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As I sit here in a virtual meeting, trying to get my son to get his sick IN, not outside of, the bucket while making sure I’m still on mute and keeping up with the conversations, I’m reminded how incredible women truly are and the...
Posted by: Momentum Worldwide
Tell us a bit about your role! Is there a “typical” day? Life as an EP means that no two days are the same - and for me that’s part of what makes it so compelling. My focus is on considering the needs of our client partners...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There is no typical day, you roughly know what to expect, but there’s always room for a little surprise… What was the biggest challenge in getting to your current...
Posted by: Creativepool Editorial
How did you get into the industry? An old high school buddy of mine (who I later produced 20+ years of work with) brought home a Sony ½” reel to reel video camera/deck during a Christmas break from college. We played around with it over a...
Posted by: Creativepool Editorial
Esteban Pava is an executive producer with 9 years of experience in the Colombian Advertising film market. During this time, he’s produced everything from TV commercials and digital content, to branded content and production services. This...
Posted by: Creativepool Editorial
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
From Tokyo to London and a career in journalism, you can tell that Simeon Paterson has travelled far and wide. Perhaps that's even where his passion for journalism comes from - and we wouldn't be surprised. Journalism is an art, and it can be a...
Posted by: Creativepool Editorial
Filmmaker Jon Avnet, who has worked on films such as “Risky Business” and “Black Swan” has launched a new fully integrated digital studio, which aims to deliver original, high-profile, premium half-hour and hour-long content...
Posted by: Benjamin Hiorns
In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...
Posted by: Creativepool
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
Great Guns’ director Duncan Christie collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of ‘The Chemo Show’, a spot that demonstrates how spirit raising interactions can lighten the tiring monotony...
Posted by: Creativepool Editorial
This week we caught up with Dan Keefe, Head of We Are Social Studios, to discuss what it truly means to be a specialist agency in 2023. How was Studios born and where are you based? Studios is based at We Are Social’s London office in...
Posted by: Creativepool Editorial
BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...
Posted by: Creativepool Editorial
Kibble rains down over a Yorkshire village, much to the delight of its canine residents, in a new TV campaign for dog food brand Harringtons. It is the first work by the creative agency Dog Cat & Mouse since winning the account in a three-way pitch...
Posted by: Creativepool Editorial
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...
Posted by: Creativepool Editorial
At almost 15 minutes, The Call - a new work for the charity Switchboard LGBT+ - is not to your typical advert. It's a carefully balanced short that shows the breadth of support the charity offers, while tenderly touching upon the experiences faced by...
Posted by: Creativepool Editorial
“Deepen the Bond”, featuring Martin and Roman Kemp, is the new Father’s Day campaign created by Iris, the global creative innovation network. The social campaign brings to life Jack Daniel’s’ new Bonded whiskey by...
Posted by: Creativepool Editorial
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...
Posted by: Creativepool Editorial
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
adam&eveDDB recently named Nikki Cramphorn and Sally Pritchett as Joint Heads of Integrated Production. The pair are responsible for leading the agency’s production department across all creative mediums. Both Cramphorn and Pritchett have held...
Posted by: Creativepool Editorial
This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...
Posted by: Creativepool Editorial
As demand for creative roles booms across a variety of industries, The Interaction Design Foundation, the world’s leading online design school, reveals five creative career paths to explore that never existed before. With the introduction of...
Posted by: Creativepool Editorial
RAPP UK has created a campaign to drive awareness for mothers2mothers, a health charity working across 10 sub-Saharan African countries. The campaign, ‘Don’t Buy It’, revolves around a special stall set up in a bustling Ghanaian...
Posted by: Creativepool Editorial
Independent creative agency HarrimanSteel recently launched ‘Grow Beautiful’, an artistic creative campaign for renowned sustainable beauty brand, Davines. The film-led campaign showcases both the brand’s and the agency’s...
Posted by: Creativepool Editorial
Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...
Posted by: Creativepool Editorial
This year to support the humble local corner shop and the work they do for their communities, Cadbury with the help of global agency of record, VCCP, is launching a new integrated campaign, ‘The Big Win-Win’. In the form of a nationwide...
Posted by: Creativepool Editorial
Sibling Rivalry recently announced its new visual system reflecting two distinct sides of the company aligned under one holistic brand. Founded in New York in 2011, Sibling Rivalry is part brand studio and part production company. It delivers...
Posted by: Creativepool Editorial
Flying Duck Studio Lab is an ethical and inclusive creative studio whose goal is to share positive and inspiring story-telling by bringing top-notch productions to the world and working towards changing the industry for the better. They specialise...
Posted by: Creativepool Editorial
How did you get into the industry? I did a Bachelor of Design at Monash University in Melbourne, Australia and after that applied for jobs in design and got them. Where are you based now and who do you work for? I am now based in London, UK and I...
Posted by: Creativepool Editorial
A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There’s never a typical day in the world of entertainment! When you work so closely with talent and creators, you’re often reacting to brand new opportunities which...
Posted by: Creativepool Editorial
Parkview is a London-based independent creative studio, working with brands to tell stories across film, photography, animation, and podcast production. This week we spoke to Rachel King, Founder and EP, to discuss how they work directly with brands,...
Posted by: Creativepool Editorial
“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...
Posted by: Creativepool Editorial
January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...
Posted by: Creativepool Editorial