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Inspiration

Showing some historic pride with Agency59 | #CompanySpotlight

This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...

Posted by: Creativepool Editorial
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Inspiration

SodaStream set colour free in honour of Pride Month | #BehindTheIdea

In celebration of Pride Month, SodaStream has launched its 2022 “Set All Your Colours Free” campaign. In celebration of the groups which are rising within the LGBTQIA+ community and promoting acceptance and tolerance between people,...

Posted by: Creativepool Editorial
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Inspiration

Of pride and breaking ground in Central America | #CompanySpotlight

For 46 odd years, Cheil has been setting the pace of the Korean advertising sector and beyond by creating groundbreaking work and leading the way in terms of creative innovation. The agency's jaw-dropping case studies resonate all across the world...

Posted by: Creativepool Editorial
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Workshop

Augmented Pride with AMV BBDO and GSN

What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...

Posted by: Creativepool Editorial
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Leaders

Paddy Power walks with Brighton Pride

'Come out to play' was the message last weekend as Irish bookmaker Paddy Power put together a team of LGBTQ players and walked alongside a larger than life inflatable dubbed The Game Changer at Pride Brighton. The case video for the stunt (below),...

Posted by: Creativepool Editorial
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Leaders

Dublin Bus drives The Long Road to Pride

Last weekend, public service provider Dublin Bus celebrated the people who made Pride in Dublin possible - the older LGBTQ+ generations - with a new activation called The Long Road to Pride. Working with creative agency ROTHCO, the bus company...

Posted by: Creativepool Editorial
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Leaders

BBH London and Absolut remind the LGBTQ community to Kiss With Pride

London Pride has been and gone, and was, by all accounts, a colossal success this year, firmly cementing the big smoke as a city of warmth and acceptance for the LGBTQ community. Absolut, however, wish to underline the fact that just because Pride is...

Posted by: Creativepool Editorial
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Leaders

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial
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Leaders

Proximity London give blue plaques a splash of colour for Pride

Many modern outdoor activations can feel gimmicky and trite, like physical click-bait. This is particularly true when they are tied to a specific event or celebration. This, however, really struck me as something smart, creative and bold. As part of...

Posted by: Benjamin Hiorns
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Leaders

Pride in London and WCRS celebrate love in all its forms

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and...

Posted by: Creativepool Editorial
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Leaders

Pride in London: Key campaigns from the celebrations

After the horror and dismay of the Orlando nightclub shootings on June 12 2016, LGBTQ communities around the world needed a show of strength and solidarity in the face of unmeritable evil. A key role in this recovery fell on London. Pride in London...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: From Pride to Popcorn

Bompas & Parr - Propercorn Institute of Flavour Bompas & Parr has designed popcorn brand Propercorn’s new month long pop-up, “Institute of Flavour.” Based in Soho, London, the pop-up features a popping room and kitchen where...

Posted by: Creativepool Editorial
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Leaders

WCRS, Sir Ian McKellen, Graham Norton & more stand for Pride in London

The next phase in this year’s Pride in London campaign was launched yesterday, and featured some rather impressive names lending their voices to the cause, which is more vital than ever given the horrific events that transpired over the weekend...

Posted by: Creativepool Editorial
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Leaders

Ogilvy Pride launches in Hong Kong

For an industry built on a foundation of creativity, inclusivity and forward-thinking idealism, adland still has a way to go when it comes to workplace diversity. We've come a long way since the days of Mad Men of course, but there's still a long...

Posted by: Creativepool Editorial
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Inspiration

GameStop shakes up the gaming scene with candy controllers #BehindTheBrand

GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...

Posted by: Creativepool Editorial
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial
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Inspiration

‘Google — 25 Years in Search’: A love letter to humanity

Google is 25 years old, meaning that Search data is able to reflect 2.5 decades of human history. This time period includes, of course, the rapid popularisation of the internet, the genesis of social networks sites and YouTube - as well as much more....

Posted by: Novagram
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Inspiration

VoucherCodes rebrands with a more personal touch #BehindTheBrand

The UK’s most trusted savings site has announced the first step in its wider growth strategy for 2024, a new visual identity by Naked Ideas. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the...

Posted by: Creativepool Editorial
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Workshop

Intercepting the genius loci for Campari #BehindTheBrand

Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...

Posted by: Creativepool Editorial
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Industry

#MemberSpotlight on Creative Director Marc Posch

How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Louisa O’Connor, Managing Director at Seen Presents

Tell us a bit about your role! Is there a “typical” day? As the head of a brand experience agency, it's a blend of jumping into new business meetings, hashing out creative strategies for ongoing projects, and throwing in some...

Posted by: Creativepool Editorial
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Inspiration

The connected packaging with a back-to-school boost #BehindTheBrand

Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its “Original” juice brand, to give young...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Graham Sturt, Creative Director @ Monotype

Tell us a bit about your role! Is there a “typical” day? I haven’t been at Monotype long enough yet to form an exact idea of what a ‘typical’ day is. So far, I’ve been undertaking a very well-structured and...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on children’s artist and illustrator Floris Eloff

How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on UX/UI Designer & Art Director Emilio Cid

How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...

Posted by: Creativepool Editorial
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Inspiration

The Definitive Game Art Outsourcing Guide 2023

Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...

Posted by: MLC (Magna Ludum Creatives)
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Craft Founder Dan Crowder

Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Vaask Manufacturing

We sit down with Jon Olsen, Vaask Founder, for a very different Company Spotlight. How was your company born and where are you based? In early 2020, as the pandemic took hold, I grew frustrated by the hand sanitizing experience. Now more important...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial

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