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Leaders

Get Your Hands On It: Annual 2017 Limited Edition Copies & Download

The Annual 2017 is a comprehensive collection of creative excellence across 33 diverse categories from 3D, Advertising, Interior, Out of Home to Typography and Web. The Annual saw entries and winners from across the globe with creatives from 17...

Posted by: Creativepool
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Leaders

Top 10 Ads of the Week

CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...

Posted by: Creativepool Editorial
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Leaders

Nike celebrate 30th Air Max Day in typically bombastic style

In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly special one, as the Air Max officially turned 30, and to mark this auspicious occasion,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

J. Walter Thompson/MPC - Berocca J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: A type of art at Optimo Type Foundry

Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...

Posted by: Kate Lewin
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Leaders

Burger King announced as Cannes Lions Creative Marketer of the Year 2017

The Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Grey London/Cirkle/Bountiful Cow - Lily's Kitchen Lily’s Kitchen, the UK’s number one ethical pet food brand, has appointed a roster of three agencies to drive awareness, fame and conversion of its ‘naturally nutritious’ food...

Posted by: Creativepool Editorial
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Leaders

Advertising Week Europe and Gravity Road get RUDE for 2017

Gravity Road have launched a new campaign for Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders. The multi-media campaign will support the annual...

Posted by: Creativepool Editorial
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Leaders

What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...

Posted by: TheNextGag
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Leaders

Wieden+Kennedy bring Bud Light to the UK in a big way

I'm known amongst my friends as something of a 'beer snob' that won't settle for a sub par lager on a night out. Indeed, I genuinely struggle at large events (concerts, trade shows, festivals etc) to swallow my pride and chug the generic swill on tap...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

R/GA - PwC (PricewaterhouseCoopers)/Guinness R/GA has won the PwC (PricewaterhouseCoopers) agency review. The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

AMV BBDO - Doritos Doritos is supporting the launch of its decidedly spicy new Heatburst range with a two month TV campaign that builds on its “For the Bold” positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring an...

Posted by: Benjamin Hiorns
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Leaders

The Partners help rewrite the code of gender equality

Global children’s charity Theirworld has launched an ambitious campaign, created by The Partners in collaboration with other WPP agencies Kantar Added Value, Kantar Futures, MEC and VML, to expose the hidden values and behavioural codes of gender...

Posted by: Creativepool Editorial
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Leaders

Dispatch: A better world through creativity at Design Indaba Festival

A cast of the world’s best creative minds shared inimitable inspiration, new perspectives and universal solutions through an uplifting selection of activations, live performances, music and exhibitions at Design Indaba Festival last week. The...

Posted by: Kate Lewin
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Inspiration

Traiblazers: Striking still life photography with Matthew Town

After graduating, Matthew Town’s portrait work was published in the British Journal of Photography, The Guardian and exhibited in Daniel Cooney’s emerging artist exhibition in New York. Impresive. But slowly Matthew's interest was turning...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Food, Drink and Jewellery

BrandOpus - BirdsEye Chicken BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....

Posted by: Creativepool Editorial
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Leaders

Droga5 London launch “Because of Life” global campaign for UNIQLO

Droga5 London has created a global campaign for UNIQLO under the “Because of Life, We Made LifeWear” banner; a new articulation of UNIQLO’s quest to create clothes that make life better. The campaign, which is the first work by Droga5 London...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Last.fm, Alan Turing, E-Cigs, Popcorn and other stories

O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett London’s McDonald’s ads to be exhibited at New York museum

Leo Burnett London’s print ad series for McDonald’s will be exhibited and become part of the permanent collection at the prestigious Poster House museum in New York. The series of ads for McDonald’s McCafe, called “Hands” and created by Leo...

Posted by: Creativepool Editorial
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Leaders

Morag Myerscough brings some colour to Sheffield Children’s Hospital

Morag Myerscough has redesigned a series of rooms and wards within the Sheffield Children’s Hospital, transforming them into “uplifting” and colourful spaces, which are typical of her inimitable style. The British designer had to...

Posted by: Creativepool Editorial
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Leaders

The Gunn Report 2016: Results

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Carling, Maplin, Wales and other stories

BrandOpus - Carling Carling has unveiled a brand refresh from global brand design agency BrandOpus, which will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling...

Posted by: Creativepool Editorial

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