energy: The story of Tag's Chief Creative Officer

Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...

Posted by: Antonino Lupo
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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Workshop

5 Sectors to find Creative Jobs after the Pandemic

Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...

Posted by: Antonino Lupo
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Features

”Will you do that for free?” - The Price of Creativity

Would you do that for visibility? Imagine this: you have the flu (which is really the least worrying thing that can happen to you this year, believe me) and you go to your doctor of choice to have some medications prescribed. You then head to the...

Posted by: Antonino Lupo
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Industry

Behind the Idea: How the Sainsbury's 2020 Christmas Ads came to life

Six years ago, Sainsbury's made one of the most unforgettable and compelling ads in the history of advertising. 1914 is quite easily one of the best Christmas ads ever made, showing the power of stories bringing people together - even in...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Where Next for the Glenfiddich stag?

"Personal growth comes from embracing risk" Glenfiddich isn't new to taking risks. Its iconic stag is the symbol of this spirit, the personification of ambition and the will to dare. Space Agency was tasked with bringing all of this to life - and it...

Posted by: Creativepool Editorial
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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo
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Industry

Supporting underrepresented talent with Daniella's Guestbook

There is clearly a problem with representation in the creative industry. With mostly white males and females holding a position of power, Asian, Latinos and Black creatives are very few and far in between. This leads to a plethora of underrepresented...

Posted by: Creativepool Editorial
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Inspiration

Save 20% with this Adobe CC Black Friday deal

You can now grab all the Adobe apps for an exclusive price It's on. Adobe is offering 20% off the Adobe Creative Cloud exclusively for Black Friday, in a limited-time sale running from today, 16 November, until Friday 27 November. Those interested...

Posted by: Creativepool Editorial
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Inspiration

Breaking your creative patterns

Curiosity brings knowledge. Knowledge brings experience. Experience brings confidence. You are hardly going to make it as a creative if you don't open your mind to new inputs and experiences. We know we babble about that a lot, but the more members...

Posted by: Creativepool Editorial
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Industry

A Whopper of a Reply!

You can always count on a good burger to help you smile. In a world shaken by a pandemic, Burger King has already distinguished itself a few times - the most recent being just last week, when the company encouraged its customers to order from...

Posted by: Creativepool Editorial
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Industry

The effects of the corona crisis on the creative job market

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Industry

Do you feel more stressed lately? You are not alone

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Inspiration

Designers are not a one-stop-shop

Many designers like to think of a specialty - in fact, that's how things should be. However, way too many employers overestimate the simply human capabilities of a single designer. In other words, it is not uncommon for an employer to hire a...

Posted by: Creativepool Editorial
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Inspiration

Opening windows with creative director Dennis Hooftman

When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...

Posted by: Creativepool Editorial
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Inspiration

The Top 15 Most Inspiring Lockdown Campaigns

The best campaigns made during the COVID-19 outbreak No matter how crippling of a blow it receives, the creative industry will always be ready to stand back up and prove its resilience. Even earlier in the year, with the world preparing to shut...

Posted by: Antonino Lupo
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Inspiration

Discussing the LatAm film industry with filmmaker Alejandro Giorlando

Alejandro Giorlando is a dubbing coordinator for NatGeo by day, and an ambitious, driven filmmaker by night. He dreams of directing his own feature film, even though government support and the problems in the LatAm film industry get in the way....

Posted by: Creativepool Editorial

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